WebProNews

SES NY: Good Public Relations Can Influence Search Rank

I spoke today at a session at Search Engine Strategies in New York City. Even though we were the second-to-last session on the last day of the show our session was very well attended.  

SES New York: Satisfying Usability And SEO

Satisfying both human users and search engines' standards is time-consuming and not exactly simple.  The good news, though, is that these two tasks shouldn't always tug you in opposite directions.

SES NY: Starting Up In-House Search Marketing

SES NY: Do's And Dont's Of Media And Blogger Relations

SES New York: Design And Search Engines

Ever look at different doctors' bookshelves?  There are usually at least two or three books in common, regardless of the professionals' fields or age.  This happens because the basics are important, and a session at SES New York returned to the basics of site design.

SES New York: Live Search "Tips And Tricks"

Although people sometimes forget this fact, there are search engines outside of Google.  At SES New York, two Microsoft managers walked an audience through ways to do well with Live Search.(Coverage of the SES New York conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

SES New York: Convincing Visitors To Buy

Suppose you've achieved undeniable search engine success - Google's throwing as much traffic your way as the servers can handle.  A normal business still requires more than sightseers, and a session at SES New York concentrated on converting visitors into buyers.

SEM Conferences You Should Be Attending

SEMpdx Searchfest Ok, this one has come and gone but I wanted to provide a short debrief. I have to say that I had a fantastic time. Searchfest marked my one-year anniversary speaking at conferences. They opened the door for me at Searchfest 2007 and were kind enough to invite me back this year. Boy, am I glad they did.

SES New York Kicks Off

Search Marketing Trends in 2008

Last week I was able to catch up with Jeffrey Pruitt, EVP, Corporate Partnerships at iCrossing, to discuss his thoughts on search marketing trends and paradigm shifts in 2008. We also discussed some useful sessions people should check out while attending Search Engine Strategies in New York. Here's how our conversation went: