All Posts Tagged Tag: ‘SEO’
Back in December I attended the PubCon conference in Las Vegas and I was fortunate enough to meet my friend and Internet celebrity Ralph Wilson for an interview.
Ralph has me regularly contributing tutorials and articles to the SEO section of his popular Web Marketing Today website and decided to interview me for a feature video on the website.
I always recommend that folks optimizing their web sites take great care to not confuse the name of their company with what the searchers are actually trying to find, which is frequently the brand.
Unless you are someone like Coca-Cola or your name is the same as your product and brand, you should generally leave your company name out of the title tag of your pages. If you absolutely must have it there, put it at the end.
I have this ongoing discussion with the development team of one of my clients. They insist on using relative URLs on their numerous development servers. Naturally, I tell them that those can lead to trouble when the pages go live and, of course, they do.
What is the difference between an absolute URL and a relative URL? For newbies out there, a relative URL points to links on a server in a local manner like this – a href="contact.html" – where you just point to the page link like you are right there working on the server.
It can be especially difficult for business-to-business companies and brick-and-mortar stores to stand out in search results, especially if their relying on local results or paid listings. The answer to that, of course, is good (old fashioned?) SEO.
Galen De Young, managing director of Francis SEO, says research suggests b2b customers overwhelmingly ignore PPC ads in favor of organic listings. That and local search often fails to present businesses that serve a larger area than just their home base, or also nearby cities.
As complex as Google’s PageRank may be, search experts at Yahoo seem to think it’s not complex enough. Based on patent filings, Yahoo is dabbling in ranking algorithms that incorporate more user behavior data in advance of the company’s next run at toppling Google’s haloed relevance.
Danny Sullivan (a.k.a. The Godfather to those of us in the SEO realm) messed up, kind of.
In a post he OK’s for the Search Engine Land a couple days ago titled, "Get A Free Link From Wired" they basically outline how to get yourself a free link on the wired.com site. I especially love the "don’t be too evil" note which implies that some amount of evil is OK.
In the search industry we’ve all heard and read each of those terms quite frequently. We’ve each ran across those who believe their way is the only way, and then there are others who don’t express their opinions as strongly, but still prefer one way over the other. And lastly, there are those who use both methods.
Jim Clouse, who prefers "visionary" to CEO or founder, isn’t saying ClikitySplit is the next Google-killer, but he is saying it’s a clear alternative to traditional search engines, especially for brick-and-mortar store marketers looking to level the playing field. But he will go as far as to say ClikitySplit fits his definition of Web 3.0, which incarnates as "visual online marketing."
The issue of whether bidding on a competitor’s trademark keyword for search advertising constitutes "use in commerce" isn’t one that is settled yet, and may not be settled for some time. That’s not going to stop the lawsuits, though.
Or seemingly duplicitous behavior.
There have been several Second Circuit court rulings that it’s okay to bid on your competitor’s keyword in search advertising and that it does not constitute use in commerce.
After a couple of beers and a bit of soul searching on the web planning front my SEO specialist friend and I noticed that many businesses that have new websites aren’t aware of the effects changing of host servers and web page names can have on their search engine ranking. What’s more shocking is that many web developers don’t advise clients about the down side of changing or redesigning web sites, or even recommend best ways of reducing loss of ranking.
Controversy is brewing about domain registrar company Network Solutions’ newly instituted practice of automatically registering domain names users search for and then jacking up the price during ICANN’s return grace period.
Critics call it "extortion," but Network Solutions calls it a service to protect customers from the practice of "front running." The extra charge is, assumedly, the protection fee — you know, just like the one the mob offers.
A little while back I did a post titled: SEOs Must Work Closely with Development. The basic thesis of the post was that neither of these parties can work without close communication with each other. Ultimately, this is critical to the success of the site. One reader (named “alla”) wrote in suggesting that this is a 2 way street, and that there are other parties involved.
Back in 2005, an SEO company called TrafficPower sued SEOBook author Aaron Wall because of comments made to his blog, a lawsuit that was later dismissed. The creator of TrafficPowerSucks.com was also sued. They liked to sue people then. Two years later, the CEO of that company is in jail for perpetrating a foreclosure scam.
As an SEO we get two kinds of sites; those that were designed in the past and where the designer is no longer involved, and the sites where the design is either ongoing or we are working with the web designers from the start. Both of these have their pros and cons as an SEO but there is a clear advantage of one over the other for the client.
Search is so consolidated that it is uncomfortable being an SEO. If Google decides to profile you or kill your sites there is not much you can do, especially because Yahoo! and Microsoft are losing marketshare month after month. Why are Yahoo! and Microsoft losing marketshare? Their bad marketing coupled with Google’s good marketing:
Business makes strange bedfellows. Just in time for the FTC to approve Google’s acquisition of DoubleClick, and with it an SEO firm called Performics, the company has changed its tune a bit about how to deal with SEO companies.
For the longest time, Google advised webmasters to be wary of SEO companies, and put up this warning at the Webmaster Help Center:
In this MSNBC interview the Snr. V.P. of Network Solutions covers what any business needs for page one search rankings.
My mother always says that the longer you leave something the harder it gets… And realising that I haven’t really set foot on my blog in almost a month is kinda depressing. But it’s been quite a month…
The Reds Hit Pubcon
Myself and Dave decided to hit the annual webmaster pilgrimage better know as PubCon. Staged in Las Vegas, the event is one of the best known SEO conferences with a speaker line-up that includes virtually every well-known name in the SEM industry.
