If you advertise in paid search listings you want to rank well, but how do you go about achieving a quality ad campaign? In the session "Ads in a Quality Score World" the panel looked at quality factors and gave tips about increasing the relevancy of your campaigns.

Tending to a website can take a lot of time and energy, and the people who run them deserve nothing but applause.  At the same time, though, blogs and RSS feeds can really benefit an SEO campaign, and so a session at SES San Jose focused on how and why to incorporate them.

Coverage of the SES San Jose conference continues at WebProNews Videos.  Stay with WebProNews for more notes and videos from the event this week.

In the session "Facebook Ads: Reaching Prospects Earlier In The Decision Cycle," Sarah Smith, Manager of Online Sales Operations, Facebook, offered tips on targeting your audience, creating compelling ads and getting a solid return on investment.

Warren Buffet may eat a banana right before he buys a yacht, but luxury yacht builders would be making some pretty bad conclusions if they tried to connect the two events.  A session at SES San Jose examined whether or not the practice of last click attribution (which often points to paid search) fails in a similar manner.

In the session "Keeping it Local: The Convergence of Phones & Local Search," the panel discussed the impact of mobile search.

Coverage of the SES San Jose conference continues at WebProNews Videos.  Stay with WebProNews for more notes and videos from the event this week.

Social media marketing can be a very effective thing, and at SES San Jose, more than a few people drove this point home during a session called "Turning the Social Web Into Real ROI."  The session focused on Facebook, in particular.

Coverage of the SES San Jose conference continues at WebProNews Videos.  Stay with WebProNews for more notes and videos from the event this week.

It’s no secret that online video is popular, from Hulu to YouTube the number of Americans watching video continues to increase. In the SES session "The Next Wave for Online Video," the panelists focused on optimizing online video for search and other strategies.

Although search engines can be used to look up songs’ names, and with Facebook, you can keep track of your friends’ antics, search and social media can serve more important functions, too.  And at SES San Jose, a session focused on using these resources to find missing persons.

In the SES session "Search: Where To Next?" the panel discussed what the future holds for the search industry.

Coverage of the SES San Jose conference continues at WebProNews Videos.  Stay with WebProNews for more notes and videos from the event this week.

Brian Fetherstonhaugh, the chairman and CEO of OgilvyOne Worldwide, gave a presentation at SES San Jose today titled "The Adaptive CMO: A New Paradigm for Digital Marketing."  In it, Fetherstonhaugh stressed that marketers do indeed need to get online.

Generally when hippos enter the conversation there are only a few directions the conversation can go; none of these directions tend to lead to well-heeled executives. Avinash Kaushik, author of Web Analytics: An Hour a Day, follows no such arbitrary narrative rules.

Everybody loves a good narrative. That’s not to say everybody loves the same type of narrative. Experts in the craft of writing, though, generally agree there is a "worst" kind of story, one they label the agenda story. That’s because the narrative is a thin veil for a thesis, one the author is trying to impose upon the reader; the reader would rather come to his own conclusions based on the narrative itself

At SES San Jose, two themes emerged from a panel of experts discussing how small and medium-sized businesses can make the most of their viral marketing campaigns: understanding one’s audience and good old fashioned perseverance.

(Coverage of the SES San Jose conference will continue through its end.  Keep an eye on WebProNews for more notes and video from the event this week.)

Not too long ago, Google talked about having indexed one trillion unique URLs, and competing within that pile is a tall order.  Vertical search engines deserve a special mention, then, and an SES session called "Getting Vertical Search Right" gave them just that.

In the SES session "Measuring Success in a 2.0 World", Matt Bailey, president, SiteLogic said, "The only way to get beyond 1.0 analytics is questions. Something no analytics software will do for you."

The search industry is changing, and Microsoft is keeping up with the times, according to Satya Nadella, the senior vice president of the company’s Search, Portal & Advertising Platform Group.  Nadella outlined both processes as today’s keynote speaker at SES San Jose 2008.

In the SES session "Video Search Engine Optimization" (VSEO), Greg Jarboe, president & co-founder, SEO-PR, started by talking about YouTube.

The ins and outs of search can be fascinating; there are all sorts of little tricks and statistics to learn and track.  That said, some perspective is also useful, and so a session at SES San Jose ran with the broad title of "Search Industry Update."

As the search engine world gets ready for its big-deal conference, Search Engine Strategies: San Jose in August, we tapped the deep intellect of Pandora CEO Tim Westergren for his thoughts on the future of search.

Good search optimization practices don’t just make a site friendlier to the engines. SES San Jose panelists discussed how good SEO works wonders for human visitors, too.

In case you haven’t been paying attention over the years, content is king. If you’re just joining us, that means that no amount of technical tweaking or search engine gaming can replace quality content, whether "content" for you means writing, audio, or video. That’s what they come for, that’s what they stay for.

The search industry has attracted plenty of entrepreneurs who want to make a go of the SEM or SEO business. A session at SES San Jose talked about the all-important topic of what to charge for those services.