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Problem With Google’s “Search in Search” Function

We recently reported on Google’s new search in search functionality where Google offers users the ability to search a site within its SERPs (search engine results page).

Search in search is aimed at helping searchers get to their desired information more directly from Google’s results. The concept sounds great in theory, with searchers being able to filter through a site’s content direct from the results page.

Well it’s great until it presents competitor sponsored listings when displaying the internal search results from a particular site.