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SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring

SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring

By Chris Crum February 21, 2012

Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired. State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is …

Are You Getting Your Content in Front of News Seekers?
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Getting press coverage can mean a great deal for gaining traffic and overall exposure for your business. That said, there are also ways to take some initiative yourself in getting some exposure from news search.

The Next Big Thing in Social Media – Using Your Brain
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What’s the next big thing in social media? Is it Google Buzz? Is it Chat Roulette? Is it Foursquare? Is it Gowalla? Is it something you won’t hear about until tomorrow, next week, or next year? While it is certainly a good idea to be aware of trends, it’s also important for businesses not to get to fixated on them, and go rushing into things that may or may not make sense for them.

Shiny Object Syndrome

Could Forums Be More Valuable to Your Brand Than Facebook/Twitter?
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Social media marketing is largely about engaging with your audience, and a big part of that is knowing where your audience is. A lot of brands may find that their audience is easiest to reach through forums, which are kind of the old school social networks.

Do you use forums to engage with your audience? Tell us about it.

Tips For Conference Attendees

Every year in March I make my annual trek to Austin to be part of the South By Southwest Interactive show, one of the biggest gatherings of people working in all aspects of the web in the world. For those who have been, they might describe the event as a simultaneous assault of information, networking and back to back parties. It has become the Everest of social media events, and in my fourth year of attending I realized that there are techniques for surviving a large event that I have been using and adding to each year.

Usability Counts for Content Too
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In a recent article, we talked about the importance of usability of both the search engines and your site, with regards to the path to conversions. If you create content, you would do well to consider similar lessons in how you craft that.

SEMPO Talks State of Search Engine Marketing
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The Search Engine Marketing Professional Organization (SEMPO) has shared the results of its annual State of Search Marketing Report. WebProNews talked about the findings with SEMPO’s outgoing president Sara Holoubek at the Search Engine Strategies conference in New York (more exclusive interviews from the conference can be viewed here).

Bing Launches Search Updates, Foursquare App for Maps
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Microsoft announced some new updates to Bing today at SES NY, where WebProNews covered the event live (during which a representative for Bing also let me know that live.webpronews.com would be a good place to check it out).

Will Bing’s updates affect your search strategy? Discuss here.

Search Analytics Ideas From SES
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For all sorts of reasons (more on that in a minute), Avinash Kaushik is an authority on search analytics.  He’s also a likable and entertaining speaker.  SES New York attendees were in for a treat, then, as Kaushik delivered a keynote address titled "Be Awesome: Ideas for Approaching Search Analytics Differently."

The Transformation Of Search Marketing
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It’s no secret that marketing tactics must change over time – just imagine how far a modern newspaper would get paying boys to shout "extra" on city streets – and the search marketing industry may be changing right now.  Experts discussed how, along with how marketers should react, in an SES New York session titled Search Marketing: Analyze This.

Google Tries to Carve Out its Place in Mobile

Arguably the biggest news in the tech industry so far this year, has been Google’s launch of the Nexus One smartphone. The company rocked the mobile space when it announced that it would be selling the device on its own without the need of a carrier contract (although such contracts are available).

What’s Better: PPC or SEO?
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At SES Chicago, there was an interesting session in which a group of search marketing professionals debated the issue of which is better between PPC and SEO. Participants included Dave Naylor, Chirstine Churchill, Michael Gray, and Karen Weber, and Rand Fishkin.

Optimizing for Mixed Media Search Results

As Google’s search engine competitors often bring up, searchers want more than just "ten blue links" these days. Of course it has been quite a while now since search results from any of the big three were only ten blue links for most searches. We are well into the era of blended search.

Can SEO Help Save the Publishing Industry?
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At the Search Engine Strategies conference in San Jose, WebProNews attended the session on how SEO can help save the publishing industry, a quite interesting topic, considering the controversy the industry has been experiencing of late. Do you think SEO can help publishers save their businesses? Share your thoughts here.

7 Steps for Creating a Web Analytics Culture
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You may recall Feras Alhlou, who chatted with WebProNews earlier this year after contributing a guest post to Google’s Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week.

Rank in Image Searches and Get Valuable, Untapped Traffic
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One aspect of search that doesn’t get discussed often enough is image search. It’s such a huge part of search and the daily habits of web surfers all over the world, it’s amazing how little attention is actually paid to it when it comes to marketing and optimization. Have tips for optimizing for image search? Share them here.

Social is Only Going to Become More Important to Search
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Are you ready for the future of search marketing? It’s going to creep up on you if you are not. In fact, it’s already creeping. How long have you spent worrying about keywords? Is that all you worry about? Hopefully not, because there’s a lot more to successful online marketing than that, even search marketing.