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Site Analytics
The Bouncing Ball Of Site Analytics
Steady website traffic versus offer-driven spikes suggests loyal customers keep coming back, but the typical online entrepreneur might be more curious about those offers.
Learn To Love The Bounce Rate
When it comes to website analytics, bounce rate is as dead sexy as it gets when it comes to statistics.
ComScore Bakes Cookie Deletion Study
A controversial white paper on the impact of cookie deletion and the effectiveness of the analytics that depend on them has been made public.
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Search + Social = Better ROI
Are you utilizing search and social media together? According to Lee... -
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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