All Posts Tagged Tag: ‘SERP’
Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars.
According to Search Engine Roundtable Yahoo! has incorporated some minor changes in the advertisement layout of its SERPs (Search Engine Result Pages) and has also reduced the number of advertisements shown in the SERPs. They have now relocated the position of the display URL under the description. The advertisement layout now also contains only three advertisements, instead of four as in the previous layout.
Google had posted ‘recommendations on how to take advantage of universal search‘ last year, in an effort to let the webmasters receive more relevant search traffic. In spite of this previous post, at the SMX West conference last month ‘universal’ and ‘personalized’ search remained the core of the conference topics.
A surprising number of people, and indeed some surprising people, are now using Twitter to give status reports on what is happening in their corner of the universe. The strict imposition of no more than 140 characters and spaces seems to concentrate the mind most effectively. Tweats are of course produced by human writers. Twitter can certainly be rated a success.
Everybody stay calm. Go on with your usual SEO business. What looked like a President’s Day weekend Google algorithm update was most like a tiny ripple in cyberspace.
A handful of bloggers were asking "did you see that?" referring to a sudden, and brief, fluctuation in keyword positioning in the Google search results. SEObook’s Aaron Wall begins the discussion:
Earlier we reported that presence was an essential part of the online shopping process. It’s not so much about the clicks as it is about branding. Our man about San Jose, Doug Caverly, continues this theme, reporting from the Search Behavior track at the Search Engine Strategies Conference. Further eye-tracking studies shows that position is everything.
Google appears to be in a major retooling effort of their results pages. Just a day after the buzz leapt from search blog to search blog about Google putting 3 sponsored links at the top instead of two, Media Post’s Shankar Gupta tells us that may just be the tip of the iceberg.
Every so often, a search engine has to refresh the contents of their index by performing any number of result-related updates. It’s usually pretty easy to find when search updates are going on, especially when it affects the big 3. All you have to do is monitor any of the popular SEO/SEM forums.