Social Media Marketing: Keep Your Pants On

Social Media Marketing: Keep Your Pants On

By Matt Bailey January 15, 2008

There has been a proliferation of articles about using social media and how marketers see this as a vast new land of opportunity.

Unfortunately, the majority of stories also feature how marketers fail miserably at establishing trust in these social media spaces, and most of that has to do with the attitude of the advertisers.

SMX: Fishkin’s Favorite Social Networks

We’ve already provided an in-depth overview of the SEO meet SMM session, but we’ve still got lots of great video to share with you. In this clip, SEOmoz’s Rand Fishkin reveals his top 3 social networking sites for traffic and link generation.


Ready to get more out of social media? The leaders in social media marketing dish on how to get in on the action–everything from why to where to how.

Social Media and Support Communities

Social Media is a hot phrase currently. It’s an extension of the idea implicit in that Times Magazine selection of YOU (that’s all of us) as Person Of The Year in 2006.

Volvo Spreads the Word with SMM

SMM is of course Social Media Marketing. Social Media is the latest buzzword to describe the phenomenon whereby almost everyone is talking to almost everyone else via Internet websites such as YouTube, Flickr or MySpace. Now the marketing for the 2007 Volvo S80 from Volvo Cars is tapping into such media.

Bad News Travels Faster with Social Media

Social media are the new vehicles on the Internet that allow humans to interact with each other. They’re proliferating at an incredible rate. It can be as simple as a commenting system on a blog or voting on videos on YouTube. Most humans are sociable creatures and enjoy such interactions. Not surprisingly social media are becoming more and more popular.

Does SMM Do Mobile?

Pandia Search Engine News suggested as 2007 opened that this is the year of Social Media Marketing (SMM). Certainly and not unexpectedly everyone seems to be talking about it. In response, the Cre8asite Forums have opened a new Forum on Social Media and Tagging.

SMM and My Couch

Once a upon a time there were 6000 search engines that were free, you submitted pages to them, you could battle for rank by tweaking meta descriptions and title tags, hit refresh, toast your triumph and call it a day.

Social Media Marketing – the Latest Buzz

When Strategic Marketing Montreal (SMM) came on the scene in 2002, there was very little confusing competition for that acronym, SMM.

Is Your Computer Ready to Spring Forward?

Were you aware that in August of 2005, the United States Congress passed the Energy Policy Act, which makes daylight saving time (DST) start three weeks earlier and end one week later.

Calacanis Accepts The SEO Challenge

After he called the SEO industry a bunch of snake oil salesmen and warned people away from smoking the "SEO crack," venture capitalist Jason Calacanis found himself on the receiving end of a call to action.

I Should Have Said BrainBoost

The term BrinBoost I recently coined is unlikely to go anywhere.

Your Best Potential Customer Is Looking For You Now On The Internet

Increasingly, purchasers are using the Internet to search for suppliers. You may be unaware of the total number of people who are doing this in your market sector. Many of them may be ending up with the competition. You may be concerned that fewer people seem to be out looking for your products. Your competition may be quietly laughing all the way to the bank, as they find the market is wide open to them.