WebProNews

Kevin Ryan to Direct Content at SES and SEW

Incisive Media announced this morning that Kevin Ryan, formerly CEO of Kinetic Results and one of my favorite columnists at iMedia Connection, will be joining Incisive Media as VP, Global Content Director, Search Engine Watch and Search Engine Strate

Osmeloski Punches Out Of SEW

Search Engine Watch editor Elizabeth Osmeloski becomes the latest high-profile figure to announce a departure from the influential search news website.

SEW Live Recap: This Is Getting Personal

At the end of the day, it's about sales, not traffic. And if it's about sales, then it must also be about people, not clicks. This seemed to be the focus of yesterday's one-day SEW Live in Columbus, OH (you might call it SES Lite), as marketers explore the transition from search engine marketing to social media marketing.

SEW Live - Link Building

Collyn Floyd, online marketing/PR specialist for the Karcher Group, spoke at SEW Live Columbus, Ohio giving tips on link building.

SEW Live - Measuring Social Media

The saying “all publicity is good publicity,” has, I think, been pretty much dismissed by now.  But to what degree, and in what instances?  Sage Lewis, founder and president of Sage Rock, considered those questions (among others) during his talk on “Measuring the Impact of Social Media” at yesterday’s SEW Live event.

SEW Live - Keyword Advice From the Pros

There's a lot of minutiae in managing a keyword campaign. It doesn't seem to be merely an exercise to test your tolerance for tediousness, though – at least it pays off in the end. At SEW Live in Columbus, OH, the panel of keyword campaign experts dropped a ton of tips to act as headlamps as you dig down into the keyword mines. Note: The information presented here pertains to CPC content (contextual) advertising, not CPC search advertising.

SEW Live - Accessibility Good For Profits, Karma

The Web is the future, and the Web should be everybody’s future, regardless of age or disability.  This was, in part, the message of James Golden, who spoke this afternoon at the SEW Live event in Ohio.

SEW Live - Marketing Common Sense

“The Great Equalizer” - it sounds like some sort of powerful relic, or perhaps something related to political correctness.  It’s neither of these things, though, and it’s also not the Internet, Google, or search marketing; according to Search Engine Guide’s Jennifer Laycock, it’s your common sense.

SEW Live - Viral Marketing And Link Bait

Jennifer Laycock, Search Engine Guide Editor gave several tips for search marketers at the SEW Live in Columbus, Ohio.

SEW Live - The Future Of SEW (+ video)

Search Engine Watch has greatly influenced the industry with their SES conferences and now, it's reaching out to new areas.