Quantcast

All Posts Tagged Tag: ‘Shopping Campaigns’

Google Adds Bulk Uploads To Shopping Campaigns

Google Adds Bulk Uploads To Shopping Campaigns

Google announced a new bulk uploads feature for Shopping Campaigns in AdWords. These enable advertisers to add new product groups, change or delete existing groups, and change bids with a single bulk action. “Since the introduction of Shopping campaigns, we’ve been working hard to introduce new features enabling you to scale your campaigns in an easy-to-use way,” Google said in …

Read More

Bing Shopping Campaigns Now Available To All In The U.S.

Bing Shopping Campaigns Now Available To All In The U.S.

Earlier this year, Microsoft introduced Bing Shopping Campaigns in beta aimed at making it easier for businesses to advertise products from their Bing Merchant Center stores. On Tuesday, the company announced that they’re now available to all U.S. customers. In fact, they’ll soon be the default campaign type for running product ads on Bing. They’ll sunset the traditional way of …

Read More

Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers and address missed opportunities, especially throughout the holidays.” Google recently announced the launch of impression share by device in the …

Read More

Google Analytics Gets Shopping Campaigns Report

Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for all product categories and types. Advertisers will be able to use bounce rate, time on site, % new sessions, revenue per click, and other metrics to analyze and optimize the performance of bids. …

Read More

Optimizing Google Shopping Campaigns For Christmas

You’re right. It’s not even October yet, but the holiday shopping season is pretty much here. It’s time to start thinking about preparing for it. Google recently hosted a Hangout on Air to give advertisers tips on optimizing their Shopping Campaigns for the holiday season. Google says, “This session will walk through key consumer trends and how to use the …

Read More

Google Adds Shopping Campaigns To AdWords Scripts

Google announced that AdWords Scripts now supports Shopping Campaigns. AdWords Scripts was first launched two years ago. It’s designed to let advertisers use external inventory data to change bids or pause/unpause keywords, output account stats to a spreadsheet, and use stats trends to change keyword or ad group bids. “The current release allows you to work with existing shopping campaigns, …

Read More

Google Introduces AdSense For Shopping

Google has extended its shopping ads to third-party sites with AdSense for Shopping, which lets sites serve ads from Shopping Campaigns. The offering is currently only available to a handful of publishers in retail and commerce. Here’s what it looks like: Google says as it extends the offering to more publishers, it expects advertisers with Product LIsting Ads opted into …

Read More

Google Gets Advertisers Ready For Shopping Campaign Upgrade

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping Campaigns. You may have a lot of questions about this, which is precisely why Google hosted this hangout to discuss …

Read More

Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The tool lets advertisers create a Shopping Campaign from their regular PLA campaign, with a structure and bids based on that …

Read More

Google Shopping Campaigns Get New Upgrade Option

Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign. Regular PLA campaigns will go away in August, so advertisers are going to have to upgrade one way or another. The other option is to start from scratch by creating a …

Read More

Here’s A Closer Look At How To Use Google’s New Shopping Campaigns

Google is really pushing the Shopping Campaigns. The company just announced AdWords API support as well as beta support in DoubleClick Search (part of the Commerce Suite). Now, they’ve uploaded an hour-long hangout discussing the campaign type for those looking to get started. Shopping Campaigns were first announced last fall, and then launched to everybody last month. There’s also a …

Read More

Google Adds Shopping Campaign Support To Doubleclick Search

As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce Suite. Google says clients should reach out to their account managers for access. Google first announced Shopping Campaigns, a new …

Read More

Page 1 of 212»