BusinessWeek asks if Twitter is the Next Monster.com, which is an interesting question because at PubCon South, Top Rank Marketing‘s Lee Odden referenced a company that bought ads with Monster (and other places like it) but got better results from Twitter.

Say what you want about the Skittles experiment with social media, the campaign was effective in increasing the rainbow candy’s web site presence.

The question was asked here yesterday by Joe Hall and there were as many opinions as there are colors in a bag of Skittles but as of this morning the jury is in.

Update: Add finding lost people to the list.