The LiveDeal announcement closely follows a similar one from Microsoft for its Live Expo site. Just as LiveDeal has partnered with SimplyHired for job listings, Microsoft expanded its CareerBuilder partnership the same way.

LiveDeal found out what Microsoft did – few individuals post job listings to classified sites. By signing up SimplyHired, LiveDeal will have access to five million job listings to populate its web presence.

SimplyHired said its five million listings and counting make it the world’s largest search engine for jobs. It collates job postings from a variety of large and small sites, including company websites.

In terms of traffic, LiveDeal said in a statement that August 2006 brought in more than 1.4 million unique visitors to the site. Those visitors can browse or post free ads on the classifieds site.

Rajesh Navar, an original member of eBay’s engineering team, founded LiveDeal in 2003. The company recently expanded into Canada, in partnership with a couple of other firms.

LiveDeal also works with Pets 911 to help increase pet adoptions from local shelters. Available animals for a local region may be viewed at LiveDeal’s new Adoptable Pets section of its Pets pages.

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Visitors to the beta version of Recruit.net search engine have a trilingual option for their job searches: English, Chinese, and Japanese. Currently, job seekers can review opportunities in Japan, China, Hong Kong, Australia, Singapore, and India.

The site has a similar look and feel to US-focused job search startups like SimplyHired and Indeed. Recruit.net culls job opportunities from thousands of international job sites.

Searchers can save their queries as alerts, and receive updates via email or RSS as new openings become listed on Recruit.net. Results of a search are filtered for duplicate listings by default. Recruit.net will also suggest ways to refine a search, like “system administrator unix” for “system administrator.”

Another component called “My Recruit.net” lets users create an account and upload a rsum for employers to review. Job alerts and previous searches can be tracked through the account as well.

Employers can sign up to do rsum searches through the database. Also, employers or other advertisers can opt to sponsor targeted advertising on a cost-per-click basis on Recruit.net on the site.

The company’s blog cited a growing market for online job listings as one reason for building its service. The usefulness of the Internet as a medium, and being able to deliver a job posting to thousands of job candidates, should help Recruit.net as online job postings increase throughout the region.

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One might assume that Murdoch and company see a lot of potential in the one-year old job search engine. That Indeed.com gathers thrice as much traffic is only super impressive if we speak in fractions. But this is a fraction of a fraction.

In fairness, Indeed.com and SimplyHired.com control just under one percent of the job search market combined – but it still makes a person curious as to why SimplyHired’s 0.22 percent market share was more appealing than Indeed’s 0.76 percent market share.

It may be that SimplyHired.com has been pummeling (in a relative sense) two-year old competitor Jobster.com, which holds a meager 0.18 percent market share, and Fox Interactive Media believes SimplyHired is on pace to beat out Indeed as well.

But still, any one of these classified startups has a long way to go if they want to capture a meaningful market share. The job search pie looks like it was sliced by Taylor Hicks during a mid-song seizure. CareerBuilder and Monster handle the bulk of things with a combined 35 percent. The rest of the top ten shows numbers no higher than 5.5 percent and as low as 0.81 percent.

Is News Corp. chasing a hunch that’s not obvious to the rest of us? Part of that hunch, as many have said, stems from the enormous room for growth still present in the online classified sector. A whopping 80 percent of employment dollars are still offline.

The equation then, is an attractive one. SimplyHired matches more of the hipster feel that Fox usually goes for, has shown strong growth in the past year against older competitors, would be a good fit for a large job-seeking captured demographic News Corp. found in MySpace, and provides a wedge into a market that will likely explode in the next few years.

Overall, you’d have to say it’s a good play.

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SimplyHired received some of Rupert Murdoch’s cash in a deal that should enhance the profile of the job search site. VC firm Foundation Capital also invested $10 million in SimplyHired; they and Fox will each place a director on SimplyHired’s board, a report from Classified Intelligence said.

“Classified revenue overall is important to News Corp., and looking at ways to participate in those revenue streams in a meaningful way is important to us, especially as those revenue streams move online,” Julie Henderson, Fox Interactive SVP of corporate communications, said in the report. “I think our investment in SimplyHired underscores that strategy and is one step in that direction.”

Fox Interactive Media president Ross Levinsohn had expressed his desire to bring classifieds and MySpace together at the end of February. The potential for earning a promising return on classifieds was echoed by SimplyHired CEO Gautam Godhwani in a SiliconBeat article: “There’s an incredible opportunity before us when you consider that 80 percent of employent dollars are still offline.”

