The digital age brings with it a ton of legal questions, many of which have yet to be fully addressed by the courts. Much of this has to do with the lack of precedent and legislation, and sometimes judges' reluctance to allow digital evidence. At SES NY, a team of legal experts was assembled to address all of these issues.
There were several after-conference events last night at SES NYC. Marchex held a bash and there was a small, invite only thing for MSN AdCenter as well.
Research is showing that the bulk of Internet users make snap judgments about websites and what links to click. Surfing is instinctual, not calculated. In fact the only ones doing any calculations are marketing researchers who say that a website has an astonishing 50 milliseconds to make an impression, and if no impression is made, the mouse trigger finger gets itchy and starts clicking at will.
Today, I sat in on the "Pimp My Site" session, which kicked off with a bunch of trumpeteers coming in with the speakers, playing "The Saints Go Marching" while spreading confetti over the audience.
Tuesday was a very busy day for me, with the expo floor, a pretty major interview (more on that as it develops) and lots of busy work for me.
In the e-commerce game, there is a lot of talk of eyeballs. Like in other visual media, the more eyeballs focused in one place, the more valuable that place becomes. The darlings of e-commerce to date have been search engines, but industry experts are seeing trends that indicate the portal is coming back in a big way, and search is the gate before the front door.
Noted online pundits Matt Cutts from Google, Robert Scoble from Microsoft, and Jeremy Zawodny from Yahoo took part in the Pundits On Search panel during day two of SES 2006 New York.
I'm way behind on stuff I'd planned to write (and read) and am also now partially sleep deprived thanks to weird schedule gyrations, SES New York, and The Fire Alarm From Hell at the Sheraton (a story for later). So take this with a grain of salt or two.
I met briefly with Chris Tolles from Topix.net this afternoon. We had talked a bit back in December at the Chicago SES. At that point, Topix was on the verge of a couple of fairly substantial changes so I figured I'd swing by their booth and see how things were working out.
Those all-important search engine rankings you desire for your website could be in peril if you utilize duplicate content that runs afoul of search engine guidelines.
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