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Sharan Jagpal Articles

Bad Times Call For Better Marketing, Not Less
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If it seems like some companies are trimming fat just in anticipation of hard times, you may be right. In fact, that seems like the conventional wisdom. Among the most tightened budgets is marketing, but when consumer dollars are fewer and farther between, it’s probably not a good idea to let them forget about you altogether.
Bad Times Call For Better Marketing, Not Less