If you advertise in paid search listings you want to rank well, but how do you go about achieving a quality ad campaign? In the session "Ads in a Quality Score World" the panel looked at quality factors and gave tips about increasing the relevancy of your campaigns.
Tending to a website can take a lot of time and energy, and the people who run them deserve nothing but applause. At the same time, though, blogs and RSS feeds can really benefit an SEO campaign, and so a session at SES San Jose focused on how and why to incorporate them.
Coverage of the SES San Jose conference continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.
In the session "Facebook Ads: Reaching Prospects Earlier In The Decision Cycle," Sarah Smith, Manager of Online Sales Operations, Facebook, offered tips on targeting your audience, creating compelling ads and getting a solid return on investment.
Warren Buffet may eat a banana right before he buys a yacht, but luxury yacht builders would be making some pretty bad conclusions if they tried to connect the two events. A session at SES San Jose examined whether or not the practice of last click attribution (which often points to paid search) fails in a similar manner.
In the session "Keeping it Local: The Convergence of Phones & Local Search," the panel discussed the impact of mobile search.
Coverage of the SES San Jose conference continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.
Social media marketing can be a very effective thing, and at SES San Jose, more than a few people drove this point home during a session called "Turning the Social Web Into Real ROI." The session focused on Facebook, in particular.
Coverage of the SES San Jose conference continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.
It's no secret that online video is popular, from Hulu to YouTube the number of Americans watching video continues to increase. In the SES session "The Next Wave for Online Video," the panelists focused on optimizing online video for search and other strategies.
Although search engines can be used to look up songs' names, and with Facebook, you can keep track of your friends' antics, search and social media can serve more important functions, too. And at SES San Jose, a session focused on using these resources to find missing persons.
In the SES session "Search: Where To Next?" the panel discussed what the future holds for the search industry.
Coverage of the SES San Jose conference continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.
Brian Fetherstonhaugh, the chairman and CEO of OgilvyOne Worldwide, gave a presentation at SES San Jose today titled "The Adaptive CMO: A New Paradigm for Digital Marketing." In it, Fetherstonhaugh stressed that marketers do indeed need to get online.
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