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Matt Cutts Discusses The Google Algorithm Matt Cutts Discusses The Google Algorithm
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Google has released a new Webmaster Help video in which head of webspam Matt Cutts discusses the Google algorithm and how it ranks results on a page. More specifically, he responds to the following submitted question: Does Google use the …

Google Tweaks Guidance On Link Schemes Google Tweaks Guidance On Link Schemes
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Google has made a subtle, but noteworthy change to its help center article on link schemes, which is part of its quality guidelines dissuading webmasters from engaging in spammy SEO tactics. Google put out a video last summer about adding …

Google Webmaster Tools ‘Search Queries’ Feature Gets Some New Tweaks Google Webmaster Tools ‘Search Queries’ Feature Gets Some New Tweaks
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Google has announced a couple of changes to the Search Queries feature in Webmaster Tools, improving stats for mobile sites and getting rid of rounding. For webmasters who manage mobile sites on separate URLs from the desktop versions (like m.example.com), …

Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift Google Accused Of ‘Double Standard’ Over Rap Genius Penalty Lift
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Google is being accused of employing a double standard for its handling of web spam and enabling one penalized site to recover speedily from a manual action. While the search giant has certainly been accused of double standards by angry …

Cutts On What You Might Not Have Noticed About Google’s ‘How Search Works’ Site Cutts On What You Might Not Have Noticed About Google’s ‘How Search Works’ Site
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Google has put out a new Webmaster Help video featuring Matt Cutts talking about some things “you might not have noticed” about the company’s How Search Works site. Google launched this site a little less than a year ago. It’s …

Rap Genius Climbs Out Of Google Penalty Box Rap Genius Climbs Out Of Google Penalty Box
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As you may have heard, lyrics site Rap Genius was hit with a big Google penalty around Christmas time for unnatural linking practices. The site was telling people they could be a “blog affiliate” and get “MASSIVE traffic” when they …

Rand Fishkin On The Best And Worst Parts Of Being Moz CEO Rand Fishkin On The Best And Worst Parts Of Being Moz CEO
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Last month, we learned that Moz (formerly SEOmoz) CEO Rand Fishkin is stepping down from the role. He revealed that he would be handing the reins over to President and COO Sarah Bird, while taking on less of a people …

Google Has A Lot To Say About Duplicate Content These Days Google Has A Lot To Say About Duplicate Content These Days
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Duplicate content has been an issue in search engine optimization for many years now, yet there is still a lot of confusion around what you can and can’t do with it, in terms of staying on Google’s good side. In …

Google Says It’s Now Working To ‘Promote Good Guys’ Google Says It’s Now Working To ‘Promote Good Guys’
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Google’s Matt Cutts says Google is “now doing work on how to promote good guys.” More specifically, Google is working on changes to its algorithm that will make it better at promoting content from people who it considers authoritative on …

Google: Your Various ccTLDs Will Probably Be Fine From The Same IP Address Google: Your Various ccTLDs Will Probably Be Fine From The Same IP Address

Ever wondered if Google would mind if you had multiple ccTLD sites hosted from a single IP address? If you’re afraid they might not take kindly to that, you’re in for some good news. It’s not really that big a …

Webmasters Think Google Has Eased Up On EMD Sites Webmasters Think Google Has Eased Up On EMD Sites
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Back in 2012, Google launched the EMD update, which the company described as a small update, affecting 0.6% of English-US queries to a noticeable degree. It was designed to demote low quality exact match domain sites. We don’t really hear …

Google Improves URL Removal Tool Google Improves URL Removal Tool

Google has launched an improved version of its URL removal tool in Webmaster Tools, aimed at making it easier to request updates based on changes to other people’s sites. Google suggests that you could use the tool if a page …

The Latest From Google On Guest Blogging The Latest From Google On Guest Blogging
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The subject of guest blogging has been coming up more and more lately in Google’s messaging to webmasters. Long story short, just don’t abuse it. Matt Cutts talked about it in response to a submitted question in a recent Webmaster …

Google Goes After Yet Another Link Network Google Goes After Yet Another Link Network
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Earlier this month, Google revealed that it would be cracking down on more link networks, following a larger trend that has been taking place throughout the year. Google’s Matt Cutts hinted on Twitter that Google was taking action on the …

Google Webmaster Tools Now Shows Structured Data Errors Google Webmaster Tools Now Shows Structured Data Errors

Google announced today that it has launched a new error reporting feature for the Structured Data Dashboard in Webmaster Tools. The company began testing this earlier this year, and has used feedback from webmasters to fine-tune the feature. Users can …

Google Gives You A Checklist For Making Sure Your Mobile Site Is Up To Snuff Google Gives You A Checklist For Making Sure Your Mobile Site Is Up To Snuff
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Google has put out a checklist for improving mobile websites. The search engine recently made several ranking changes for sites not configured for smartphone users, so you may want to pay attention. The list is broken down into three main …

Google Gives Advice On Speedier Penalty Recovery Google Gives Advice On Speedier Penalty Recovery
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Google has shared some advice in a new Webmaster Help video about recovering from Google penalties that you have incurred as the result of a time period of spammy links. Now, as we’ve seen, sometimes this happens to a company …

Google Toolbar PageRank Lives (For Now) Google Toolbar PageRank Lives (For Now)
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Just when you thought you were out, they’ve pulled you back in. Google has updated its data for Toolbar PageRank, after giving indication that it likely wouldn’t happen before the end of the year, if at all. Many of us …

Google Takes Action On More Link Networks Google Takes Action On More Link Networks
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Google has been cracking down on link networks, penalizing the networks and the sites that take advantage of them to artificially inflate their link profiles, all year. Google’s Matt Cutts hinted on Twitter that the search engine has taken action …

Matt Cutts Talks Content Stitching In New Video Matt Cutts Talks Content Stitching In New Video
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Google has a new Webmaster Help video out about content that takes text from other sources. Specifically, Matt Cutts responds to this question: Hi Matt, can a site still do well in Google if I copy only a small portion …

Google Adds Smartphone Crawl Errors To Webmaster Tools (This Is Important Considering Recent Ranking Changes) Google Adds Smartphone Crawl Errors To Webmaster Tools (This Is Important Considering Recent Ranking Changes)
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Google announced that it has expanded the Crawl Errors feature in Webmaster Tools to help webmasters identify pages on their sites that show smartphone crawl errors. This is going to be of particular importance because Google recently made several ranking …