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Google Introduces ‘x-default hreflang’ Annotation For Webmasters Google Introduces ‘x-default hreflang’ Annotation For Webmasters

Google introduced a new rel-alternate-hreflang annotation for webmasters to specify international landing pages. It’s called “x-default hreflang,” and it signals to Google’s algorithms that a page doesn’t target a specific language or location. “The homepages of multinational and multilingual websites …

Matt Cutts On Web Hosts That Host Spam Matt Cutts On Web Hosts That Host Spam
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In the latest Google Webmaster Help video, Matt Cutts discusses whether or not a site that is hosted by a hosting service that also hosts spam, has to worry about a negative impact on rankings. The answer is pretty much …

Why Google Changes Your Rankings Over Time Why Google Changes Your Rankings Over Time
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There has probably been at least one time when you noticed that one of your pages used to rank for a certain search query, but then later dropped for some unexplained reason. Matt Cutts, in the latest Google Webmaster Help …

Matt Cutts Answers A Good Question About Paid Link Penalties Matt Cutts Answers A Good Question About Paid Link Penalties
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The latest Webmaster Help video is once again about the topic of paid links, but this time it’s about the effects of a paid link penalty on an innocent site that happened to be linked to by a site that …

Why Google Might Rank Sites With Bad Links Highly Why Google Might Rank Sites With Bad Links Highly
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Today’s Webmaster Help video from Google doesn’t appear to be an April Fools’ joke. It’s just Matt Cutts responding to a question like normal. The question at hand is probably something a lot of people have wondered: I’ve seen multiple …

Bing’s New SEO Tags Let You Tell Them Exactly Where You Should Rank (April Fools’) Bing’s New SEO Tags Let You Tell Them Exactly Where You Should Rank (April Fools’)
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Attention SEOs: Bing is finally rewarding you for all your hard work. Starting today, new Bing SEO tags let you tell Bing exactly where your page should rank. Easy as that. The new SEO tags cut out the middleman and …

Google Webmaster Academy Launches In 20 New Languages Google Webmaster Academy Launches In 20 New Languages

Last May, Google introduced Webmaster Academy, a program designed to help would be webmasters learn what they need to know about getting a site up and running with Google. This includes information about how Google Search works, how to create …

Google’s Cutts Talks About Blocking JavaScript Google’s Cutts Talks About Blocking JavaScript

For the second day in a row, Matt Cutts answers a question from a fellow Googler in a Webmaster Help video. This one comes from Webmaster Trends analyst John Mueller: “Googlebot keeps crawling my JavaScript and thinking that text in …

Google Announces Opt-Out Tool To Keep Content Out Of Its Specialized Search Engines Google Announces Opt-Out Tool To Keep Content Out Of Its Specialized Search Engines
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Google has launched a new way for sites to opt out of having their content show up in Google Shopping, Advisor, Flights, Hotels, and Google+ Local search. Matt Cutts announced the feature in a very brief post on the Google …

Getting Google Rankings Back After Site Downtime Getting Google Rankings Back After Site Downtime
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The latest Google Webmaster Help video deals with getting your site’s rankings back after experiencing some downtime. Google’s Matt Cutts will often provides answers to his own questions in these videos. This time the question comes from Googler Pierre Far, …

You Can Get Keyword Data From Facebook Graph Search in Google Analytics You Can Get Keyword Data From Facebook Graph Search in Google Analytics
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Will Facebook’s Graph Search become a major piece of successful online marketing strategies? It’s still in its infancy, and does only a small fraction of what it promises to do at this point, but just given the fact that it’s …

Google: We Still Need Text To Index Your Content Google: We Still Need Text To Index Your Content
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Google’s latest Webmaster Help video discusses Google’s need for text in indexing content. Matt Cutts responds to a question about how important text is in getting Google to understand their site. The user has a site that is mostly made …

Digg This: Digg Gets De-Indexed From Google [Updated] Digg This: Digg Gets De-Indexed From Google [Updated]

Apparently Google doesn’t think Digg is worth much more than a few kilos of panda poop tea these days. Digg.com is currently MIA in Google’s index. While we’ve yet to hear comment on the matter from either Google or Digg, …

Google: If We Mistakenly Penalize You For Paid Links, There Would Be A ‘Ton Of Collateral Damage’ Google: If We Mistakenly Penalize You For Paid Links, There Would Be A ‘Ton Of Collateral Damage’
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There has been a lot of talk about Google and paid links in the news lately, so it’s only fitting that they’re the topic of the latest Webmaster Help video from the company. In this one, Matt Cutts responds to …

Are You More Or Less Worried About Google’s Panda Update Now? Are You More Or Less Worried About Google’s Panda Update Now?
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As previously reported, Google’s Matt Cutts revealed at SMX this week that Google would be pushing a refresh to its famous (or perhaps infamous) Panda update on either Friday or Monday. As of Friday, it appears that the refresh has …

Matt Cutts On Google’s Handling Of Single-Page Sites Matt Cutts On Google’s Handling Of Single-Page Sites
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Google has released its latest Webmaster Help video. This time, Matt Cutts discusses single-page sites, and how Google handles them. Specifically, he responds to the following user-submitted question: What does Google think of single-page websites? They are becoming more complex …

Even The BBC Can Get Unnatural Link Warnings From Google Even The BBC Can Get Unnatural Link Warnings From Google
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This seems to be proof that Google does not favor big brands of major media outlets when it comes to obeying the quality guidelines. Even the BBC has been getting unnatural link warnings from Google. A representative from the organization …

Google Offers ‘First Steps’ Cheat Sheet for Beginning Webmasters Google Offers ‘First Steps’ Cheat Sheet for Beginning Webmasters
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Google has just released a new single-page guide for beginning webmasters that features information on looking good in Google search results through page titles, proper domain names and sub-pages, and meta descriptions. It also offers a brief primer on images …

Google Launched 665 Search ‘Improvements’ In 2012 Google Launched 665 Search ‘Improvements’ In 2012
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Google says on its new “How Search Works” site that it launched 665 “improvements to search” in 2012. In a graphic looking at data from 2012, Google explains that it had 118,812 “precision evaluations,” which are described as “The first …

Have Google’s Results Improved After Two Years Of Panda? Have Google’s Results Improved After Two Years Of Panda?
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It’s been two years since Google unleashed the Panda update. How the time flies. Do you think Google’s search results have improved significantly in that time? Let us know in the comments. As you probably know, the update was designed …

Matt Cutts Talks Location And ccTLDs Matt Cutts Talks Location And ccTLDs
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In Google’s latest Webmaster Help video, Matt Cutts discusses location and ccTLDs. Specifically, he responds to the following user-submitted question: We have a vanity domain (http://ran.ge) that unfortunately isn’t one of the generic TLDs, which means we can’t set our …