The year-old company aggregates classified listings from a number of sources, like job boards and company employment pages. Along with search query functionality, SimplyHired enables users to save those searches as an email alert or RSS feed.

Beyond the classifieds at MySpace, Godhwani also noted to SiliconBeat that SimplyHired’s job search will be present at other Fox Interactive properties. Levinsohn’s company owns a host of sites like AmericanIdol.com; given SimplyHired’s irreverent approach to publicity (like its sister site, SimplyFired), maybe they will be involved with the next Idol casting call.

We wonder how Simon Cowell will like Godhwani’s singing voice.

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A new media landscape is unfolding, where revenue leakage does not stem from theft, but competition from participatory models and co-opetition from aggregation models.

Participatory models can be exemplified by Craigslist, blogs and Wikipedia. Users directly generate the content. Craigslist serves as a datapoint of disruption ($10M in revenue while disrupting $60M ). Blogspace is generating it’s own media as conversation Wikipedia is a constructive community that collaborates to create content. Production on Craigslist is driven by both market and social signals, blogs and Wikipedia largely by social signals. The first monetizes a subset of potential posting fees, the latter is all about ME, as in Monetize Elsewhere or repetitional benefits. All benefit from superior production economies, if not arbitrage conditions between social incentives and markets or firms.

Aggregation models can be exemplified by Edgeio, simplyhired and Google. Edgeio leverages contributions at the edge of the network into aggregated listings that are complete and complicit. SimplyHired is a vertical search engine for jobs that scours the web for summaries and links. Google search provides fair use summaries in result. All monetize attention wrought through aggregation, largely through advertising market-targeted to the externalities of attention. All realize production and search economies.

While the long bet may be that Wikipedia eats Google between these models, the game at play is between traditional media and participatory and aggregated media. The winners will balance freedom and profit-motive with social contracts that beget trust.

Quite frankly, traditional media cannot compete against participatory models.

Simon Waldman thinks out loud:

Fact one: aggregation is a fact of online publishing life – now, and even more so in the future.

Fact two: even if it’s just headlines and links back to content owners sites – if an aggregator is making money from this, they are effectively making money from our content.

Fact three: there is currently no structure for content owners and aggregators to have a useful conversation about rights/ licensing etc, beyond the mutual assertion of you need us more than we need you’.

Fact four: ultimately, individual aggregators dealing with individual rights holders/ content creators is unworkable for both parties.

His solution is a centralized rights agency, the solution that worked for record labels and radio stations. Unfortunately, that solution was invented in an analog era, and applying it in a digital era will lead to digital rights management.

Information wants to be free is an expression first recorded as pronounced by Stewart Brand at the first Hackers’ Conference in 1984, in the following context:

“On the one hand information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.”

In 1990, Richard Stallman put a normative spin on Brand’s slogan:

“I believe that all generally useful information should be free. By ‘free’ I am not referring to price, but rather to the freedom to copy the information and to adapt it to one’s own uses.”

Creative Commons offers a baseline option, a set of standardized contracts for licensing content that range from all rights reserved to public domain. CC offers a new business model, by baking in attribution. Some businesses recognize that reserving all right still results in reuse and remix, and even in some cases of fair use, credit and increasingly valued attention does not come their way. These externalities are largely positive, and when attribution is leveraged, the attention can derive profit.

Alternative to DRM

Others have argued effectively that DRM destroys value.

I came up with the model for sell side advertising out of a desire to better incentives for quality advertising content. An open ad is created, the ad has commercial terms baked in but has unrestricted use, publishers choose which ads to place, even copying the ad off of other publisher properties, and are duly compensated. I believe the same model can apply to content.

The core construct that is needed is standardized commercial contract that is watermarked to only restrict use for compensation.

Watermarked content with these terms can be administered by a rights clearinghouse that has two duties:

• register and track watermarks and distribute royalties
• protect the core license that enables paid reuse

In this otherwise decentralized model, a publisher could locate content on another publisher’s property, look up the terms, acquire and republish with the only restriction being payment.

Immutable requirements

This can only work with three immutable terms:

* A presumption of innocence for users and publishers

* The content includes an identifier, such as a watermark

* The content may not technically restrict reuse

The Central Tenant

Web 2.0 and even Enterprise 2.0 rests upon a central tenant. Nothing ado with the alphabet soup from Ajax to RSS. It is simply, sharing control creates value. This common pattern can be found across social software and it’s practices of use. Unfortunately, as Steven Weber first pointed out, while we have buy vs. build frameworks for the valuation of property, we do not have a framework for informing the decision to open.

