WebProNews

DoubleClick Cleared For Silverlight Landing

All that rivalry between Google and Microsoft is just business, of course, and so is the arrangement for DoubleClick to provide video ads across Microsoft's Silverlight 2 video player. DoubleClick's partnership with NBC Universal probably made for a nice wedge, though. Ads will be served alongside 2,500 hours of NBC's Olympic coverage played within Silverlight 2, served up by DoubleClick's In-Stream technology. In-Stream adds Silverlight 2 to already-supported formats like Flash, Real Player, and Windows Media