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All Posts Tagged Tag: ‘SEO’

Google’s Transparency Called Into Question Again

Though it’s back in Google’s results now, another company is making headlines for being penalized by Google. This time it’s Vivint, which produces smart thermostats, and competes with Nest, which Google acquired earlier this year. PandoDaily’s James Robinson wrote an article about it, noting that Vivint had received warnings from Google about external links that didn’t comply with its quality …

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Google Expands App Indexing Into More Languages

Google launched app indexing globally in English a couple months back after testing it since November. Now, they’re expanding it into more languages. The feature enables Google to deliver in-app content in search results on mobile devices (specifically Android devices for now). For example, if you search for “Dee Barnes,” you might get a result from Wikipedia. With app indexing, …

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Press Release Sites Take A Hit In Google’s Rankings

It would appear that some big name press release distribution sites have taken a hit in Google. Sean Malseed at Seer Interactive pointed out that PRWeb lost over half of its traffic, and dropped out of the first 20 Google results for over 8,000 keywords, based on data from SEMrush. “It looks like there’s guilt by association, as well,” writes …

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Is Google’s Panda Update Helping Small Businesses?

Early last week, Google pushed out a couple of big algorithm updates: a new version of the so-called “Payday Loans” update and a new generation of the famous/infamous Panda update. Google has been talking up the latter for a while, saying that it would benefit smaller sites and businesses, and be gentler overall. Has it lived up to this promise? …

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Matt Cutts Talks Google Link Extraction And PageRank

In a new video, Matt Cutts, Google’s head of webspam, discussed how Google views two links with different anchor text on one page pointing to the same destination, and how that affects PageRank. The explanation is Cutts’ response to the following submitted question: What impact would two links on a page pointing to the same target, each using different anchor …

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Bing Is Shutting Down Its Webmaster Forums

Microsoft announced that it is shutting down Bing’s Webmaster Forums as they have apparently not grown in a meaningful way. As of the end of this month or early next month, the Bing Webmaster Community Forum will be no more. Senior product manager Duane Forrester wrote on the Bing webmaster blog, “Over the last few years, we’ve had our Webmaster …

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Google’s eBay Hit Was Apparently Manual

As reported last week, eBay appeared alongside the biggest apparent losers from Google’s most recent Panda update, which is supposed to be softer than past updates, and make things a little better for smaller sites and businesses. According to reports, it turns out eBay was hit by a manual penalty rather than Panda. Just after the update was announced, Moz …

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Google Gives Webmasters New Page Rendering Tool

Last week, Google named some JavaScript issues that can negatively impact a site’s search results, and said it would soon be releasing a tool to help webmasters better understand how it renders their site. The tool has now been announced. It comes in the form of an addition to the Fetch as Google tool, which lets you see how Googlebot …

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Google: Panda 4.0 Brings in ‘Softer Side,’ Lays Groundwork For Future

Back in March, Google’s Matt Cutts spoke at the Search Marketing Expo, and said that Google was working on the next generation of the Panda update, which he said would be softer and more friendly to small sites and businesses. Last week, Google pushed Panda 4.0, which Cutts reiterated is a bit softer than previous versions, and also said will …

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Google Names JavaScript Issues That Can Negatively Impact Your Search Results, Readies New Webmaster Tool

Ever wonder about how Google handling the JavaScript on your site? It’s a common question, as Google’s Matt Cutts has discussed it several times in Webmaster Help videos. Google took to its Webmaster Central blog on Friday to talk about it even more, and offer a bit of perspective about just how far it’s come when it comes to handling …

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Searchmetrics Lists Winners And Losers Of Google’s New Panda Update

As reported earlier this week, Google has launched a new version of the Panda update, which the company has officially dubbed version 4.0. It just happened to come around the same time as another big algorithm update aimed at cleaning up spam (a new version of the “Payday Loans” update). When Google launches new Panda updates, Searchmetrics typically attempts to …

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Google Pushes MetaFilter To Layoffs

Sites fall victim to Google’s algorithms all the time, but this week, one in particular is getting a great deal of attention. MetaFilter, which was a popular web destination years ago (it claims to have still had over 80 million readers last year), was hit by a Google update (possibly Panda, but it’s unclear) a year and a half ago, …

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