All Posts Tagged Tag: ‘Shortcuts’
If you don’t know who Seth Godin is, you probably don’t read a lot of marketing blogs or marketing books. He’s authored about a dozen, including my personal favorite entitled “All Marketers Are Liars.” He’s spoken at Google and his blog was recently listed as the number 1 marketing blog in the world.
Ok, enough with his bio; one of his recent posts greatly disappointed me, because he apparently doesn’t understand SEO. After looking deeply at his blog, I was horrified to discover some major downfalls. So I’m going to make some claims, show some evidence and put forth a logical case against his view point and I’m even going to slam his article on SEO as naïve, ill-contrived and most importantly, encouraging of a very expensive mistake for business owners. I’ve got nothing personally against him, but when someone that public publishes something so ignorant concerning a large part of my profession, it warrants a strong response.
Q: I will be retiring this year at age 60 and intend to fulfill my lifelong dream of owning my own business. I’m too old to start from scratch, so I’m looking at several franchise opportunities, including fast food, auto parts, and an accounting service. What should I consider before choosing one? Anthony R.
Sometimes I don’t understand Google. At times they are quite brilliant, and other times they act like some high school kids with a web site.
As search engine use continues exponentially, there are apparent trends that searchers are employing when they perform queries. The most noticeable being that search engine users are mainly interested in results that appear on the first page of the SERPs (search engine results pages), or the “10 blue links”, as they are called by Daniel Reed of Ask Jeeves.
The Internet is a great equalizer giving opportunity to anyone willing to roll up their sleeves and go to work. But how do you build your own online empire when you’re already busy with job and family?