Three search engine marketing pros shared their public relations case studies at the Search Engine Strategies 2004 Conference & Expo.

Reuters reminds us that Google still has the small issue of 23.4 million shares that were not correctly registered with the SEC.

If you advertise in anyway, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.

Infonetics Reports that Juniper Networks Has 57 Percent of the SSL VPN Market; Leads in Intrusion Detection and Prevention Unit Shipments.

In the second quarter of 2004, Sun Microsystems achieved significant revenue and volume growth in almost every category.

Cisco is Now Number-4 Voice Vendor Worldwide; Only Vendor to Realize Revenue Market Share Gains Calendar Q2 2004, According to Synergy Research.

Banner-alike real-time auctioning Web Services can be easily incorporated into websites – just like a regular banner.

What’s the best way of finding all the existing links to your site? It’s widely acknowledged that Google doesn’t show all the links when you do a “link:www.yoursite.com” search. Dave Hawley said that Google confirmed to him that they only ever shows a sample of the links to a given site.

Mike Giles, previously of Vitria.com, has created a site/utility that takes bookmarking websites to a whole new level, the level of personalization. As the search industry and the web as a whole moves towards personalization, Furl is offering a web application that has the idea of a personalized web at heart.

If you’re looking for an easy way to monitor and track your ranking for specific keywords in Google then you should consider using GoogleRankings.

Google announced a new free email service at the end of their West Coast day yesterday, ensuring a media blitz on the holiest of hoaxter holidays – April Fools Day. Is this upcoming service the real deal?

Google’s hold on the search engine market continues. In a report released by WebSideStory.com today, it was revealed that Google is the highest-ranking search engine in terms of search referral market share.

MapQuest called recently to talk about the new MapQuest Advantage API that they’re licensing. Craig Barton, Director of Product Management for MapQuest Business Solutions, shared some interesting current uses of the MapQuest API, as well as a tanalizing glimpse into the future of maps and marketing.

RankPulse tracks and publishes the daily changes in 1,000 different keywords at Google. They focus on high competition keywords like “cars” and “free domain name” and present their findings in graph format on their site.

One of the coolest tools I’ve seen recently for comparing Google and Yahoo results lives over at the blog site langreiter.com.

With the launch of Overture’s new Site Match product, Yahoo has plunged yet again into the search engine spotlight

Lets face it…winning new business is fun. Particularly in service firms where there is substantial personal involvement required to gain clients. But the jubilation of landing new accounts often leads to problems.

CNET Networks, a leading global media company, added sparks to the DMA/AIM net.marketing conference earlier today.

One of the chapters in my new book “Think and Sell Like a CEO” (Entrepreneur Press September 2002), is on the topic of Negotiating. I think it might be a good idea to share with you some of the most advanced tactics that I’ve ever seen for the all important task of getting what you deserve (or, giving up as little as possible). Here’s a glimpse of what I’ve learned so far from the people whom I considered to be the wisest, most experienced people. Not too surprising, I imagine. Let’s look at the most profound yet subtle traits for wise negotiating as practiced at the top.

As a sales and marketing consultant who specializes in sales leads, I’ve had the opportunity to personally review dozens of research studies about inquiries or sales leads. All the research points to the same conclusions:

Chapter 1: Select your partners carefully

1. Choose the right affiliate programs:

An affiliate agreement is a business relationship between the merchant of a product or service and a website owner who promotes the merchant’s offerings.