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Site Analytics
The Bouncing Ball Of Site Analytics
By David A. Utter - Mon, 11/26/2007 - 7:12am.
Steady website traffic versus offer-driven spikes suggests loyal customers keep coming back, but the typical online entrepreneur might be more curious about those offers.
Learn To Love The Bounce Rate
By David A. Utter - Fri, 06/29/2007 - 7:28pm.
When it comes to website analytics, bounce rate is as dead sexy as it gets when it comes to statistics.
ComScore Bakes Cookie Deletion Study
By David A. Utter - Thu, 06/07/2007 - 10:43am.
A controversial white paper on the impact of cookie deletion and the effectiveness of the analytics that depend on them has been made public.
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