For all sorts of reasons (more on that in a minute), Avinash Kaushik is an authority on search analytics.  He’s also a likable and entertaining speaker.  SES New York attendees were in for a treat, then, as Kaushik delivered a keynote address titled "Be Awesome: Ideas for Approaching Search Analytics Differently."

It’s no secret that marketing tactics must change over time – just imagine how far a modern newspaper would get paying boys to shout "extra" on city streets – and the search marketing industry may be changing right now.  Experts discussed how, along with how marketers should react, in an SES New York session titled Search Marketing: Analyze This.

David Meerman Scott, author, of "World Wide Rave," gave a keynote on the new rules of marketing and PR.
 

Coverage of SES New York continues at WebProNews Videos and at Live.WebProNews.com. Stay with WebProNews for more notes and videos from the event this week.

Social media is being used by small businesses to help build their brand and attract loyal customers while on a modest budget. The SES session "Small Voices, Big Impact: Social Media for the Little Guy" focused on ways smaller companies can improve business and increase sales.

Stay tuned to WebProNews and the WebProNews Video Blog for continued coverage of the Search Engine Strategies New York event.

Satisfying both human users and search engines’ standards is time-consuming and not exactly simple.  The good news, though, is that these two tasks shouldn’t always tug you in opposite directions.

There’s a ton of information pouring out of the Search Engine Strategies Conference in New York City, but we’ve done our best to bring you the best of it so far, via text and via video. Below is a representation of all of that knowledge, boiled down until each little bit fits into its own little nutshell. Or, since it’s Holy Week for some, just call them SES Easter Eggs, with lots of gooey SES goodness inside, once you click the link.

You have to spend money to make money, but sometimes the best way to market a business means spending common sense.

Mahalo CEO Jason Calacanis, after stirring up some controversy at his last SES keynote address, was invited to speak again at the SES Conference in New York, and his tone regarding SEO was a bit softer.

SES New York is here again, and WebProNews is there to bring you reports and videos from the Big Apple. Enjoy our coverage this week.

At the SES New York session "Successful Tactics for Social Media Optimization" Liana Evans, Director of Internet Marketing, KeyRelevance spoke about video sharing and reviewing sites.

SES New York is here again, and WebProNews is there to bring you reports and videos from the Big Apple. Enjoy our coverage this week.

Little desktop gadgets that reside inside a computer monitor deliver extra information to the viewers who opt to make them part of the daily browsing experience.

Ever look at different doctors’ bookshelves?  There are usually at least two or three books in common, regardless of the professionals’ fields or age.  This happens because the basics are important, and a session at SES New York returned to the basics of site design.

John Battelle, who literally wrote the book on Search, believes Google’s apparent media-company aspirations will one day come in conflict with its purist algorithmic history.

Mike McDonald and the WebProNews Video crew are in New York for the Search Engine Strategies Conference. Stay tuned all week for the latest developments in online marketing.

Delivering search results beyond the ten blue links of yore on Google includes content from other Google properties in universal search.

Although people sometimes forget this fact, there are search engines outside of Google.  At SES New York, two Microsoft managers walked an audience through ways to do well with Live Search.

(Coverage of the SES New York conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

The SES session "Getting Vertical Search Right" addressed where people search and where search is leading us.

SES New York is here again, and WebProNews is there to bring you reports and videos from the Big Apple. Enjoy our coverage this week.

Bill Tancer, General Manager, Global Research, Hitwise said 66 percent of searches are done though Google, followed by Yahoo with 21 percent, MSN 7 percent, Ask 4 percent and other 2 percent.

Suppose you’ve achieved undeniable search engine success – Google’s throwing as much traffic your way as the servers can handle.  A normal business still requires more than sightseers, and a session at SES New York concentrated on converting visitors into buyers.

At the SES New York Session "Igniting Viral Campaigns" Bill Hanekamp, CEO, The Well talked about what to do to start a viral campaign.

SES New York is here again, and WebProNews is there to bring you reports and videos from the Big Apple. Enjoy our coverage this week.

Hanekamp said to give something to people that they can talk about. Build a microsite with content that entertains, is relevant, timely and exclusive. Get people to engage and get them involved.

Some marketers swear by what a well-made Wikipedia entry can do for one’s online presence. But the perils are many and the punishments are swift for those who try to game the online encyclopedia for personal gain.

SES New York reached out to attendees in one session where moderator Chris Sherman enabled the conversation on social search.

Danny Sullivan keyed the Robots.txt Summit session during SES New York, where representatives from major search engines discussed the future of the humble file used to manage crawler behavior.

Picture a technology beyond sight and sound. Your ad has been submitted to a black box of unspeakable power. It’s left Creative…and entered…The Conversion Zone. But did it spend some time becoming a compelling ad first?