The goal of the SES Awards is to inspire innovation and new ideas. The awards ceremony is scheduled for Wednesday, August 20, 2008, at the San Jose Conference Center.

The winners will be selected based on innovation in methodology and execution, achieving success goals, excellence in tactical execution, and overall approach and category relevance. Winners will be recognized at the event, in the SES Magazine and on SearchEngineWatch.com.

"The new Search Engine Strategy Awards offer an excellent opportunity to recognize the best among our peers and to continually raise the bar on accomplishments in this challenging, ever-changing marketing practice," said Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com.

Awards will be given in the following 15 categories:
 

Best Search Engine Ad Platform

Search Engine with the Most Relevant Search Results

Most Innovative New Search Engine

Technology Platform Search Marketers Can’t Live Without

Best SEM Technology Platform for SMBs

Most Innovative Use of Search Engine Optimization

Most Innovative Paid Search Campaign

Best Social Media Marketing Campaign

Best Business-to-Business Search Marketing Campaign

Best Multi-National Search Marketing Campaign

Best Use of Local Search

Best Integration of Search and Other Media

Most Effective Use of Web Analytics

Best Web Analytics Platform

Most Advertiser-Friendly Search Engine

Editor’s Choice