WebProNews

SES: The Usability Of SEO

Good search optimization practices don't just make a site friendlier to the engines. SES San Jose panelists discussed how good SEO works wonders for human visitors, too.

SES: Online Success Begins With Great Content

In case you haven't been paying attention over the years, content is king. If you're just joining us, that means that no amount of technical tweaking or search engine gaming can replace quality content, whether "content" for you means writing, audio, or video. That's what they come for, that's what they stay for.

SES: Show Me The SEM Money

The search industry has attracted plenty of entrepreneurs who want to make a go of the SEM or SEO business. A session at SES San Jose talked about the all-important topic of what to charge for those services.

SES: Shopping For Searching Shoppers

Savvy consumers make use of the Internet to shop and compare products and services. A SES San Jose session on shopping search engines tipped attendees on the best ways to get those visitors into the shopping cart.

SES: Avoid Those Rough Landing Pages

Your budget just took a charge for a click, and a potential conversion will hit your landing page in a second. Session panelists at SES San Jose talked about what those arrivals should find when they land.

SES San Jose: Marissa Mayer Speaks

Google VP of Search Products & User Experience, Marissa Mayer, handled the morning keynote for SES San Jose and revealed her love for a certain social networking service.

SES: The Ad Everyone Wants To Read

Compelling ads don't have to be a hidden Grail, accessible only to scruffy types in fedoras. At SES San Jose, panelists for the Creating Compelling Ads session emphasized testing and relevance as keys to success.

SES: Link Building

Link building expert Eric Ward  Mike Grehan gave some informative tips on link building basics at SES San Jose.

SES: Search Engines Talk Click Fraud

At SES San Jose, representatives from the big four search engines talked about the persistent threat of click fraud, and how they are fighting back to protect their advertisers.

SES: The Almighty Conversion

If you run an e-commerce site, you want visitors to become buyers. Panelists at SES San Jose suggested making those visitors feel secure while you make your call to action.