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SES Articles

A Closer Look at That Bing Toolbox
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Back in June, Microsoft launched the Bing Toolbox. This is pretty much what you might consider a one-stop shop for Bing webmaster, developer, and advertiser resources. Microsoft described the Toolbox as an organized set of tools for the entire Bing community, and a one-stop portal to all of the services you need to drive traffic and increase engagement with your site and applications.

Fanning the Flames of the Viral Marketing Fire
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Social news is the largest source for igniting campaigns, according to Greg Finn, Director of Internet Marketing at 10e20. This was discussed in a session called Igniting Viral Campaigns: Leveraging Consumer-Generated Content at the Search Engine Strategies conference in San Jose.

Successful Social Media Implementation Comes with Motivations

It’s interesting to look at how the web has evolved and continues to do so. Social media (at least in its current incarnation) is still relatively young, yet we have seen a lot of evolution just within this aspect of the web itself. This is highlighted today especially, as we see competition in the real-time search arena really stat to heat up.

You Can Probably Fit Online Video Into Your Budget
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Unless you’ve been living under a rock, you’re no doubt aware that online video has grown significantly in popularity over the last year or two. Many business owners are still skeptical about its benefits and ROI, while others are rushing into it just to keep up.

Tips for Getting Serious About Mobile Marketing
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Cindy KrumThe Mobile Marketing Strategies session at Search Engine Strategies New York focused on mobile SEO, while also touching on driving traffic and conversions with mobile applications, text messaging and mobile email.

Integrating Search into the Offline World

The State of Integration session at Search Engine Strategies Chicago promised to be an interesting one. Speakers included executives from iProspect, Resolution Media, Constant Contact, and TMP Directional Marketing.

Coverage of SES Chicago continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.

Dr. Larry Cornett on Universal & Blended Search

One of the most interesting sessions at this upcoming Search Engine Strategies in Chicago is going to be Universal & Blended Search. Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search is one of the top experts in the world on this subject and is also a panelist at this session in SES Chicago. Last week I had the opportunity to chat with Dr. Cornett to get his insight on blended search and to get a better understanding of Yahoo’s future in this area.

Getting More Out Of Marketing Conferences

Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network?

SES San Jose – Getting Started With SEO

Shawn MooreThis sponsored session was an entry level overview of what websites should be doing on their website to get visibility and rankings in search engines.

SES San Jose – Understanding Web Analytics

What is it about web analytics that that intrigues and yet scares companies at the same time? Everyone want to understand analytics, yet once one starts digging in, it can get complicated. In Identify, Analyze, Act: SEM by the Numbers, they gave tips on what you should be looking at and what you should be paying attention to.

SES San Jose Day Two Summary

A full featured and information packed day is how many SES attendees would describe day two of the conference in San Jose. I know the TopRank Blogging team would agree with 13 new posts today!

SES San Jose 08 – Satya Nadella Keynote

Satya Nadella (Microsoft’s Senior Vice President of the Search, Portal & Advertising Platform Group) spoke at this morning’s keynote at the Search Engine Strategies Conference.

Sam Johnson quoted, Satya Nadella Microsoft Keynote, SES

SES San Jose – Google Dance Photos

Didn’t make the Google Dance? Never fear, live the experience with the photos I just uploaded. A selection below.

Google Dance

SES – Lee Siegal Keynote Pics

On opening night at the Search Engine Strategies Conference this week in San Jose, Kevin Ryan () spoke with Lee Siegal about his book, “Against the Machine”, and the ideas in it.

Photos From SES San Jose

Unfortunately, I didn’t arrive in San Jose until after 6pm–so I missed all of day one. However, I did make it to the Internet Marketer’s Charity Party, which was a huge success.

I’ve posted a few photos from the event to my Flickr account. Here are a sample:

How Do You Think Twitter Can Make Money?

There’s a new Viewpoint column about Twitter, over at BusinessWeek. Before I go on, it’s important to note that Viewpoint’s are guest columns, not written by normal BusinessWeek staffers.

What Do You Value From SEO Conferences

Sunday I’ll be taking off to San Jose for a week at Search Engine Strategies. Earlier this year I spoke at SES New York, but in San Jose I’ll be going as press. Which means I get a free pass and I’m expected to write about my experience. That’s a decent trade-off!

Search Engine Strategies

 

What To Look For At SES San Jose

You’ve probably picked up that this week is about SES San Jose from Dana and Ashley’s “15 Things Not to Miss at SES San Jose” followed by Jessica’s “Do You Know the Way to San Jose” post.  I am also headed out to sunny California next month.

SES NY: Good Public Relations Can Influence Search Rank

I spoke today at a session at Search Engine Strategies in New York City. Even though we were the second-to-last session on the last day of the show our session was very well attended.

 

 

SES New York: Satisfying Usability And SEO
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Satisfying both human users and search engines’ standards is time-consuming and not exactly simple.  The good news, though, is that these two tasks shouldn’t always tug you in opposite directions.

SES NY: Starting Up In-House Search Marketing

New Face of In-House Search