Quantcast
 
Search Analytics Ideas From SES

Search Analytics Ideas From SES

By Doug Caverly March 24, 2010 | 2 Comments

For all sorts of reasons (more on that in a minute), Avinash Kaushik is an authority on search analytics.  He’s also a likable and entertaining speaker.  SES New York attendees were in for a treat, then, as Kaushik delivered a keynote address titled "Be Awesome: Ideas for Approaching Search Analytics Differently."

Search Goodness In Bite-sized Chunks
· 4 Comments

There’s a ton of information pouring out of the Search Engine Strategies Conference in New York City, but we’ve done our best to bring you the best of it so far, via text and via video. Below is a representation of all of that knowledge, boiled down until each little bit fits into its own little nutshell. Or, since it’s Holy Week for some, just call them SES Easter Eggs, with lots of gooey SES goodness inside, once you click the link.

SES NY: SEM Blitz On Small Business
· 1 Comment

You have to spend money to make money, but sometimes the best way to market a business means spending common sense.

SES New York: Calacanis Pitches Mahalo Social
· 1 Comment

Mahalo CEO Jason Calacanis, after stirring up some controversy at his last SES keynote address, was invited to speak again at the SES Conference in New York, and his tone regarding SEO was a bit softer.

SES New York is here again, and WebProNews is there to bring you reports and videos from the Big Apple. Enjoy our coverage this week.

SES New York: Successful Tactics for Social Media Optimization
· 1 Comment

At the SES New York session "Successful Tactics for Social Media Optimization" Liana Evans, Director of Internet Marketing, KeyRelevance spoke about video sharing and reviewing sites.

SES New York is here again, and WebProNews is there to bring you reports and videos from the Big Apple. Enjoy our coverage this week.

SES NY: What’s A Widget?
· 3 Comments

Little desktop gadgets that reside inside a computer monitor deliver extra information to the viewers who opt to make them part of the daily browsing experience.

SES New York: Design And Search Engines

Ever look at different doctors’ bookshelves?  There are usually at least two or three books in common, regardless of the professionals’ fields or age.  This happens because the basics are important, and a session at SES New York returned to the basics of site design.

SES New York: Will Google Sell Itself Out?
· 5 Comments

John Battelle, who literally wrote the book on Search, believes Google’s apparent media-company aspirations will one day come in conflict with its purist algorithmic history.

Mike McDonald and the WebProNews Video crew are in New York for the Search Engine Strategies Conference. Stay tuned all week for the latest developments in online marketing.

 

Destination Google, Thanks To Universal Search

Delivering search results beyond the ten blue links of yore on Google includes content from other Google properties in universal search.

SES New York: Live Search “Tips And Tricks”
· 2

Although people sometimes forget this fact, there are search engines outside of Google.  At SES New York, two Microsoft managers walked an audience through ways to do well with Live Search.

(Coverage of the SES New York conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

SES New York: Getting Vertical Search Right

The SES session "Getting Vertical Search Right" addressed where people search and where search is leading us.

SES New York is here again, and WebProNews is there to bring you reports and videos from the Big Apple. Enjoy our coverage this week.

Bill Tancer, General Manager, Global Research, Hitwise said 66 percent of searches are done though Google, followed by Yahoo with 21 percent, MSN 7 percent, Ask 4 percent and other 2 percent.

SES New York: Convincing Visitors To Buy

Suppose you’ve achieved undeniable search engine success – Google’s throwing as much traffic your way as the servers can handle.  A normal business still requires more than sightseers, and a session at SES New York concentrated on converting visitors into buyers.

SES New York: Igniting Viral Campaigns

At the SES New York Session "Igniting Viral Campaigns" Bill Hanekamp, CEO, The Well talked about what to do to start a viral campaign.

SES New York is here again, and WebProNews is there to bring you reports and videos from the Big Apple. Enjoy our coverage this week.

Hanekamp said to give something to people that they can talk about. Build a microsite with content that entertains, is relevant, timely and exclusive. Get people to engage and get them involved.

SES New York Conference Events

 

 

 

 

Sky Clouds

SES: Watch Your Wikipedia Steps
· 1

Some marketers swear by what a well-made Wikipedia entry can do for one’s online presence. But the perils are many and the punishments are swift for those who try to game the online encyclopedia for personal gain.

SES: Humans? That’s HOT

SES New York reached out to attendees in one session where moderator Chris Sherman enabled the conversation on social search.

SES: I, Robots.txt

Danny Sullivan keyed the Robots.txt Summit session during SES New York, where representatives from major search engines discussed the future of the humble file used to manage crawler behavior.