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SES 2006 Articles

SES 2006: Pimp That Site!

Most sites could benefit from a little nip and tuck, and when that can increase their search engine visibility from nil to above-the-fold in the SERPs, the impact on a site can be dramatic.

SES 2006: Importance Of Quality Scores

Both Google and Yahoo plan to place more emphasis on quality scores when ranking sites, and that topic quickly dominated the Search Algorithm Research session at SES 2006.

SES 2006: Search Engines, Friend Or Foe

The best thing about search engines is how they make it easy to find relevant content out of millions of web sites; that may be the worst thing about them too.

SES 2006: A Case Of Duplicate Content

Site publishers worry about being penalized for having duplicate content; the panel at SES 2006 in San Jose took on that topic in a session today.

SES San Jose: Fiery Click Fraud Session

The potential for click fraud to drain an advertiser’s budget requires those entrepreneurs to audit their paid search ads and be aware of the impact click fraud can have.

SES 2006: Searchonomics

Speakers at the Searchonomics: Serious & Fun Stats panel on day one of the Search Engine Strategies conference in San Jose covered ad spends, prom dresses, and the eternal surprise in retailers’ minds.

SES 2006: Demographic Targeting

This session focused on demographic targeting. It has become a serious issue for online advertisers who want to find higher quality customers online.

Business Wire, Newsforce Partner On SEO

Members of Business Wire will have access to a selection of tools from Newsforce, as Business Wire reveals its SEO solution.

SES 2006: Social Search Overview

Search Engine Watch executive editor Chris Sherman hosted the session on social search, which covered the impact of human knowledge and activity on search engines.

Ask.com Gets Ready For SES 2006

When the Search Engine Strategies 2006 conference in San Jose gets under way next week, plenty of staffers from Ask.com will be on hand to give presentations.

SEMPO Sponsoring Three SES Events

The Search Engine Marketing Professional Organization will sponsor three major networking events at this month’s Search Engine Strategies conference in San Jose.

Matt Cutts Reins In Googlebot

Ahead of Search Engine Strategies 2006 conference in San Jose, Google’s best-known engineer suggested some basic approaches to making a visiting Googlebot behave when it drops by your website.