When you open property for others to innovate upon, I believe the following should be valued:

• you grant real options that create, in turn, real options for innovation
• you reduce search and distribution costs for qualified buyers
• you gain commons-based peer production based on social signals

The costs of opening are relatively nominal, but the risks are not:

• you grant arbitrage opportunities to the market
• you open yourself to scenarios of inappropriate use according to some moral values, but letting go of control can reduce liability

What’s wrong with this model

I’m sure I’ll learn more after posting this, but my fear is even with baking in requirements, it could trend towards DRM as well.

Disclosures, even for implicit cause: Socialtext is the first wiki company. I’m on the board of advisors of dabble, which is at the heart of remix models.

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Ross Mayfield is CEO and co-founder of Socialtext, an emerging provider of Enterprise Social Software that dramatically increases group productivity and develops a group memory.

He also writes Ross Mayfield’s Weblog which focuses on markets, technology and musings.

A quick peek into the job openings listed on SimplyHired’s job engine for ASP and JSP showed some overlap for those skillsets. The site showed 2,674 job openings, 1,084 of them full-time, containing the two page-building languages in the descriptions.

JSP demand remains brisk. The job search results showed 18,218 matches for JSP; 7,444 of the matches retrieved were for full-time positions. IBM had 199 of those full-time results, the most of any non-recruiter firm.

The ASP world showed even greater demand, with 24,879 matches in the job results, and 10,508 of them for full-time work. The top three employers seeking those developers were pharmaceutical services company Caremark, Inc; the Defense Logistics Agency, part of the Department of Defense; and high-powered printing firm RR Donnelley.

After writing a similar article about ColdFusion this week, one reader wrote in to say a better comparison would be ColdFusion to ASP and JSP rather than .NET and Java.

Fair enough. Here’s how ColdFusion job openings looked at press time: 2,882 matches, 1,048 of them full-time. Of those full-time employers, Raytheon was the top non-recruiter firm with 14 ColdFusion openings; Science Applications International Corporation listed 12, and Northrop Grumman showed 11.

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I follow stories on programming jobs, and a certain pattern always follows. First the story appears, in a highly visible mainstream media, extolling the job market in the US while playing down the devastation outsourcing has played on the domestic market for programmers.

Shortly after publication, an email from Dr. Norm Matloff at UC Davis arrives. To say that Dr. Matloff follows outsourcing issues is akin to noting night follows day. Invariably, he debunks the story, frequently point by point and usually with references to where he has previously covered the so-called research associated with the story.

A stroll through his newsletter archives should be required reading for any outlet reporting those studies. Are you listening, Wall Street Journal?

Anyway, this is a ColdFusion story. Unlike the C Programming job trend, ColdFusion and the job market do not have the same prospects.

In checking at online job search site SimplyHired, a lot more firms want Java and .NET programmers and developers than they do ColdFusion workers.

A cursory and unscientific search for ColdFusion, Java developer, and .NET developer returned the following lists of total results for each term, and how many of those results were for full-time positions:

Although ColdFusion was among the earliest options for web application development, Java’s growth and the genesis of .NET have moved ahead as the option of choice for many applications.

ColdFusion programmers may find themselves working more with the product to build applications integrated with Java or .NET environments. Adding either of those skillsets to one’s ColdFusion rsum could help tip the job market balance in favor of the seeker.

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The awful truth about C programming can be found online, by anyone with a few minutes to search. C programming jobs have entered the La Brea tar pits, where Internet time and the elements of other languages will combine to drag them to a slow death.

Before you break out that flamethrower, it’s not me saying this. It’s the buzz, the whispers, the trendy Web 2.0 developers, talking about the demise of poor unlamented C programming.

The searches don’t bear out a demise of C programming demand, at least not today. So how do the job markets compare for C, Python, and Ruby? Actually, it isn’t even close right now.

In a purely unscientific exercise, I performed some searches at the job vertical search engine SimplyHired, which returns results from a variety of sources.

For aspiring Ruby programmers, a whopping 325 job postings appear, 123 of which were listed as full-time gigs. That’s a nationwide search of the United States.

Python fares better, with 2,322 job listings and 890 of them full-time. Forget about being the top Python snake-handler at Google, though. They hired Guido van Rossum, Python’s inventor, in December 2005.

C programming? Try 23,770 listings, 10,008 full-time ones out of that group. About a third of those postings mention Java as well, in 7,801 total listings with 3,332 full-timers in the bunch.

I know there will be people who will take issue with the programming market and job availability. If you’re a programmer with a particular point of view on the job market for your skills, tell me more on WebProWorld. I would like to revisit this topic again.

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