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SiteTruth
SiteTruth Wants You to Know Who You're Dealing With
By Mike Moran - Mon, 01/28/2008 - 6:29pm.
It's no wonder that your customers have learned to be a bit wary on the Web. Spam steals their attention. Scams steal their money. Phishing steals their very identities. Some of your customers are relying on search engines to separate the wheat from the chaff. If your company shows up at the top of the search results, searchers assume that it's because your company is reputable, but John Nagle thinks Google needs some help.
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