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Using Social Media For Your Small Business

Social media is being used by small businesses to help build their brand and attract loyal customers while on a modest budget. The SES session "Small Voices, Big Impact: Social Media for the Little Guy" focused on ways smaller companies can improve business and increase sales. Stay tuned to WebProNews and the WebProNews Video Blog for continued coverage of the Search Engine Strategies New York event.

SES New York: Satisfying Usability And SEO

Satisfying both human users and search engines' standards is time-consuming and not exactly simple.  The good news, though, is that these two tasks shouldn't always tug you in opposite directions.

Search Goodness In Bite-sized Chunks

There's a ton of information pouring out of the Search Engine Strategies Conference in New York City, but we've done our best to bring you the best of it so far, via text and via video. Below is a representation of all of that knowledge, boiled down until each little bit fits into its own little nutshell. Or, since it's Holy Week for some, just call them SES Easter Eggs, with lots of gooey SES goodness inside, once you click the link.

SES NY: SEM Blitz On Small Business

You have to spend money to make money, but sometimes the best way to market a business means spending common sense.

SES New York: Calacanis Pitches Mahalo Social

Mahalo CEO Jason Calacanis, after stirring up some controversy at his last SES keynote address, was invited to speak again at the SES Conference in New York, and his tone regarding SEO was a bit softer.SES New York is here again, and WebProNews is there to bring you reports and videos from the Big Apple. Enjoy our coverage this week.

SES New York: Successful Tactics for Social Media Optimization

At the SES New York session "Successful Tactics for Social Media Optimization" Liana Evans, Director of Internet Marketing, KeyRelevance spoke about video sharing and reviewing sites.SES New York is here again, and WebProNews is there to bring you reports and videos from the Big Apple. Enjoy our coverage this week.

SES NY: What's A Widget?

Little desktop gadgets that reside inside a computer monitor deliver extra information to the viewers who opt to make them part of the daily browsing experience.

SES New York: Design And Search Engines

Ever look at different doctors' bookshelves?  There are usually at least two or three books in common, regardless of the professionals' fields or age.  This happens because the basics are important, and a session at SES New York returned to the basics of site design.

SES New York: Will Google Sell Itself Out?

John Battelle, who literally wrote the book on Search, believes Google's apparent media-company aspirations will one day come in conflict with its purist algorithmic history.Mike McDonald and the WebProNews Video crew are in New York for the Search Engine Strategies Conference. Stay tuned all week for the latest developments in online marketing. 

Destination Google, Thanks To Universal Search

Delivering search results beyond the ten blue links of yore on Google includes content from other Google properties in universal search.