All Posts Tagged Tag: ‘SMBs’

Microsoft Extends Office 365 Migration Service to SMBs

Microsoft Extends Office 365 Migration Service to SMBs

Microsoft is now offering SMBs assistance with moving to Office 365 by extending onboarding and migration support to customers between 50 and 149 seats through its Microsoft FastTrack service. FastTrack was previously only available to customers with 150 seats or more. “Microsoft partners who serve SMBs say companies reach a breaking point with Google Apps around the 50-employee mark, the …

Read More

Small Businesses On What Would Help Them Sell More Online

Small Businesses On What Would Help Them Sell More Online

A study recently released by Assurant Solutions finds that over 40% of small-to-midsize businesses say the reasons they have a hard time competing with larger e-tailers is a lack of product expansion opportunities and IT integration skillset. The survey polled 450 merchants across the United States in an effort to gauge the state of ecommerce for smaller businesses. “SMB merchants …

Read More

You’re A Pain In My Collab: Collaboration Apps Create New Issues For SMB Productivity

You’re A Pain In My Collab: Collaboration Apps Create New Issues For SMB Productivity

WebProNews ContentShare from ORC International and Samepage Bummer! A new study proves the age-old complaint: Employees hate email. But if you’re thinking about adopting newer collaboration apps to squash the complaints — think again. Switching out email for multiple collaboration apps is creating a whole new mess or what a few are calling “collaboration paradox.” To get to the root …

Read More

Pinterest Updates Billions Of Place Pins With Location Data And Info

Pinterest Updates Billions Of Place Pins With Location Data And Info

Two years ago, Pinterest launched Place Pins adding a travel magazine-like experience to the popular social/search site. These enabled users to see information like the address of a place, phone numbers, etc. in a format designed to look natural to the Pinterest experience. This week, Pinterest announced the update of seven billion pins with new location data and info. This …

Read More

Comcast Business Offers New Voice Mobility Service For SMBs

Comcast Business Offers New Voice Mobility Service For SMBs

Comcast Business announced the availability of a new service called Comcast Business Voice Mobility. It serves as a phone line specifically for small and medium-sized businesses, and includes a mobile app to help keep them from missing any business calls and messages while away from the desk. As a spokesperson for Comcast Business tells us, “Using the mobile app, you …

Read More

Small Businesses Regret Not Doing More Of This

Branding is a key component to a successful business, and that includes when your’e first starting out. It seems a lot of businesses regret not spending more of their efforts on branding in the early days. Do you regret not putting more focus on branding? How high of a priority is it to you now? Share your thoughts in the …

Read More

Facebook Offers Place Tips To U.S. Small Businesses

You know how Facebook has been doing a lot of things that cater to small businesses lately? That continues as the company starts to roll out a major way for brick-and-mortars to get relevant content in front of potential customers. Facebook announced that it’s expanding Place Tips support to SMBs across the United States. This enables customers to better engage …

Read More

Is This Facebook’s Most Small Business-Friendly Offering Yet?

Facebook announced the launch of its local awareness ads last fall. These enable local business advertisers to target Facebook users based on their location. If a person is near the business, Facebook can advertise to them. Now, the adds have a new feature that will enable the user to interact directly with the business. “Local awareness ads are built to …

Read More

Is Facebook More Small Business-Friendly Than You Thought?

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental to them. Do you think Facebook can still be a valuable asset to small businesses despite the organic reach issue? …

Read More

Sheryl Sandberg On What Facebook Is Doing For Small Businesses

In recent months there have been a lot of articles written about how Facebook is hurting or “failing” small businesses. In November, Tech Times wrote that “Facebook is killing small business entrepreneurs”. Last month, Fast Company published an article called “How Facebook is Failing Local Businesses“. Are these stories exaggerated? It really depends on the business, but in general, probably. …

Read More

Does Your Business Have The Time To Get Online Marketing Right?

The fewer people a business has, the harder it is to do marketing right. Most small and medium-sized businesses don’t think they have the time or knowledge to manage their digital media efforts effectively, according to a new report from Thrive Analytics. 77% said as much, while 70% wish they could take advantage of digital media to help them expand …

Read More

Franchise SMBs To Spend 1/2 Of 2015 Ad Budgets Online

Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12 months ahead of the survey, which is up from $57,072 the year prior. On average, they spent 39.1% of their …

Read More

Smaller SMBs More Afraid Of Increasing Online Marketing Budgets

Last month, BrightLocal released some research looking at SMBs’ marketing strategies and budgets. It found that 34% of respondents allocate less than 10% of their marketing budgets to online channels while 50% allocate less than 30% and only 29% allocate over 70%. We spoke with BrightLocal CEO Myles Anderson about some of the study’s findings. He told us, “I found …

Read More

Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve developed a range of products to help SMBs accomplish their marketing goals,” says product manager Buster Benson. “Last year, we …

Read More

How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems too promotional. A lot of businesses feel a bit screwed by this as people often like their pages because they’re …

Read More

Why Aren’t SMBs Investing More In Online Marketing?

Local SEO firm BrightLocal recently released some findings from its annual SMB Internet Marketing Survey. These revealed that plenty of small and midsize businesses find online marketing effective, and plan to spend more on it in the future, yet a surprising number of them are dedicating pretty small amounts of money to it. What do you think is holding back …

Read More

Report: Big-Spending SMBs Prioritize Search

Search engine marketing is the top digital marketing priority for most higher-spending small and medium-sized businesses, according to anew report from BIA/Kelsey. These are businesses spending over $25,000 a year on advertising and promotion. On average, they’re spending $79,000. 60.6% rated search advertising and marketing (including SEO) as an “extremely high” or “very high” priority for the coming twelve months. …

Read More

Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital. According to the firm, national brands will spend $50.5 billion on local media in 2015, and will …

Read More

Sheryl Sandberg Sees India as Facebook’s Next Market

Things for Sheryl Sandberg, Chief Operating Officer (COO) of Facebook, have not been going well as of late. Recently, it was revealed that Facebook had run an emotion experiment affecting some 700,000 users – all done without the consent of the users themselves. While Sandberg somewhat apologized for and excused the actions of the Facebook researchers (essentially boiling it down …

Read More

EXCLUSIVE: Salesforce Talks Desk.com, Its New Customer Service Platform

Earlier this week, Salesforce announced the launch of a new customer service platform called Desk.com. The service is cloud-based and integrates social media as well as traditional channels including email and phone.

Read More

Why 2011 Will Be a Huge Year for SMBs

I am declaring 2011 the Year of the Online SMB.

For the uninitiated, SMBs are small and medium businesses. They are the Holy Grail for business service providers because there are so darn many of them. They account for around 95% of the businesses in the US. (Either that or they supply 95% of the jobs but either way, it’s pretty impressive.) I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one.

Read More