All Posts Tagged Tag: ‘SEO’

Google Announces JSON-LD Support For Reviews and Products Structured Data Markup

Google Announces JSON-LD Support For Reviews and Products Structured Data Markup

Google announced JSON-LD support for Reviews and Products structured data markup. Webmaster trends analyst John Mueller wrote in a Google+ post (via Search Engine Roundtable) that along with the launch of support for JSON-LD for Reviews and Products structured data markup, they’ve also “cleaned up” some of their application logic. “For example, requirements for explicit reviewed item and correct property …

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Google’s Search Leader Amit Singhal Is Moving On

Google’s Search Leader Amit Singhal Is Moving On

Matt Cutts, who to many webmasters and online marketers, was basically the face of Google Search for many years, stepped away in 2014. Now, Amit Singhal, who has led the company’s search efforts, is moving on. Singhal announced the news in a letter on Google+ today, saying that after fifteen years with the company, he wants to spend more time …

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Google Preps Series of Hangouts To Discuss AMP Ahead of Launch

Google Preps Series of Hangouts To Discuss AMP Ahead of Launch

Later this month, Google will begin sending search traffic to Accelerated Mobile Pages (AMP), and to get webmasters and publishers ready, they’ll be hosting a series of hangouts around various elements. “Accelerated Mobile Pages (AMP) is a global, industry-wide initiative, with publishers large and small all focused on the same goal: a better, faster mobile web,” Google says on the …

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Google Penguin Update Timeframe Now ‘This Quarter’

Google Penguin Update Timeframe Now ‘This Quarter’

The much anticipated Google Penguin update has been expected this month, but from the sound of it, that’s unlikely at this point. Google’s Gary Illyes mentioned on Twitter (via Search Engine Roundtable) that it is probably “weeks” off and that Google is aiming for this quarter. @mrjamiedodd I'll go with weeks. We're aiming for launching penguin this quarter, but we …

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Google Unveils New Site For Webmasters

Google Unveils New Site For Webmasters

Google announced the launch of a new website for webmasters. There, you’ll find access (and an introduction) to Search Console, Webmaster support/help center, learning resources like Webmaster Academy and guidelines, community links, the webmaster blog, an event calendar, etc. “We spent a lot of time making this site right for you,” says Google Senior Webmaster Relations Specialist Mary Chen. “We …

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Another Google Update Gets Webmasters’ Attention

Another Google Update Gets Webmasters’ Attention

Last week, a big update to Google’s core search algorithm dominated the SEO headlines (along with the fact that Google said that Panda is now baked into the core algorithm). The update rolled out the weekend prior, and it looks as though history has repeated itself. Now there are reports of another big core update from this past weekend with …

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More On Google Panda And The Core Update

More On Google Panda And The Core Update

This week saw a couple of major pieces of SEO news. One was the aftermath of a Google Core algorithm update, which rolled out about a week ago. The other is that the infamous Panda algorithm is now baked into that core algorithm. Have you noticed any significant Google changes since the update? Let us know in the comments. There …

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Google Core Update Winners And Losers Analyzed

Google Core Update Winners And Losers Analyzed

About a week ago, Google launched a big update to its core algorithm, catching the attention of many webmasters and SEOs. It was also revealed that Panda is now part of Google’s core algorithm, but consensus is that this particular update wasn’t Panda related. Searchmetrics, which often compiles lists of “winners” and “losers” from significant Google updates based on their …

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Moz Finds HTTPS URLs 25% of Page-One Google Results Across 10,000 Queries

Moz Finds HTTPS URLs 25% of Page-One Google Results Across 10,000 Queries

Google made HTTPS a ranking signal in its algorithm about a year and a half ago. According to Moz, HTTPS URLs make up about 25% of page-1 results in the MozCast 10K. The 10K refers to a set of 10,000 queries across 20 industry categories. Moz Marketing Scientist Dr. Pete Meyers tweeted (via Search Engine Roundtable): HTTPS: URLs are currently …

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An Important Change To Google’s Panda

