All Posts Tagged Tag: ‘SERPs’

Google Tests Feature That Could Keep Even More Traffic From Sites

Google is apparently testing a feature that could lead to even less clicks from users to third-party websites. Is Google going too far with its on-site content? Should it be sending more traffic to publishers? Let us know what you think. As you’re no doubt aware, Google provides quick answer results for numerous queries. These attempt to give you the …

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Google Adds Call To Action Links To Quick Answer Results

Google is showing users “Show me how” links for some of its quick answer results. Unfortunately, so far, the only examples we’ve seen point you to Google’s own content. Search Engine Roundtable points to an example shared by Tommy Sands on Google+, which is for the query “adwords negative keywords”. Search for that, and you’ll likely get a four-step quick …

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A Lot Of First-Page Google Results Are Using HTTPS

Two months ago, Google announced that HTTPS is now a ranking signal used in its algorithm. The company had been pushing the use of HTTPS (HTTP over TLS/Transport Layer Security) for quite some time, and called for “HTTPS everywhere” at Google I/O earlier in the summer. This week at SMX East Google indicated that 30% of first-page search results have …

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New Google Feature Could Keep Traffic From Websites

Google introduced a new feature for search results pages this week, which displays so-called facts in the snippets of specific results. It’s yet another way of Google displaying information on a page that could mean the user doesn’t have to bother clicking through to a third-party website. What do you think of this feature? Good or bad for users? For …

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Google Introduces Structured Snippets

Google announced the launch of “structured snippets,” a new feature that puts “facts” in the snippets of web results. As with Google’s Knowledge Graph, these facts may or may not be accurate. Here’s what they look like: The company says, “The WebTables research team has been working to extract and understand tabular data on the Web with the intent to …

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Google Calls Out Sites In Mobile Results For ‘Faulty Redirects’

Google is calling out webistes with “faulty redirects” in mobile search results to save users from having to deal with the “common annoyance” of tapping a search result only to be redirected to a site’s mobile homepage. This occurs when a site isn’t properly set up to handle requests from smartphones. As Google notes, it happens so frequently there are …

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Google Uses DMOZ Description For Its Own Sites

Last year, Google started including a feature on search results, which let you click a link and get a little pop-up card with a description about the site. The idea is that you can get a basic idea of what the site you’re about to click on is all about before you actually visit it. Google doesn’t offer this feature …

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Are You Buying The Answers Google Is Selling You?

Google is once again displaying some questionable content in its Knowledge Graph-style results, and displaying it as the answer to your question. Have you personally come across questionable content in the Knowledge Graph? Let us know in the comments. “We try to take parked domains out of our results…” That’s a quote from Matt Cutts in Google’s latest Webmaster Help …

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Users Search For Specific Brands, Have To Scroll Past Competing Services From Google

Website owners often complain that Google is pushing organic results down the search results pages by putting its own services at the top. Google’s response is something like, “You’re the corkscrew, and we’re the Swiss Army Knife.” One of our readers, by the way, had this to say in response, “Got it backwards google… knowledge graph is totally the corkscrew… …

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Google: We Use Author Rank In ‘Some Ways’

Last summer, Google launched “in-depth articles,” a section in the search results of some queries that highlights longer pieces related to the searched-for topic. Google’s Matt Cutts said this week (via Search Engine Roundtable) that “author rank” comes into play in Google’s search results in “some ways” including the in-depth articles section (we have to wonder what the others are). …

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Google’s ‘Promise-Breaking’ Banner Ads On Search Results Aren’t Happening

Last fall, Google was spotted testing a big banner-style ad in search results. As we know, any of these tests can quickly become real features at any time, but it looks like Google has killed this one. The “banner” appeared on certain branded search results, such as this page for Southwest Airlines: Google testing sponsored cover photos in SERPs cc: …

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Google Redesigns Search Results On Desktop

Google has been “experimenting” with a new design for its search results pages, which gets rid of the underline on links, increases the font size, and gets rid of the colored boxes around ads in favor of a more organic look (don’t worry, they’re still labeled). Google regularly does these “experiments” and tests, and many of them never see the …

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