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SES Chicago Articles

Microsoft’s adCenter Desktop To Exit Beta
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Microsoft’s adCenter Desktop, currently in beta testing, is about to go public, said Jeremy Lamothe, Search Account Manager for Microsoft Advertiser and Publisher Solutions at the Search Engine Strategies Conference in Chicago.

(Coverage of SES Chicago continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

SEO Tools To Get Things Done
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In the session "SEO Tools" the panel discussed a variety of tools that can be used for site optimization.

(Coverage of SES Chicago continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Bob Briski, Software Marketing Consultant, Raybeam, recommended the following tools:

Yahoo! Pipes

Google Analytics

Yahoo Site Explorer

SEM Tips For Small Businesses
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In the "SEM Small Business Blitz" session the speakers focused on how to use social media in an affordable and practical way.

 (Coverage of SES Chicago continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Jennifer Evans Laycock, Editor-in-Chief, Search Engine Guide, offered advice on social media marketing.

An Internet Virus Can Start Anywhere
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SES: An Internet Virus Can Start Anywhere

Integrating Search into the Offline World

The State of Integration session at Search Engine Strategies Chicago promised to be an interesting one. Speakers included executives from iProspect, Resolution Media, Constant Contact, and TMP Directional Marketing.

Coverage of SES Chicago continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.

Experts Discuss The Future Of Semantic Search

It’s not the key to flying cars, and perhaps we also can’t count on it to provide clean energy or miracle cures.  The development of semantic search is of huge importance to search companies, advertisers, and the average user, however, so a session of the same name addressed the question of "Semantic Search: How Will it Change Our Lives?"

Measuring Success In A 2.0 World
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At the SES Chicago session "Measuring Success in a 2.0 World" the panel discussed different strategies to use to track success.

(Coverage of SES Chicago continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Matthew Bailey, President, SiteLogic, said information + context = knowledge. Bailey said to "add context to the data."

SES Round-up
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

SES – Godin on Marketers

If you thought you had Marketing 101 down pat, it’s time to think again.

SES – Automated PPC Bid Management
PPC bid management tools like those from Atlas and Omniture allow automated control over the bidding process that promises better ROI and increasing competitive advantage.

But managing the automation tools requires an understanding of how these tools work their underlying algorithms and how best to set them and monitor them to achieve desired results. The session will include panelists who are real users of the tools and not representatives of the tool vendors.

Moderator: Kevin Heisler, Executive Editor, Search Engine Watch

SES – PayPerCall and You
Whatever happened to Pay Per Call? It wasn’t too long ago the other "PPC" was being heralded as the next greatest thing in search.

SES – Your Marketing Program in Context
Web marketers are presented with many options for search engine marketing – the blue chip keyword buys from Google, Yahoo! and MSN, strategic organic SEO strategies and the long tail strategy of expanding keyword buys beyond common favorites.

SES – PPC on Influential Blogs
While most marketers are familiar with Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, there are a number of new PPC advertising alternatives on influential blogs and social networking sites.

This session will introduce you to some of the more innovative ways to run conversation-level ad targeting on influential and behaviorally and contextually targeted sites.

Moderator: Greg Jarboe, President and Co-Founder, SEO-PR

SES – Maximum Retail Conversion
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Some sites are all about direct sales. Search is arguably the most influential and accountable form of online marketing and we’ve assembled a list of experts who will show you the way. This session will focus on direct conversion behavior and turning visitors into customers and cash. Go Maximum or go home.

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

SES – Big Site, Big Search
How do you cope with doing search engine optimization for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands.

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch.

SES – Actionable Social Media
Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.

Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink

SES Chicago: Finding Balance In SEO
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Crafting a site involves people with different focuses and skill sets. Allowing them to run free instead of working together is a recipe for disaster.

SES Chicago: The I-word, Discussed

If you want to build up investment interest in your SEO/SEM firm, you have to make your company compelling enough to separate capital from capitalists.

SES – Ignite Viral Campaigns
Igniting Viral Campaigns: In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers. This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to standout and be talked about.

Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network

SES Chicago: Usability & SEO
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At the SES session Usability & SEO: Two Wins For The Price of One the speakers focused on building both user friendly sites and search engine friendly sites.

SES Chicago returns, and WebProNews is on hand to bring you reports and videos from the Windy City.  Enjoy our coverage this week.

SES Chicago: Tips From YellowPages.com

Everything can come together in Yellow Pages listings – these are what get some people to make purchases.  So this puts the Yellow Pages in a rather unique position, and Charles Stubbs, the CEO of YellowPages.com, discussed what he’s learned in the industry at SES Chicago.

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