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SIS Articles

SIS – Mobile Search Discussion

You’ve conquered the world of online search advertising, but what next? As more and more people rely on their mobile phone for content and information, mobile search advertising is a natural path for growth and YOUR attention. As the leader of mobile search and advertising, Medio will share with you the basics of search advertising on the device that is personal and immediate. We’ll share tips and tricks on how to optimize a campaign for mobile and targeting opportunities that is unique to mobile.

SIS – Widget Talk

Ever hear of widgets? It’s the buzzword of the year for the Web, but few still appreciate how to best use them. How can you use widgets to increase the inbound links to your site? Are there widget directories you can optimize for? What social media strategies are most effective?

Moderator: Bill Flitter, VP, Marketing, Founder, Pheedo

SIS – SEMs Pursuing Display

Is there such thing as a pure search engine marketing agency anymore? Increasingly, search marketers are following the engines’ lead by planning banners, rich media, video, gadget and widget ads, blog and RSS ads, behavioral targeting, and sometimes even traditional media buys such as radio, print, and television. What expertise do search marketers bring to the table when expanding their offerings? Are there pitfalls of stretching themselves too thin? How can the various channels be measured together?

SIS – Managing a Global SEM Campaign

Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels?

Moderator: Matt Kain, SVP, Business Development, 24/7 Real Media

SIS – Search Insiders Speak

Every day, MediaPost’s Search Insider columnists illuminate the search landscape. Now it’s time for them to get off their pedestals and face your toughest questions first-hand. They’ll mouth off on all the most pressing search issues and the hot topics discussed at the Search Insider Summit so far.