SES New York Articles

SES: The Ad Conversion Zone

Picture a technology beyond sight and sound. Your ad has been submitted to a black box of unspeakable power. It’s left Creative…and entered…The Conversion Zone. But did it spend some time becoming a compelling ad first?

SES: Search Supports Sitemaps Autodiscovery

Major search engines Ask, Google, Microsoft, and Yahoo jointly announced at SES New York their support of a new feature that makes sitemaps more valuable to webmasters.

SES: Search Speaks Up On Ad Quality Scores
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A controversial piece of the SEM puzzle considers whether or not a marketer’s advertisement suits the quality requirements of the search engines. A session at SES New York brought out the opinions from reps of Google, Yahoo, and Microsoft about ads and quality scores.

SES: Pumping Up Video Search Optimization

Making video more visible means working on its appeal to video search engines. A morning panel at SES New York discussed Video Search Optimization.

Search Engines Prep For SES New York

The major players in online search will have a presence when the Search Engine Strategies conference opens on Tuesday in New York.