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Social Media Marketing: Keep Your Pants On

There has been a proliferation of articles about using social media and how marketers see this as a vast new land of opportunity. Unfortunately, the majority of stories also feature how marketers fail miserably at establishing trust in these social media spaces, and most of that has to do with the attitude of the advertisers.

Comparing SEM and SMM

Colleague Kelly McCoy Williams sent me a great story in the Chicago Tribune about "conversation analysts," which features friend and blogger Jeremiah Owyang.

SMX Rewind

So much covered, seen and happened in just two days. From FaceBook to Wikipedia and everything about social media in between. Finally, we wind up and take a dekko at all that we and everyone else from the SEM community have covered:

SMX: Evangelist - The Marketer's Role in SMM

Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer.

The Best of SMX

Don’t have time to read our extensive SMX Advanced coverage? We still want you to be able to get something out of the conference, so here’s the best of SMX Advanced, from tips to soundbites and everything in between.

SMX: Fishkin's Favorite Social Networks

We’ve already provided an in-depth overview of the SEO meet SMM session, but we’ve still got lots of great video to share with you. In this clip, SEOmoz’s Rand Fishkin reveals his top 3 social networking sites for traffic and link generation.

SMX: SEO, Meet SMM

Ready to get more out of social media? The leaders in social media marketing dish on how to get in on the action–everything from why to where to how.

Social Media and Support Communities

Social Media is a hot phrase currently. It's an extension of the idea implicit in that Times Magazine selection of YOU (that's all of us) as Person Of The Year in 2006.

Volvo Spreads the Word with SMM

SMM is of course Social Media Marketing. Social Media is the latest buzzword to describe the phenomenon whereby almost everyone is talking to almost everyone else via Internet websites such as YouTube, Flickr or MySpace. Now the marketing for the 2007 Volvo S80 from Volvo Cars is tapping into such media.

Bad News Travels Faster with Social Media

Social media are the new vehicles on the Internet that allow humans to interact with each other. They’re proliferating at an incredible rate. It can be as simple as a commenting system on a blog or voting on videos on YouTube. Most humans are sociable creatures and enjoy such interactions. Not surprisingly social media are becoming more and more popular.