All Posts Tagged Tag: ‘Site design’
Sometimes one has to state the obvious: You’re in business to make money. You make money by convincing lots of people to give you some of their money. Success depends on making this process as painless as possible*.
But many online businesses may be making it too difficult for customers to hand over the cash, which is a bad business practice by any account.
Here’s what people (especially men) are used to:
A little while back I did a post titled: SEOs Must Work Closely with Development. The basic thesis of the post was that neither of these parties can work without close communication with each other. Ultimately, this is critical to the success of the site. One reader (named “alla”) wrote in suggesting that this is a 2 way street, and that there are other parties involved.
On average, online retailers still only convert two to three percent of visitors into buyers. Though people are buying more online than ever before, that number has remained consistent over the last three years.
The three percent conversion average is also consistent across studies by different organizations, according to e-Marketer. That means that 97 percent of shoppers still prefer to buy offline.