One of their first projects is a new RSS reader for Microsoft Mobile-powered devices. A Java version is planned.

Add to | DiggThis | Yahoo! My Web

Technorati:

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Because of the large amount of focus the big search engines put into desktop search, blinkx turned their attention and voice-recognition technology towards finding and indexing videos, podcasts and other audio files. With today’s launch, blinkx now offers the ability for users to subscribe to their own personal queries, receiving updates every time the query result changes.

In order to set-up a SmartFeed, users conduct a keyword query, select the appropriate channels they wish to receive content from and click the “Create SmartFeed” button. By doing so, readers are subscribing to the particular query, and will be notified of updates by an RSS feed, which sends a link to the user, informing them the content related to their query has updated.

According to Suranga Chandratillake, blinkx founder and CTO, “The Internet has evolved into a vast media network, with more and more multimedia content becoming available every day.”

Because a large majority of the content on the web is in a rich format, Suranga feels blinkx’s technology gives them a leg-up in providing rich, relevant content related to a users defined interest. Suranga indicates as much when he says, “blinkx’s unique automatic transcription technology and SmartFeed service help users navigate the increasing and diverse range of rich media that’s available to them.”

Users have 30 channels in which to choose from when they are establishing and creating their SmartFeeds. These channels help provide users with a more robust rich media search experience. The blinkx SmartFeed technology also supports podcasting, or in the words of Bill Gates, blogcasting (apparently, podcasting is a forbidden word in Redmond), which many believe is one of the faster growing forms of media on the Internet.

Chris Richardson is a search engine writer and editor for WebProNews. Visit WebProNews for the latest search news.

The video and audio clip search service, blinkx.tv, will now allow users to create a RSS SmartFeed, according to the site.

Users will be able to customize the feeds from among the content provided via the blinkx.tv channels available. Usually the site maintainer instead of the recipient determines the feed content.

“The Internet has evolved into a vast media network, with more and more multimedia content becoming available every day,” said Suranga Chandratillake, founder of blinkx. “Much of the most current and compelling content on the Internet is in multimedia format — take breaking news, for example.”

By visiting the blinkx.tv SmartFeed page, users can select from twenty sources of video, audio, podcast, and videoblog content. The user defines the search criteria for the feed, and the number of results they want at a time in their RSS reader.

The SmartFeed then delivers the audio and video segments as if they were a standard text feed. Podcast fans can use SmartFeeds to let the reader automatically tell an aggregator to download a podcast for you.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.