All Posts Tagged Tag: ‘SEO’

Google Penguin Turns 3, Still Frustrates Webmasters

The Google Penguin Update is now three years old (hat tip to Barry Schwartz for keeping tabs on the “holiday”). The update has been the bane of many SEOs’ and webmasters’ existence for all this time, and things really haven’t gotten a whole lot better for some of them, despite promises from Google. The reason the update exists – to …

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Google “Believes” The Doorway Page Algorithm Update Has Rolled Out

Last month, Google announced that it’s cracking down on doorway pages with a new ranking adjustment. At the time, the company said this would launch soon, but didn’t give an exact time frame. It appears that now, the update has already been rolled out. SEOs and webmasters have apparently been largely unable to tell if the the update ever launched, …

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Using Flash Can Really Cost You In Google Now

Google advising websites to use HTML5 instead of Flash for multimedia is nothing new. What is new is that it can directly cost you search rankings now. As you’ve probably hears by now, Google announced a new ranking signal based on websites’ mobile-friendliness. This went into effect beginning earlier this week, though it may take a week or to to …

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Google Looks To Ease Frustrations As Mobile-Friendly Signal Rolls Out

Google posted a pair of blog posts about its new mobile-friendly update which has the webmaster world and businesses around the web on their toes. As you probably know, “Mobilegeddon,” or the new ranking signal began to roll out today. Google has said that it might take weeks for it to be completely rolled out. In the meantime, Google is …

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Businesses Brace For Major Google Update

About two months ago, Google announced two mobile-related algorithm changes. While it was somewhat surprising that Google announced them so clearly, the actual changes were not all that surprising. The first one was based on app indexing, which Google has been getting off the ground for the past year or so. It was already in effect the time of the …

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Google Does More With Recently Added Ranking Signal

Google announced on Thursday that it has indexed 30 billion links within apps, and that it will now show Android users apps in search results even if the user hasn’t already installed them. This is the latest move by the search engine to further integrate the app ecosystem into search and improve mobile results. Are you taking advantage of Google’s …

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Survey Looks At Sites’ Readiness For Google’s Mobile-Friendly Signal

Google is about to launch its previously announced mobile-friendly ranking signal on April 21. gShift has released some new survey findings about industry sentiment and readiness for the update. It finds that digital marketers have mixed views on whether or not it will impact their business. They surveyed 275 digital marketers across the retail, travel, and automotive industries. It’s a …

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Google’s ‘Transparency’ Under Fire Again

Google’s transparency is being called into question again in light of mixed messages it’s been sending webmasters about its two most famous algorithm updates – Panda and Penguin – both of which can have a devastating impact on businesses unfortunate enough to be hit by them. Are you content with Google’s level of transparency about its search updates? Let us …

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Bing Wants Your Site To Be Mobile-Friendly Too

Let’s be honest, if you weren’t planning on making your site mobile-friendly for Google, you probably aren’t going to for Bing, but if you do make your site mobile-friendly, which is obviously good for users in addition to search engines, you might find that you do get some better rankings in Bing as an added bonus. You should also find …

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Google Panda Update MIA For About Six Months

What happened to the Google Panda update? It seems to have gone missing for about six months after Google last officially confirmed a refresh in September. Those keeping track indicate that it hasn’t been updated or refreshed at all since October (the company had said it would be a slow rollout in the first place). “Based on user (and webmaster!) …

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Google Says More About Mobile-Friendly Ranking Signal

About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid potentially devastating effects in search results. This is a major update considering that people are only searching Google more frequently from their mobile devices. Google algorithm changes have ruined businesses in …

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Things To Avoid For Google’s Mobile-Friendly Update

Last month, Google announced a pair of new mobile-related ranking signals for its search algorithm. One is mobile-friendliness and the other is for content from apps that users have installed on their phones. You can learn more about taking advantage of the latter here. Are you looking forward to the mobile-friendly update? Is your site ready to go? Let us …

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