WebProNews

Yahoo's Handling of Authority

Does it make sense for MySpace profile pages to rank on the first page for one of the 10 most competitive terms on the web?

Delicious Results from Yahoo

I’m a recent convert to the benefits of social bookmarking site del.icio.us.Sure, as an internet marketer I’ve always had a del.icio.us account, but that was only to be used when trying to promote web content. Mid-way through 2007, I actually started using del.icio.us the way it’s supposed to be used, and I love it!

Trust and Authority in Google's Algorithm

If you’ve ever been to search engine conference and attended a site review session chances are you’ve heard panelists mention duplicate content penalties and filters. For “normal” people these problems are real, however with Google a double standard exists for trusted authority websites.   Case and point the SERP for [Green Real Estate] screen shot below:

Google SERP Changes Result in Traffic Spikes

A huge number of webmasters are reporting a significant increase in traffic. Some even report the hike to be as big as double. All the masters who have been positively affected by the change are delighted. This hike seems to follow a decrease in traffic by half around 20th December 2007. In order to get the correct count some Webmasters have used the site: operator.

Google Looking to Recognize Text in Images

Information Week has reported that in June of 07 Google filed a patent application, which has just become available, outlining a “method of optical character recognition in digital images.” The application seems to cover both static images as well as video. The ability to do this could radically change a number of existing Google services as well as again change the way the Internet marketing world interacts with images and video.

Search Insider Summit - Dominate the Universal SERPs

Do we need to change our entire campaigns to capitalize on universal search? Find out what you can do to better dominate the universal SERPs and grab searchers’ attention.

Google To Limit Subdomains In SERPs

Subdomains may no longer result in several individual listings on Google's search engine results pages (SERPs). Word from Matt Cutts at PubCon Las Vegas says that soon subdomains will be treated like folders, limiting results to 2 URLs per domain.

Controlling Your (Expanding) Google Sitelinks

Google’s announcing some big changes with their Sitelinks feature.

Links Range from Good to Bad to Ugly

As a site owner, it’s important to devote what link building time you have to creating connections that count – really count – as far as search engine spiders are concerned. In fact, there’s a range of site link types – links diversity. Some are more valuable than others. Spend your time and resources building the highest quality links and you’ll quickly see the value of these efforts. Hosted Content

Google Search Results: Your SERPs At Risk

Third parties could hack someone's place in Google's SERPs right out of the index with some malicious proxy work.