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Yelp Is Beefing Up Its Sales Staff Yelp Is Beefing Up Its Sales Staff

Yelp released its earnings report for the fourth quarter and full year 2014 on Thursday, and as previously reported, the company grew its local advertising accounts by 48% over the course of 2014. Yelp execs discussed the progress of its …

Yelp Grew Local Advertising Accounts 48% Over 2014 Yelp Grew Local Advertising Accounts 48% Over 2014

Yelp just released its earnings report for the fourth quarter and full year 2014. Net revenue for the quarter grew 56% year-over-year as the company grew local advertising accounts by 48% to approximately 84,000. To be clear, Yelp considers local …

Smaller SMBs More Afraid Of Increasing Online Marketing Budgets Smaller SMBs More Afraid Of Increasing Online Marketing Budgets

Last month, BrightLocal released some research looking at SMBs’ marketing strategies and budgets. It found that 34% of respondents allocate less than 10% of their marketing budgets to online channels while 50% allocate less than 30% and only 29% allocate …

Twitter Advertising Just Got Easier For SMBs Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve …

Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It’s harder than ever to get exposure in the News Feed without paying for it. Still, Facebook has launched new features, including tools …

Yelp Slaps 85 Businesses With Consumer Alerts Yelp Slaps 85 Businesses With Consumer Alerts

Yelp just announced that it’s releasing a new round of Consumer Alerts, slapping big warnings on top of the pages of 85 businesses. These businesses, Yelp says, are either attempting to buy or offer rewards for positive reviews or have …

How SMBs Can Deal With Facebook’s News Feed Changes How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems …

Yelp Filter Not Catching Biased Reviews Yelp Filter Not Catching Biased Reviews

It may be a new year, but there are still problems with Yelp’s review filter. We’ve been tipped to some research finding reviews featuring promo codes, which would seem to violate Yelp’s guidelines, showing up for Uber and Lyft, as …

Google Rolls Local Update Out To More Countries Google Rolls Local Update Out To More Countries

Back in July, Google launched an algorithm update that shook up local search results in the U.S. While Google never gave it an official name like Panda or Penguin that we’re aware of, Search Engine Land started calling it the …

Yelp Shows Businesses Some Love With New App Yelp Shows Businesses Some Love With New App

Yelp’s reputation among businesses is…let’s just say a mixed bag. By now, you’ve no doubt heard plenty of horror stories, regardless of whether or not they’re true (they’re often unproven), but the fact is that Yelp needs businesses to exist, …

Congressman Thomas Massie Voices Opposition To Marketplace Fairness Act Congressman Thomas Massie Voices Opposition To Marketplace Fairness Act

Congressman Thomas Massie on Tuesday voiced his opposition to the Marketplace Fairness Act, following in the footsteps of his Republican colleagues. Massie took to Facebook with the following message: Today I joined Senator Ted Cruz, Senator-elect Congressman Steve Daines, Congressman …

Square Launches New Gift Cards For Sellers Square Launches New Gift Cards For Sellers

Square announced a new gift card offering, so sellers using its Register product can run gift card programs from their point of sale. Merchants can offer, redeem, and track gift cards within Square Register. Square began offering digital gift cards …

LivingSocial Launches New Merchant Tools LivingSocial Launches New Merchant Tools

LivingSocial announced the launch of a new toolkit for merchants called Connect, which is geared toward letting them better engage and build relationships with customers acquired through the LivingSocial platform. The offering lets businesses personalize thank you emails, customize promotion …

Square Opens Up Pre-Orders On Chip Card Readers Square Opens Up Pre-Orders On Chip Card Readers

Square just unveiled its new Square Reader for chip cards, which is now available for pre-order. Don’t expect to get it for free though. It will cost you $29, though the company calls this the most affordable chip card reader …

Last Minute Holiday Help for Small Businesses

For small business owners, the holiday season can engender mixed emotions. On one hand, the months leading up to the holidays – November and December- are usually the busiest months of the year for most small businesses. And when you own a small …

Google Fiber For Small Business Gets Early Access Program Google Fiber For Small Business Gets Early Access Program

Google announced the launch of an Early Access program for Google Fiber for Small Business in central Kansas City. It’s available immediately in a “handful of fiberhoods” in both Kansas City, KS and Kansas City, MO. Businesses in the area …

AdWords Gets Local Google Forwarding Numbers AdWords Gets Local Google Forwarding Numbers

Google announced the launch of local Google forwarding numbers, which local businesses will be able to display on their ads. The point is that these have local area codes, and may inspire more clicks/calls. Google says in an update on …

Report: Big-Spending SMBs Prioritize Search Report: Big-Spending SMBs Prioritize Search

Search engine marketing is the top digital marketing priority for most higher-spending small and medium-sized businesses, according to anew report from BIA/Kelsey. These are businesses spending over $25,000 a year on advertising and promotion. On average, they’re spending $79,000. 60.6% …

Yelp: 8 In 10 Americans To Shop Local For Holidays Yelp: 8 In 10 Americans To Shop Local For Holidays

Yelp commissioned Nielsen to field a consumer survey on where Americans intend to do their holiday shopping this season and what gets them shopping at local businesses. According to this, eight out of ten are likely to shop at local …

Google My Business, AdWords Express Apps Get Updates Google My Business, AdWords Express Apps Get Updates

Google announced some updates to the Google My Business and AdWords Express apps aimed at making it easier for businesses to find the right customers. With Google My Business for Android, business owners can see reviews from across the web. …

Google Wants To Watch You While You Work Google Wants To Watch You While You Work

Google revealed that it wants to start going to people’s places of business, and watch them work. It says it wants to learn about how it can help you manage your sites easier. Google’s Gary Illyes talked about it in …