All Posts Tagged Tag: ‘Shani Higgins’

Bloggers Taking To Google+, Still Promoting Mostly With Twitter

Technorati CEO Shani Higgins took to the BlogWorld stage to unveil the findings of the annual “State of the Blogosphere” survey. Technorati has been doing the report for six years, and this year’s survey is a product of over 4,000 bloggers. One interesting find from the survey has to do with how Bloggers are embracing Google+. And the quick takeaway …

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The Relationship Between Bloggers and Brands

During the State of the Blogosphere presentation at the 2011 BlogWorld Expo, Technorati CEO Shani Higgins discussed the sometimes tenuous relationship between professional bloggers and the brands they sometimes write about. While a great deal of bloggers do write about various brands in one aspect or another — product reviews, sponsored posts — the relationship between the two entities is …

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Technorati Changes Its Direction with New CEO & CTO

Technorati has undergone many changes over the past few years. The company began as a blog search engine but has transitioned into a social media ad network. While the blog search engine is still part of the company, the ad network side plays a much larger role.

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