Generally when hippos enter the conversation there are only a few directions the conversation can go; none of these directions tend to lead to well-heeled executives. Avinash Kaushik, author of Web Analytics: An Hour a Day, follows no such arbitrary narrative rules.
Everybody loves a good narrative. That's not to say everybody loves the same type of narrative. Experts in the craft of writing, though, generally agree there is a "worst" kind of story, one they label the agenda story. That's because the narrative is a thin veil for a thesis, one the author is trying to impose upon the reader; the reader would rather come to his own conclusions based on the narrative itself
At SES San Jose, two themes emerged from a panel of experts discussing how small and medium-sized businesses can make the most of their viral marketing campaigns: understanding one's audience and good old fashioned perseverance. (Coverage of the SES San Jose conference will continue through its end. Keep an eye on WebProNews for more notes and video from the event this week.)
Not too long ago, Google talked about having indexed one trillion unique URLs, and competing within that pile is a tall order. Vertical search engines deserve a special mention, then, and an SES session called "Getting Vertical Search Right" gave them just that.
In the SES session "Measuring Success in a 2.0 World", Matt Bailey, president, SiteLogic said, "The only way to get beyond 1.0 analytics is questions. Something no analytics software will do for you."
The search industry is changing, and Microsoft is keeping up with the times, according to Satya Nadella, the senior vice president of the company's Search, Portal & Advertising Platform Group. Nadella outlined both processes as today's keynote speaker at SES San Jose 2008.
In the SES session "Video Search Engine Optimization" (VSEO), Greg Jarboe, president & co-founder, SEO-PR, started by talking about YouTube.
The ins and outs of search can be fascinating; there are all sorts of little tricks and statistics to learn and track. That said, some perspective is also useful, and so a session at SES San Jose ran with the broad title of "Search Industry Update."
As the search engine world gets ready for its big-deal conference, Search Engine Strategies: San Jose in August, we tapped the deep intellect of Pandora CEO Tim Westergren for his thoughts on the future of search.
Good search optimization practices don't just make a site friendlier to the engines. SES San Jose panelists discussed how good SEO works wonders for human visitors, too.
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