The evening keynote at SES Chicago by the person most readily identified with the conference series, Danny Sullivan, looked at the future of search. WebProNews' Chris Richardson frantically typed notes while a balky laptop battery ticked down to zero.
The rise of the social network has e-business professionals batting ideas back and forth about how to properly utilize them to draw attention to a service or product. One of the areas explored is social search - where's it headed, what needs to be improved and what people are doing about it.
Millions of people carry cellphones, and many of those devices can surf the Internet. Search engine companies have recognized their potential and are targeting mobile services both to consumers and advertisers. Our Chris Richardson tapped out some notes on his cellphone while speakers at SES Chicago discussed the topic of mobile search optimization.
During an early session at SES Chicago 2006, the speakers on the topic of video optimization all made a similar suggestion - keep that meta data identifiable so your video will be too. Chris Richardson of WebProNews was on hand to pick up the details.
To get one's videos indexed correctly by the search engines dedicated to that content, it's the spoken word rather than the pretty pictures that matter most. Mike McDonald listened in on the expert panel at SES Chicago discussing the process.
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