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Silver Bullet Train
Beer Train Crosses the Web
Trains are cool. Beer is cool. And Coors thinks beer trains are cool enough to send one across your computer screen at 4:53 PM every workday to remind you about happy hour.
The Flash-based interactive Silver Bullet train is scheduled for its first departure in mid-April, and is gaining attention in the online advertising world because it is geo-targeted and time zone sensitive.
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