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Yahoo Signs On PointRoll To Smart Ads Program
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Gannett’s PointRoll announced today it has joined the Yahoo Smart Ads program to help marketers focus on creating rich media ads and improve campaign performance.

 As a member of Yahoo’s Smart Ads program, PointRoll will use Yahoo’s reach and targeting capabilities to provide more customized, relevant and scalable rich media campaigns. PointRoll will also use its ShopLocal retail ad program to offer improved Smart Ads for retail advertisers.

Yahoo Opens Up Smart Ads To Third Parties

Yahoo has introduced a new partner program for third party advertising technology companies to use its Smart Ads platform.

Yahoo and Tumri worked with Hewlett-Packard to create a Smart Ad campaign that reached more than 140 million U.S. users. The campaign resulted in a return on ad spend that was more than 20 times higher than traditional display ad campaigns. HP has developed separate Smart Ad campaigns with Yahoo and Teracent that also produced better results than traditional campaigns.

Another Analyst Becomes A Yahoo

Lehman Brothers analyst Doug Anmuth gives Yahoo its second straight day of major Wall Street love for the Internet company’s stock.