An Important Change To Google’s Panda

The Google Panda Update has been around for five years and has dominated more headlines than probably any other Google algorithm change over that time. It was so big that it transcended industry press, making headlines from more mainstream media outlets. An important change has been made with Panda, and it affects how Google utilizes it from here on out. …

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Google Adds Local Business Editing To Knowledge Panel

Google Adds Local Business Editing To Knowledge Panel

Some businesses can now edit their Google business listings directly from the Knowledge Panel, without having to go to the Google My Business dashboard. Back in November from the State of Search conference, Search Engine Roundtable reported that Google had indicated this feature was on the horizon. Now local search guy Mike Blumenthal points to a Google+ post from Prya …

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Google Webmaster Guy Hasn’t Seen Penguin Yet

Google Webmaster Guy Hasn’t Seen Penguin Yet

For a significant part of last year, we heard that Google’s next Penguin update would likely happen before the end of the year. That didn’t happen. Last month, Google finally admitted it wasn’t going to. At the time, it sounded like it wasn’t quite ready yet, but was very close. It also sounded like it would likely happen THIS month. …

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Bing Talks 2016 Search Predictions, Looks At ’15 Trends

Bing Talks 2016 Search Predictions, Looks At ’15 Trends

Microsoft is talking up the importance of search to marketers looking for “smart brand connections”. In doing so, it shares a look at the top marketing buzzwords searched in the U.S. last year: David Pann, General Manager of Microsoft Search Advertising goes on to make seven search predictions for 2016. These boil down to: 1. Search marketing will harness the …

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Twitter Authority And Google Search

Twitter Authority And Google Search

Early last year, Google and Twitter formed a partnership giving Google full access to the Twitter firehose, meaning that it could once again provide real-time tweets in search results as it once had. Have you found this relationship to be a meaningful improvement to Google search thus far? Share your thoughts in the comments. The two companies shared a deal …

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Accelerated Mobile Page Errors Shown in Google Search Console

Accelerated Mobile Page Errors Shown in Google Search Console

Accelerated Mobile Pages will start sending search traffic from Google search results sometime in late February. This is likely to be one of the biggest changes to Google search in 2016, if not the biggest. Google is already showing AMP-related errors in Search Console for some users. Barry Schwartz at Search Engine Roundtable points to a tweet in which one …

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What Google Says About SEO in 2016

What Google Says About SEO in 2016

SEO is an ever-changing industry as search engines (Google in particular) evolve to some extent every single day. Google makes algorithm changes on a daily basis, and every now and then it makes major changes that cause massive shake-ups in search results as well as SEO strategies. What do you expect to change the most about optimizing for Google in …

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Study Looks At How Well Backlink Tools Work

Study Looks At How Well Backlink Tools Work

Stone Temple Consulting has been releasing a lot of great research in the SEO space throughout 2015. They’ve provided thoughtful analysis of Google’s use of Twitter in light of a deal between the two companies, Mobilegeddon, engagement on Google+, and Wikipedia’s Google performance. The latest, which should interest many businesses, looks at how well backlink tools perform. Do you find …

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Google Starts Indexing HTTPS Versions of URLs by Default

Google Starts Indexing HTTPS Versions of URLs by Default

Google announced the latest step in its “HTTPS everywhere” initiative in that it will now serve HTTPS versions of URLs by default in its search results. Google will start crawling HTTPS equivalents of HTTP pages, even when the HTTPS version isn’t linked to from any page. When both versions are available and have the same content, Google will choose the …

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Google Updates App Indexing Docs

Google Updates App Indexing Docs

App Indexing has become a very important thing to take into consideration and pay attention to when it comes to Google search on mobile devices and optimizing for that. This year, Google added it as a ranking signal and even expanded it as one since then. It also plays into other things such as the new Google Now on Tap …

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Google Penguin Update Probably Coming Next Month

Google Penguin Update Probably Coming Next Month

We heard for months that Google’s next Penguin update was likely to happen before the end of the year, but last week, the company finally admitted that this was not going to happen. The indication was that they were waiting for the holidays to be over, but it was unclear if that was the only factor. In other words, we …

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Did Google Take Content From A Site And Link To Itself Instead?

