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Google Tests Structured Data Error Reporting In Webmaster Tools Google Tests Structured Data Error Reporting In Webmaster Tools

Google’s Matt Cutts revealed in a Q&A at SMX Advanced on Tuesday night that Google is rolling out a test of a “structured data dashboard,” according to Search Engine Land. Barry Schwartz writes that he announced “a new beta application …

Google: We Haven’t Updated Panda For A Month And A Half Google: We Haven’t Updated Panda For A Month And A Half

Back in March, Google launched a Panda refresh. This is something they’ve done numerous times since first launching the update back in early 2011. There was something special about this particular refresh, however, because it marked the beginning of a …

Here’s The Matt Cutts Discussion From SMX Advanced Here’s The Matt Cutts Discussion From SMX Advanced
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Matt Cutts participated in a Q&A session with Danny Sullivan at the SMX Advanced conference. SMX has now made the video available to all via its YouTube channel, so if you couldn’t make the conference, here you go: Cutts discusses …

Google Goes After ‘Payday Loans’ And Other Spam With New Algorithm Update Google Goes After ‘Payday Loans’ And Other Spam With New Algorithm Update
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Google’s Matt Cutts announced that Google has “started” a new ranking update to help clean up some spammy queries. It’s one of the changes that Cutts warned us about in that big video a while back. We just started a …

Google Prepares ‘Several Ranking Changes’ For Sites Not Configured For Smartphone Users Google Prepares ‘Several Ranking Changes’ For Sites Not Configured For Smartphone Users
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Google announced on Tuesday that it plans to roll out “several ranking changes” in the near future, which address sites that are “misconfigured for smartphone users.” Essentially, if your content provides errors on smartphones, your rankings are going to suffer. …

Matt Cutts: Here’s What You’re Doing Wrong With ‘Disavow Links’ Tool Matt Cutts: Here’s What You’re Doing Wrong With ‘Disavow Links’ Tool
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Google’s Matt Cutts recently talked about Google’s Disavow Links tool in the comments of a blog post, in which he suggested using it more like a machete than like a fine-toothed comb. Today, Google released a new Webmaster Help video …

Google Tests Highlighting In-Depth Articles In Search Results Google Tests Highlighting In-Depth Articles In Search Results
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Google conducts tens of thousands of search experiments every year, and you never know which ones will actually become features of the greater Google experience, but the search engine is running a new one that’s pretty interesting and shares some …

Google Will Continue To Improve How It Handles Authorship, Look For Other Ways To Use It Google Will Continue To Improve How It Handles Authorship, Look For Other Ways To Use It
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Over the past couple of years, it has become abundantly clear that authorship will continue to play an increasingly important role in how Google determines when and how to rank some types of content in search results. Nothing is changing …

Google Insists Panda, Penguin Not Designed To Increase Its Revenue Google Insists Panda, Penguin Not Designed To Increase Its Revenue
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Google put out a new Webmaster Help video, featuring Matt Cutts once again talking about “misconceptions” in the SEO industry. You may recall a while back when he tackled the “misconception” that Google is doing everything you read about in …

Infographic Attempts To Pinpoint ‘Google’s 200 Ranking Factors’ Infographic Attempts To Pinpoint ‘Google’s 200 Ranking Factors’
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Google famously has over 200 ranking factors in its algorithm, and has never (and will never) reveal the exact secret sauce, but that doesn’t stop people from trying to crack it. Backlinko and SingleGrain have put together this infographic aimed …

Cutts: PageRank Drops For ‘Thousands Of TLA Linkselling Sites’ Cutts: PageRank Drops For ‘Thousands Of TLA Linkselling Sites’
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Back during Google I/O, Google’s Matt Cutts tweeted that Google “took action on several thousand linksellers in a paid-link-that-passes-PageRank network”. Cutts didn’t provide much in the way of detail, other than also saying, “It’s safe to assume webspam will continue …

Is It Worth It To Your Site To Help Google Build Its ‘Knowledge’? Is It Worth It To Your Site To Help Google Build Its ‘Knowledge’?
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Search is moving more and more toward structured data, which in turn, is leading search engines to delivering the information users are seeking without the need of having to send them to third-party sites. Google, in particular, is making tremendous …

Google Shares International Optimization Tips Google Shares International Optimization Tips
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Google took to its Webmaster Central blog on Friday to share some tips for international sites. This comes at a time when an increasing number of online marketing professionals are viewing international SEO as gaining importance. “Many websites exist in …

Google Warns: You Better Adequately Disclose Paid Content Google Warns: You Better Adequately Disclose Paid Content
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Google has been enforcing its policies on paid links for years, but the search engine is really cracking down on advertorials and native advertising these days. Google’s Matt Cutts has been talking about the subject a lot lately, so if …

Google: Use Link Disavow Tool Like A Machete Google: Use Link Disavow Tool Like A Machete
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On Monday, Google Webmaster Trends analyst John Mueller shared a screen cap of a comment Google’s Matt Cutts posted on his blog earlier this month about the Link Disavow tool. The comment is as follows: “Hmm. One common issue we …

How Big Is The Latest Google Penguin Update? How Big Is The Latest Google Penguin Update?
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Webmasters have been expecting a BIG Penguin update from Google for quite some time, and a couple weeks ago, Google’s Matt Cutts promised that one was on the way. Finally, on Wednesday, he announced that Google had not only started …

These Are The Top Losers From Google’s New Penguin Update, According To Searchmetrics These Are The Top Losers From Google’s New Penguin Update, According To Searchmetrics
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As it typically does with many major Google algorithm updates, Searchmetrics has released of the top losers from the Google Penguin 2.0, which the search engine rolled out this week. Based on this list, some big brands like Dish and …

Matt Cutts: The New Google Penguin Update Goes Much Deeper Into Your Site Matt Cutts: The New Google Penguin Update Goes Much Deeper Into Your Site
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Google has been warning of a big and scary new version of the Penguin update for quite some time. When Google’s Matt Cutts released a video discussing the upcoming SEO menu earlier this month, he mentioned that Penguin 2.0 was …

Google: No Search Engine Is Completely Objective Google: No Search Engine Is Completely Objective
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Today’s Google Webmaster Help video gets a little philosophical. Matt Cutts takes on the question: How can Google be confident with their SERPs, when relying on inherently subjective signals that influence which sites display (i.e. using human ‘quality raters’ to …

Google Discusses Google Play SEO For First Time Google Discusses Google Play SEO For First Time
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Search Engine Optimization has changed a lot over the years, and with mobile ecosystems rising in prominence, there are things that need to be taken into consideration that simply didn’t exist when the industry first came into being. One of …

Google Just Took Out Thousands Of Linksellers Google Just Took Out Thousands Of Linksellers
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Earlier this week, Google’s Matt Cutts ran down a bunch of new stuff Google’s web spam team is working on. Cutts tweeted an extension of that today, noting that Google will continue to tackle link networks, and that in fact, …