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Kevin Ryan to Direct Content at SES and SEW

Kevin Ryan to Direct Content at SES and SEW

By Lee Odden June 7, 2007
Incisive Media announced this morning that Kevin Ryan, formerly CEO of Kinetic Results and one of my favorite columnists at iMedia Connection, will be joining Incisive Media as VP, Global Content Director, Search Engine Watch and Search Engine Strate

SEW Live – Keyword Advice From the Pros
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There’s a lot of minutiae in managing a keyword campaign. It doesn’t seem to be merely an exercise to test your tolerance for tediousness, though – at least it pays off in the end. At SEW Live in Columbus, OH, the panel of keyword campaign experts dropped a ton of tips to act as headlamps as you dig down into the keyword mines.

Note: The information presented here pertains to CPC content (contextual) advertising, not CPC search advertising.

SEW Live – Accessibility Good For Profits, Karma

The Web is the future, and the Web should be everybody’s future, regardless of age or disability.  This was, in part, the message of James Golden, who spoke this afternoon at the SEW Live event in Ohio.

SEW Live – Marketing Common Sense

“The Great Equalizer” – it sounds like some sort of powerful relic, or perhaps something related to political correctness.  It’s neither of these things, though, and it’s also not the Internet, Google, or search marketing; according to Search Engine Guide’s Jennifer Laycock, it’s your common sense.

SEW Live – Viral Marketing And Link Bait
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Jennifer Laycock, Search Engine Guide Editor gave several tips for search marketers at the SEW Live in Columbus, Ohio.

SEW Live – The Future Of SEW (+ video)
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Search Engine Watch has greatly influenced the industry with their SES conferences and now, it’s reaching out to new areas.

SEW Live – The Pros And Cons Of Social Media
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Social media is becoming increasingly important in the modern business world, and that’s why Matt Bailey, founder of SiteLogic, gave a “Social Media Analysis” talk at today’s SEW Live event in Ohio.  Luckily for you, WebProNews was there to take notes.

SEW Live – Marketers: Digg Is Done, YouTube Won
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Marketers should think twice before focusing on Digg.com to produce traffic. Search Engine Guide Editor-in-Chief Jennifer Laycock began her presentation at the Search Engine Strategies SEW Live one-day event in Columbus, OH, with that theme in mind.

Google To Share Content Partners

Big news today is that Google are planning on openly listing content sites where adverts display for Adwords advertisers. I have criticised Google about this in the past, so its great news to hear that they will finally be introducing more transparency in their ppc network.

MSN Reporter Live in European Countries

SEW reports that MSN Reporter has gone live in Belgium, the Netherlands and Norway and states that it attracts a lot of visitors with some articles receiving up to 10,000 votes…

SEW Names Sullivan’s Successor

Incisive Media revealed today that Rebecca Lieb has been promoted to editor-in-chief of the ClickZ network. In fulfilling her new responsibilities, Lieb will take over for Danny Sullivan, providing editorial direction for the Search Engine Watch website.

A Look Ahead: SEW Minus Danny Sullivan

Search Engine Watch and Danny Sullivan have been synonymous in the minds of search professionals for several years. After November 30th, Sullivan will no longer post to the SEW blog. WebProNews asked a group of well-known search industry pros for their thoughts on the day after Sullivan files his last blog entry under the SEW brand.

Google News Archive

Google has debuted a new service that allows you to search news archives dating back something like two hundred years.

Danny Sullivan Leaving SEW – Update

Wow, I hope you’ve had your coffee this morning, cos this news is a shocker.

Danny Sullivan Speaks On Incisive Move

News of the search expert’s departure from the website and conference most strongly identified with him has the search engine community buzzing with commentary.

Danny Sullivan Leaving SEW And SES

Money appears to be the big factor, as Sullivan cited on his personal blog that “I needed some long-term incentive for helping (Incisive Media) continue to grow and strengthen the site and conferences.”

Google Preparing to Offer Radio AdWords?

TechToolBlog has received a survey request from Google that appears to focus purely on radio ads.