Did Google Take Content From A Site And Link To Itself Instead?

As time has progressed over the years, Google has been showing more and more content on search results pages, resulting in people having to click over to third-party websites for fewer and fewer things. Do you think Google is improving the web by showing more content in its search results? Share your thoughts in the comments. Google has been criticized …

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Google Penguin Update Delayed!

Google Penguin Update Delayed!

Well, we’re nearly a week into December now, so time is running out. You’re not going to see Google launc a Penguin update in 2015. Are you anxiously anticipating Google’s next Penguin launch? Let us know in the comments. Google has kept webmasters and SEOs expecting a new Penguin update before the end of the year for months, but alas, …

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Google Lists Google My Business Listing Visibility Factors

Google Lists Google My Business Listing Visibility Factors

Update: Google has changed language to remove “clicks”. Very interesting. Your business listings on Google aren’t going to do much for you if people don’t see them. Just having one isn’t enough. You need to make sure it’s optimized. Google employee Rahul J posted on the company’s Advertiser Community site about how to optimize your listing. He gets into fundamentals …

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The Next Big Phase of Google Search Is Coming Early Next Year

The Next Big Phase of Google Search Is Coming Early Next Year

Last month, Google announced Accelerated Mobile Pages, a new open source project, which is basically its answer to Facebook’s Instant Articles. Like Instant Articles, the purpose of the project is to enable web pages to load more quickly on mobile devices. Google announced on Tuesday that it will begin sending traffic to AMP pages in Google search beginning early next …

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Google Confirms Next Penguin Will Be ‘Huge’

Google Confirms Next Penguin Will Be ‘Huge’

As far as we know, webmasters can expect Google’s Penguin update to make a return before the year is over. It’s possible that this won’t be the case, but based on previous comments from Googlers, it should be. Are you anxiously anticipating Google’s next Penguin launch? Let us know in the comments. The SEO and webmaster communities have been waiting …

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Google is Eyeing Mobile Affiliate Networks

Google is Eyeing Mobile Affiliate Networks

This year Google has been making a tremendous amount of moves to improve the mobile user experience. They’ve added features and new ranking signals, and cracked down on certain practices. As an extension of that last element, Google has been talking about going after mobile affiliate networks that hurt the user experience. Google’s Andrey Lipattsev talked a little about this …

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Google Updates Search Quality Rater Guidelines

Google Updates Search Quality Rater Guidelines

Google announced that it has updated its guidelines for search quality raters. The reason behind this (much like the reason for many of the company’s announcements) is the increasing use of mobile devices. We recently revised our rater guidelines to adapt to our mobile world. Read more on our blog→https://t.co/5BUfa6piQC pic.twitter.com/yekrhBqd4V — Google Webmasters (@googlewmc) November 19, 2015 The company …

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Facebook Lets Google Index Mobile App

Facebook Lets Google Index Mobile App

Google is now reportedly indexing Facebook’s mobile app as part of its app indexing efforts. Google has been encouraging app developers to utilize its app indexing resources to enable mobile users to get to content within apps from Google search results. Google has even made app indexing a ranking signal. Apparently Facebook wasn’t getting involved until now. The Wall Street …

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Bing Announces Its Own Mobile-Friendly Tool

Bing Announces Its Own Mobile-Friendly Tool

As you’re probably aware, Google made mobile-friendliness a ranking signal earlier this year. Since (and even before) doing so, the company has provided webmasters with a tool that lets them check their pages to ensure that they are indeed mobile-friendly. This is something that’s probably largely taken for granted as Google doesn’t give you tools that let you know if …

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Overstock Hurt By Google Search Changes Again

Overstock Hurt By Google Search Changes Again

Overstock.com has had a lot of financial trouble over the years as a direct result of how its content shows up in Google search results. It is perhaps one of the best examples of how drastically a reliance on Google traffic can hurt a business when things go wrong. Overstock released its financials for Q3 this week, with earnings down …

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