WebProNews - SES

Life Without Google

Dave Davies — Thu, 04 Sep 2008 13:27:32 -0400

Alright, maybe not life entirely without Google but let's face facts (and I'm sure even the folks over at Google would agree) there are lots of great minds out there and not all of them work at the Googleplex (shocking I know). I've recently been giving quite a bit of thought to all the different ways I search for things and decided to finally cover a couple of my favorite “Google Alternatives” in a blog post. The purpose is not to get you to stop using Google which would be:

SES San Jose - Getting Started With SEO

Thomas McMahon — Wed, 20 Aug 2008 13:34:39 -0400

This sponsored session was an entry level overview of what websites should be doing on their website to get visibility and rankings in search engines.

SES San Jose - Understanding Web Analytics

Thomas McMahon — Wed, 20 Aug 2008 13:29:32 -0400

What is it about web analytics that that intrigues and yet scares companies at the same time? Everyone want to understand analytics, yet once one starts digging in, it can get complicated. In Identify, Analyze, Act: SEM by the Numbers, they gave tips on what you should be looking at and what you should be paying attention to.

SES San Jose Day Two Summary

Lee Odden — Wed, 20 Aug 2008 13:22:27 -0400

A full featured and information packed day is how many SES attendees would describe day two of the conference in San Jose. I know the TopRank Blogging team would agree with 13 new posts today!

SES San Jose 08 - Satya Nadella Keynote

Chris Smith — Wed, 20 Aug 2008 12:07:39 -0400

Satya Nadella (Microsoft’s Senior Vice President of the Search, Portal & Advertising Platform Group) spoke at this morning’s keynote at the Search Engine Strategies Conference.

SES San Jose - Google Dance Photos

Andy Beal — Wed, 20 Aug 2008 12:01:52 -0400

Didn’t make the Google Dance? Never fear, live the experience with the photos I just uploaded. A selection below.

SES - Lee Siegal Keynote Pics

Chris Smith — Tue, 19 Aug 2008 16:33:51 -0400

On opening night at the Search Engine Strategies Conference this week in San Jose, Kevin Ryan () spoke with Lee Siegal about his book, “Against the Machine”, and the ideas in it.

Photos From SES San Jose

Andy Beal — Tue, 19 Aug 2008 12:04:57 -0400

Unfortunately, I didn’t arrive in San Jose until after 6pm–so I missed all of day one. However, I did make it to the Internet Marketer’s Charity Party, which was a huge success.

I’ve posted a few photos from the event to my Flickr account. Here are a sample:

How Do You Think Twitter Can Make Money?

Andy Beal — Mon, 18 Aug 2008 13:14:24 -0400

There’s a new Viewpoint column about Twitter, over at BusinessWeek. Before I go on, it’s important to note that Viewpoint’s are guest columns, not written by normal BusinessWeek staffers.

What Do You Value From SEO Conferences

Stoney deGeyter — Wed, 13 Aug 2008 14:49:06 -0400

Sunday I’ll be taking off to San Jose for a week at Search Engine Strategies. Earlier this year I spoke at SES New York, but in San Jose I’ll be going as press. Which means I get a free pass and I’m expected to write about my experience. That’s a decent trade-off!

What To Look For At SES San Jose

Thomas McMahon — Fri, 18 Jul 2008 14:14:32 -0400

You’ve probably picked up that this week is about SES San Jose from Dana and Ashley’s “15 Things Not to Miss at SES San Jose” followed by Jessica’s “Do You Know the Way to San Jose” post. I am also headed out to sunny California next month.

SES NY: Good Public Relations Can Influence Search Rank

Sally Falkow — Fri, 21 Mar 2008 09:28:58 -0400

I spoke today at a session at Search Engine Strategies in New York City. Even though we were the second-to-last session on the last day of the show our session was very well attended.

SES New York: Satisfying Usability And SEO

Doug Caverly — Thu, 20 Mar 2008 11:38:10 -0400

Satisfying both human users and search engines' standards is time-consuming and not exactly simple. The good news, though, is that these two tasks shouldn't always tug you in opposite directions.

SES NY: Starting Up In-House Search Marketing

Lee Odden — Thu, 20 Mar 2008 09:22:27 -0400

SES NY: Do's And Dont's Of Media And Blogger Relations

Lee Odden — Wed, 19 Mar 2008 13:34:55 -0400

SES New York: Design And Search Engines

Doug Caverly — Wed, 19 Mar 2008 12:00:47 -0400

Ever look at different doctors' bookshelves? There are usually at least two or three books in common, regardless of the professionals' fields or age. This happens because the basics are important, and a session at SES New York returned to the basics of site design.

