All Posts Tagged Tag: ‘site search’

Google Makes It Easier For People To Search For Your Content

Google announced that it’s now showing a new and improved sitelinks search box within search results, which will make it easier to find specific content on third-party websites from Google itself. The box is more prominent, and supports autocomplete. Here’s what it looks like for YouTube: You can mark up your own site so that Google has the ability to …

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Ecommerce Sites Aren’t Utilizing Site Search Data Like They Should Be

SLI Systems has put out a report finding that most eCommerce sites are missing out on a big opportunity to use data from their internal site search tool to improve the effectiveness of their marketing campaigns. The firm surveyed 160 global eCommerce professional, and found that 57% don’t use site search reports and data to enhance their marketing. 50% of …

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Google Upgrades Custom Search Element

Google announced today that it has a new version of the Custom Search element, the HTML markup that lets you add rich search functionality to various pages of your site via Google Custom Search Engine. “The Custom Search element renders a search experience (search boxes and results pages) on your site’s pages,” explains Google software engineer Ying Huang. “By controlling …

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Now, Google’s Search As You Type Is A Standalone Product

Google announced that it is now offering the Search As You Type feature from Google Commerce Search as a standalone product. AdWords advertisers now have access to a free pilot. The feature uses Google’s search suggestions and instant product results for merchants’ site search features. “Great search is all about turning intentions into actions in the blink of an eye,” …

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Google Makes Site Search Analytics Easier

Google is making it easier for site owners who use Google Custom Search to add Google Analytics Site Search tracking from their custom search engine. “Google Analytics Site Search reports provide extensive data on how people search your site once they are already on it.  You can see initial searches, refinements, search trends, which pages they searched from, where they …

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Test Site Search and Navigation Pages to Optimize Conversions

If you’ve invested time and energy in effective, relevant, results-oriented site search and navigation, you’ve likely seen an impact on your web site – higher conversions, larger orders, more page views, less complaints and even lower abandonment rates for people who use the search box. Chances are that even if your site search is delivering good results, you can do …

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Site Search: Too Many Results and Not Enough

I’ve been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site’s search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work on this capability that we are …

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Adobe Launches Site Search Tool to Keep Visitors from Leaving Your Site

Adobe has introduced a new tool for site search powered by Omniture, aimed at helping marketers anticipate visitor search intent and promote relevant products and content. It’s called Search&Promote. The real goal of the tool is to cut down bounce rates. 

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