Optimizing Your Optimization: A Holistic Approach

Optimizing Your Optimization: A Holistic Approach

By WebProNews Staff July 10, 2007 | 1 Comment

In the past week, there has been an influx of online marketing tips and how-to’s on industry blogs covering everything from how to optimize eBay stores and contextual ad campaigns to social media marketing for business-to-business. We thought these were some excellent sources for creating a more universal online marketing campaign.

Getting to the front of Newsvine’s Technology Page

Newsvine puts me on top of their technology page within hours of my article release on the newsvine algorithm.

Interview: Social Media and the Enterprise

Yesterday I had the chance to do a podcast interview for Tom Parish which he just posted on his Talking Portraits website.

Social Media Optimization Don’ts

You have by now likely read many collections of rules related to best practices for social media optimization.

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As if it needed it, the online world just got another acronym: SMO. Not to be confused with EMO, or the Yiddish pejorative schmo, SMO stands for Social Media Optimization, as introduced to the attendants of the Search Engine Strategies Conference in Chicago.

SES Social Media Optimization Panel

At the upcoming Search Engine Strategies conference in Chicago I’ll be sitting in on a panel about social media optimization.

Social Web SEO

American sculptor Horatio Greenough coined the phrase “Form follows function,” which was later popularized by architects Louis Sullivan and Frank Lloyd Wright.

Facilitating Social Media Optimization (SMO)

What follows is a Q&A with AddThis.com co-founder Dom Vonarburg.

Blogs, PPC and MySpace for Online Marketing

Kauffman eVenturing is featuring several new articles focused on helping entrepreneurs evaluate different aspects of online marketing, from search engine optimization and key word advertising to blogging, online publishing and using eBay as a distribution channel.


I was recently reading a post on Marc Pentermann’s blog that suggests social media optimization is pretty much SPAM for social media.

New Rules for Social Media Optimization
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There is an exceptionally interesting meme developing around the idea of social media optimization.