All Posts Tagged Tag: ‘SES’

Search Analytics Ideas From SES

For all sorts of reasons (more on that in a minute), Avinash Kaushik is an authority on search analytics.  He’s also a likable and entertaining speaker.  SES New York attendees were in for a treat, then, as Kaushik delivered a keynote address titled "Be Awesome: Ideas for Approaching Search Analytics Differently."

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The Transformation Of Search Marketing

It’s no secret that marketing tactics must change over time – just imagine how far a modern newspaper would get paying boys to shout "extra" on city streets – and the search marketing industry may be changing right now.  Experts discussed how, along with how marketers should react, in an SES New York session titled Search Marketing: Analyze This.

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Google Tries to Carve Out its Place in Mobile

Arguably the biggest news in the tech industry so far this year, has been Google’s launch of the Nexus One smartphone. The company rocked the mobile space when it announced that it would be selling the device on its own without the need of a carrier contract (although such contracts are available).

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What’s Better: PPC or SEO?

At SES Chicago, there was an interesting session in which a group of search marketing professionals debated the issue of which is better between PPC and SEO. Participants included Dave Naylor, Chirstine Churchill, Michael Gray, and Karen Weber, and Rand Fishkin.

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Optimizing for Mixed Media Search Results

As Google’s search engine competitors often bring up, searchers want more than just "ten blue links" these days. Of course it has been quite a while now since search results from any of the big three were only ten blue links for most searches. We are well into the era of blended search.

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Can SEO Help Save the Publishing Industry?

At the Search Engine Strategies conference in San Jose, WebProNews attended the session on how SEO can help save the publishing industry, a quite interesting topic, considering the controversy the industry has been experiencing of late. Do you think SEO can help publishers save their businesses? Share your thoughts here.

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7 Steps for Creating a Web Analytics Culture

You may recall Feras Alhlou, who chatted with WebProNews earlier this year after contributing a guest post to Google’s Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week.

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Rank in Image Searches and Get Valuable, Untapped Traffic

One aspect of search that doesn’t get discussed often enough is image search. It’s such a huge part of search and the daily habits of web surfers all over the world, it’s amazing how little attention is actually paid to it when it comes to marketing and optimization. Have tips for optimizing for image search? Share them here.

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Social is Only Going to Become More Important to Search

Are you ready for the future of search marketing? It’s going to creep up on you if you are not. In fact, it’s already creeping. How long have you spent worrying about keywords? Is that all you worry about? Hopefully not, because there’s a lot more to successful online marketing than that, even search marketing.

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A Closer Look at That Bing Toolbox

Back in June, Microsoft launched the Bing Toolbox. This is pretty much what you might consider a one-stop shop for Bing webmaster, developer, and advertiser resources. Microsoft described the Toolbox as an organized set of tools for the entire Bing community, and a one-stop portal to all of the services you need to drive traffic and increase engagement with your site and applications.

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Fanning the Flames of the Viral Marketing Fire

Social news is the largest source for igniting campaigns, according to Greg Finn, Director of Internet Marketing at 10e20. This was discussed in a session called Igniting Viral Campaigns: Leveraging Consumer-Generated Content at the Search Engine Strategies conference in San Jose.

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Successful Social Media Implementation Comes with Motivations

It’s interesting to look at how the web has evolved and continues to do so. Social media (at least in its current incarnation) is still relatively young, yet we have seen a lot of evolution just within this aspect of the web itself. This is highlighted today especially, as we see competition in the real-time search arena really stat to heat up.

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