Most sites could benefit from a little nip and tuck, and when that can increase their search engine visibility from nil to above-the-fold in the SERPs, the impact on a site can be dramatic.
Both Google and Yahoo plan to place more emphasis on quality scores when ranking sites, and that topic quickly dominated the Search Algorithm Research session at SES 2006.
The best thing about search engines is how they make it easy to find relevant content out of millions of web sites; that may be the worst thing about them too.
Site publishers worry about being penalized for having duplicate content; the panel at SES 2006 in San Jose took on that topic in a session today.
The potential for click fraud to drain an advertiser's budget requires those entrepreneurs to audit their paid search ads and be aware of the impact click fraud can have.
Speakers at the Searchonomics: Serious & Fun Stats panel on day one of the Search Engine Strategies conference in San Jose covered ad spends, prom dresses, and the eternal surprise in retailers' minds.
This session focused on demographic targeting. It has become a serious issue for online advertisers who want to find higher quality customers online.
Members of Business Wire will have access to a selection of tools from Newsforce, as Business Wire reveals its SEO solution.
Search Engine Watch executive editor Chris Sherman hosted the session on social search, which covered the impact of human knowledge and activity on search engines.
When the Search Engine Strategies 2006 conference in San Jose gets under way next week, plenty of staffers from Ask.com will be on hand to give presentations.
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