All Posts Tagged Tag: ‘SES San Jose’
If you advertise in paid search listings you want to rank well, but how do you go about achieving a quality ad campaign? In the session "Ads in a Quality Score World" the panel looked at quality factors and gave tips about increasing the relevancy of your campaigns.
Tending to a website can take a lot of time and energy, and the people who run them deserve nothing but applause. At the same time, though, blogs and RSS feeds can really benefit an SEO campaign, and so a session at SES San Jose focused on how and why to incorporate them.
Warren Buffet may eat a banana right before he buys a yacht, but luxury yacht builders would be making some pretty bad conclusions if they tried to connect the two events. A session at SES San Jose examined whether or not the practice of last click attribution (which often points to paid search) fails in a similar manner.
It’s no secret that online video is popular, from Hulu to YouTube the number of Americans watching video continues to increase. In the SES session "The Next Wave for Online Video," the panelists focused on optimizing online video for search and other strategies.
Brian Fetherstonhaugh, the chairman and CEO of OgilvyOne Worldwide, gave a presentation at SES San Jose today titled "The Adaptive CMO: A New Paradigm for Digital Marketing." In it, Fetherstonhaugh stressed that marketers do indeed need to get online.
Generally when hippos enter the conversation there are only a few directions the conversation can go; none of these directions tend to lead to well-heeled executives. Avinash Kaushik, author of Web Analytics: An Hour a Day, follows no such arbitrary narrative rules.
Everybody loves a good narrative. That’s not to say everybody loves the same type of narrative. Experts in the craft of writing, though, generally agree there is a "worst" kind of story, one they label the agenda story. That’s because the narrative is a thin veil for a thesis, one the author is trying to impose upon the reader; the reader would rather come to his own conclusions based on the narrative itself
Not too long ago, Google talked about having indexed one trillion unique URLs, and competing within that pile is a tall order. Vertical search engines deserve a special mention, then, and an SES session called "Getting Vertical Search Right" gave them just that.
The search industry is changing, and Microsoft is keeping up with the times, according to Satya Nadella, the senior vice president of the company’s Search, Portal & Advertising Platform Group. Nadella outlined both processes as today’s keynote speaker at SES San Jose 2008.
In case you haven’t been paying attention over the years, content is king. If you’re just joining us, that means that no amount of technical tweaking or search engine gaming can replace quality content, whether "content" for you means writing, audio, or video. That’s what they come for, that’s what they stay for.
This is Jill Whalen’s fifth or sixth interview of the day, a fact I am critically conscious of before sitting down to speak with her at 2pm on the second day of last week’s SES conference.
A few hours earlier, I breezed through the pressroom to check my emails and sort of eavesdropped on one of them. Watching Jill stir patiently while answering age-old questions is making me nervous. Obviously I needed to come up with some better questions.
Our trusty Doug Caverly woke up this morning on California time and hoofed down to the Search Behavior Research track at the Search Engine Strategies conference in San Jose. After grooving a little too much to the Radiohead intro, Doug relays insight from Yahoo’s Anne Frisbie.
Just a few short days until the Search Engine Strategies Conference in San Jose and there’s some anticipation about the various buzzing issues floating around the tech and more specifically the search community. What might some of those topics be?
WebProNews will be there to cover all the action as it happens. Our own Mike McDonald and Chris Richardson will be there attending a number of events as well as providing information for introspection to the writers back in the home office.