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Shop.org Summit Articles

Succeeding In Ecommerce
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Knowing what online shoppers expect when visiting an ecommerce site is just one part of the puzzle. Online retailers need to offer consumers a variety of useful features to build loyalty and get conversions.

Using Twitter And Social Media To Build Your Brand
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Social media is becoming increasingly important to retailers and brands. With the meteoritic rise of Twitter, finding the right approach to successfully engaging an audience is key.

Making Retail Mobile

It’s no secret that today’s mobile phones put early supercomputers to shame, and really, smartphones can almost keep up with today’s laptops in terms of letting people email, search, listen to music, and shop.  So a session at the Shop.org 2009 Annual Summit explored how retailers should embrace the mobile market.

Shop.org Summit: Dangers Of Keyword Research
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Looking for great keyword choices for your ad campaign? What you’ve found so far could be damaged goods.

New Strategies To Building Links
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Link building, done correctly and without causing the search engines to think you’re doing something wrong, can turn the right anchor text into SERP ranking gold.

Shop.org Summit: Secrets Of Paid Search

Click-through rates could be so much better for your site if you only…well, keep reading to see what some sharp industry pros had to say with their Paid Search Tips.

Shop.org Summit: Online Retail Trends

Whether an online retailer is also on top of the (virtual) world or is just starting out, they’ve likely got a lot to learn.  And as worlds both physical and virtual move forward, Donna Hoffman of the Sloan Center for Internet Retailing (and UC Riverside) has shared “10 Trends You Can’t Afford to Miss.”