WebProNews

SES: Ask-ing Jim Lanzone About Search

SES San Jose co-chair Chris Sherman took Ask.com CEO Jim Lanzone on a little question and answer journey for the morning conference keynote.

SES: Searcher? Oh, Behave!

The way searchers behave on search engines provides a lot of insight into what companies can do to improve their search services. A SES San Jose panel covered some recent enlightenment on searcher behavior research.

SES: The Context Of Money

Contextual advertising can be a nice little revenue stream for the site publisher who puts in the work, and we have some advice from the SES San Jose session presenters on the topic.

SES: Ad Campaigns And Quality Scores

An ad that suffers from a low quality score doesn’t do anyone much good, so speakers at SES San Jose 2007 addressed the matter in a session titled “Ads In A Quality Score World.”

SES: Cruising The Search Landscape

Session talkers at SES San Jose 2007 bounded around the topic of the search landscape: what's popular, and who's the most used among the major players in search.

SES: Let The Domain Drive

Domainers have been enjoying some additional attention these days, and that extends to a session at SES San Jose 2007 where they discussed tips and the power of the domain address bar.

SES San Jose Opens Today

Four days of the search industry's biggest gathering starts in San Jose, where attendees can learn the finer points about marketing effectively and ranking well with the drivers of search-related traffic.

SES San Jose Separates Click Fraud Discussions

The lively and attention-getting click fraud session at SES San Jose has been split in half, as the four major search engines will not share a stage with third-party marketers and click analysis firms.

Lanzone, Mayer To Keynote SES San Jose

Ask.com CEO Jim Lanzone and Google VP of Search Products & User Experience Marissa Mayer will be the featured keynote speakers at next week's SES San Jose conference.

Vintage SES San Jose

While moving some of the material from my home office to our Lake Minnetonka office, I recently came across the SES San Jose 2004 Conference Handbook (dust and all) which was the first SES conference I ever attended.