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Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

By Chris Crum December 12, 2014

Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns. “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers …

Google: Get Ready For Shopping Campaigns Upgrade Google: Get Ready For Shopping Campaigns Upgrade

If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping …

Google Launches Shopping Campaign Upgrade Tool Google Launches Shopping Campaign Upgrade Tool

Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway. The …

Google Shopping Campaigns Get New Upgrade Option Google Shopping Campaigns Get New Upgrade Option

Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign. Regular PLA campaigns will go away in August, so advertisers are …

New Video On How To Use Google's Shopping Campaigns New Video On How To Use Google's Shopping Campaigns

Google is really pushing the Shopping Campaigns. The company just announced AdWords API support as well as beta support in DoubleClick Search (part of the Commerce Suite). Now, they’ve uploaded an hour-long hangout discussing the campaign type for those looking …

DoubleClick Search Gets Shopping Campaign Support DoubleClick Search Gets Shopping Campaign Support

As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce …

AdWords API Gets Support For Shopping Campaigns AdWords API Gets Support For Shopping Campaigns

Google announced that the AdWords API is now available for all Shopping Campaigns to help you create and manage them at scale. The company says it is currently working with external agencies and search management platforms to add Shopping Campaign …

Google Launches Shopping Campaigns Worldwide Google Launches Shopping Campaigns Worldwide

Back in October, Google announced a new kind of product listing ad campaign: shopping campaigns. The company said on Tuesday that these are now available to all advertisers around the world. The campaign type is designed to let advertisers manage …

Google Launches New PLA Campaign Type Google Launches New PLA Campaign Type
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The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”. Here’s a look: “Shopping campaigns streamline how you manage and bid on your …