This panel will discuss how and when search engines SEO their own sites and what optimizers and site owners can learn from their experiences.
- Joseph Morin
Subdomains may no longer result in several individual listings on Google’s search engine results pages (SERPs). Word from Matt Cutts at PubCon Las Vegas says that soon subdomains will be treated like folders, limiting results to 2 URLs per domain.
Google has projected an image of corporate spotlessness over the years that is becoming increasingly, well, spotted. The company has grown up, you could say, and has lost much of its innocence down the pockets of shareholders, while its idealistic founders pursue more amusing things than evil, or its lesser cousins.
Apologies in advance to my friends who are “working” in Las Vegas and Chicago at the two popular search engine marketing conferences and one user experience show – all going on this week. I’m at home, all warm and cozy and haven’t yet had to race to a press room or freak out over a dead laptop battery. Sheer heaven.
For those of us who stayed home…
- Todd Friesen
Focusing your site specifically for contextual ads will often result in higher search engine rankings because of the added targeting effort. This panel will look at various optimization and utilitarian methods of engineering a site specifically for contextual based advertising.
- Detlev Johnson
One of the big misconceptions I see on business forums is the idea:
“That the number of documents returned on a keyword search on Google, has a direct correlation with the competitiveness of the keyword.”
Once you see people posting examples of their “SEO successes” by use of this measurement, you can easily see that search frequency has little to do with competition – after all, it does exactly what it says on the tin – and simply returns a number based on frequency of the keyword appearing in documents.
Not much love in the SEO blogosphere today, as Aaron Wall slams the most accessible member of the Googleplex over Google’s alleged treatment of SEO as spam.
It wasn’t too long ago I was told marketers (especially for small- and medium-sized businesses) weren’t interested in online branding, as a concept. The online marketer relies a lot on search, and therefore, clicks that bring results. Branding? Who needs it?
Optimizing your site for search engines can be challenging and time consuming. It’s a game where the rules are always changing and there is no shortage of outdated and just flat out bad advice readily available. So, what should you be doing? How should you be approaching the whole search engine optimization mess?
The title of this article is designed to illustrate the point of this article. Today we won’t be taking a look at black-hat search engine optimization tactics. Admittedly, I’ve toyed with them in a “know your enemy” kind of way but I’m no expert on advanced cloaking techniques nor effective link sp@mming tactics. What we’re going to cover here are the hidden (i.e. dark) areas of effective optimization strategy.
It maybe that Jason Calacanis just likes stirring up the SEO crowd, or it could be that he really feels a certain way about them. Either way, the hostility that met him at the beginning of the week meets him again at its close.
The Kelsey Group’s Interactive Local Media/SES Local event in Los Angeles in November will feature a keynote conversation with Jason Calacanis, whose critical views of SEO have earned him few friends in the industry.
On Tuesday Yahoo became the last of the four major search engines to offer blended search. Last, but definitely not least as Yahoo’s Search Assist may just be the killer app to get some switching back from Google. Search Assist also has the potential for changing a few things when it comes to optimizing for Yahoo as people begin to unknowingly build more advanced queries.
Nobody really debates too much about keyword metatags anymore. Google and MSN ignore them, Yahoo and Ask don’t, but go stuffing them or you risk search engine penalties. But rarely does anybody bring up the legal liabilities of what’s in your keyword tags.
Alright, you’ve got your bright idea and your website and you’re ready to roll. Now all you need is a first page Google ranking. Easy enough, right? Well, maybe if you’re selling fish sweaters, otherwise, there’s a lot of people with quite the head start.
After watching “This Old House” and “The New Yankee Workshop” for a couple of seasons, I’ve developed a tremendous amount of respect for handy people. That makes me inclined to like Netrank, too, since Anglian Home Improvements just selected the company to handle its SEO.
Twitter just announced a new feature called Moments, which are curated stories made up of tweets, images, videos, Vines, and GIFs. These are curated by both Twitter and select partners like Bleacher Report, Buzzfeed, Entertainment Weekly, Fox News, Getty Images, Mashable, MLB, NASA, New York …
Google announced the addition of a new Shopping Assortment Report in Google Merchant Center aimed at helping merchants plan their product assortments so they can reach more shoppers online. The report shows you the top 100 products that you don’t already offer in your product …
Beginning on October 15, eBay sellers will get more zero insertion fee listings. The monthly allotment is going from 20 to 50 for auction-style and fixed price listings in most categories (Motors Vehicles, Real Estate, Classified Ads, Heavy Equipment, Concession Trailers & Carts, Imaging & …
Earlier this year, Google launched its Android for Work program aimed at getting more Android smartphones and tablets in use in the workplace. It comes with work profiles, a dedicated app, Google Play for Work, and built-in productivity tools. The company announced on Monday that …
Google’s Code of Conduct has famously talked about not being evil for many years. It begins like this: “Don’t be evil.” Googlers generally apply those words to how we serve our users. But “Don’t be evil” is much more than that. Yes, it’s about providing …
Pinterest announced some updates to its Buyable Pins program in conjunction with the Shop.org 2015 Digital Summit. They’re adding new platforms and rolling out the feature to more merchants. A spokesperson for Pinterest tells WebProNews, “First, we’re adding three new ecommerce platforms to the program …