SES New York: Live Search "Tips And Tricks"

Doug Caverly — Tue, 18 Mar 2008 17:05:46 -0400

Although people sometimes forget this fact, there are search engines outside of Google. At SES New York, two Microsoft managers walked an audience through ways to do well with Live Search.

(Coverage of the SES New York conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)

SES New York: Convincing Visitors To Buy

Doug Caverly — Tue, 18 Mar 2008 14:28:44 -0400

Suppose you've achieved undeniable search engine success - Google's throwing as much traffic your way as the servers can handle. A normal business still requires more than sightseers, and a session at SES New York concentrated on converting visitors into buyers.

SEM Conferences You Should Be Attending

Stoney deGeyter — Tue, 18 Mar 2008 11:05:24 -0400

SEMpdx Searchfest

Ok, this one has come and gone but I wanted to provide a short debrief. I have to say that I had a fantastic time. Searchfest marked my one-year anniversary speaking at conferences. They opened the door for me at Searchfest 2007 and were kind enough to invite me back this year. Boy, am I glad they did.

SES New York Kicks Off

Lee Odden — Tue, 18 Mar 2008 10:02:50 -0400

Search Marketing Trends in 2008

Manoj Jasra — Tue, 18 Mar 2008 09:48:05 -0400

Last week I was able to catch up with Jeffrey Pruitt, EVP, Corporate Partnerships at iCrossing, to discuss his thoughts on search marketing trends and paradigm shifts in 2008. We also discussed some useful sessions people should check out while attending Search Engine Strategies in New York. Here's how our conversation went:

Pilgrim’s Picks - London Edition

Andy Beal — Wed, 20 Feb 2008 09:41:59 -0500

"Live from London, it’s Sat"….wait, that doesn’t quite work. Oh well, you get the idea.

While I’m busy hobnobbing (which means we dunk incredibly crumbly cookies in our cups of tea) with marketers at SES London, please enjoy these picks.

SES London: News & Blog SEO, Reputation Management

Lee Odden — Mon, 04 Feb 2008 13:30:54 -0500

Coming up fast (February 19-21) is the 2008 Search Engine Strategies show in London.

Google Addresses Webmaster Concerns

Navneet Kaushal — Wed, 23 Jan 2008 10:13:27 -0500

A couple of days back Google's Susan Moskwa & Trevor Foucher published FAQs about sitemaps, see: Google's FAQs on Sitemaps. The FAQs followed from their experience at SES Chicago 2007.

Answers To Google Sitemaps Questions

Ross Dunn — Tue, 15 Jan 2008 23:11:03 -0500

Susan Moskwa and Trever Voucher from Google's Webmaster Tools Team published a synopsis of the questions they received at Chicago's recent Search Engine Strategies Conference.

If you have ever had a question about Google Sitemaps and the effect they may or may not have on your site, this is a helpful read.

Get the answers to the following questions:

New SEMPO Survey Open

Lee Odden — Tue, 15 Jan 2008 11:45:47 -0500

The 4th annual SEMPO State of the Search Marketing Industry survey is now open. If you work client side, agency side or independent, be sure to take this survey and make your voice heard.

A Look at Upcoming Search Industry Conferences

Andrew Goodman — Sun, 13 Jan 2008 20:46:09 -0500

In the search marketing industry, face-to-face events seem to abound. If you're a bit lost, here's the beginnings of a rough working guide to the next 4-5 months in the field and what to expect.

The Big:

SES Round-up

Thomas McMahon — Tue, 11 Dec 2007 14:35:08 -0500

Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

SES - Actionable Social Media

Sally Falkow — Tue, 11 Dec 2007 14:27:04 -0500

The complaint I hear most often at search and social media conferences is that while the content of the sessions is excellent, it's at a high-level and very general. They want specifics. What can I do right now, how do I get started? is the question I often get asked.

This session was perfect for folk who want the nitty-gritty, tactical view.

Todd Parsons of BuzzLogic, one of the main players in the field of online reputation management, was the first speaker.

He set the stage with these stats:

SES - Godin on Marketers

Sally Falkow — Mon, 10 Dec 2007 17:28:46 -0500

If you thought you had Marketing 101 down pat, it's time to think again.