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Sleepers Articles

Rockets, Sleepers and Duds

People love to throw around the “Content is King” cliché when discussing methods of luring incoming linkage in efforts to improve search rankings. The statement, while accurate, leaves much to be desired as far as practical application is concerned.

When it comes to content, everyone has theories on how to create and maintain quality. There are strategies to writing headlines, style of verbiage, and even paragraph spacing.