Quantcast

SEMPO Articles

Google And Yahoo To Take 90% Of Paid Search

U.S. Internet users did 75. 8 percent of their January 2007 searches on Google or Yahoo, according to comScore media, and Nielsen//NetRatings found the combined total to be 76.4 percent.

SES – Day 2 Videos
Unfortunately I missed Day 1 of the SES conference but day two did provide a few opportunities for me to do a few short video interviews. Below you can get a glimpse from Bryan Eisenberg, Loren Baker and Dana Todd.

SES – Videos from Day 2
Unfortunately I missed Day 1 of the SES conference but day two did provide a few opportunities for me to do a few short video interviews. Below you can get a glimpse from Bryan Eisenberg, Loren Baker and Dana Todd.

SEMPO Elects Board Members for 2007

The Search Engine Marketing Professional Organization (SEMPO) has officially announced this year’s board of directors.

The New SEMPO Board

SEMPO sent out an announcement email this morning announcing the new board of directors for 2007. There were 37 nominees on the ballot and this year there was a 100% increase in the number of voters. Congrats to all!

Chris Boggs – Search Strategist, Avenue A/Razorfish

Massimo Burgio – Global Search Expert, Global Search Interactive

Fionn Downhill – President/CEO, Elixir Systems

Advertisers Not Ready Yet For Video, Mobile

Traditional search advertising with its contextual relevance and cost effectiveness still has the hearts and wallets of marketers according to the latest survey from the Search Engine Marketing Professional Organization (SEMPO).

96 Percent Of SEM Efforts Use Google

A survey by the Search Engine Marketing Professional Organization (SEMPO) found that nearly everyone running a paid search campaign tosses some cash in Google’s direction.

With $9.4 billion spent on North American search engine marketing in 2006, it is easy to see why Google has remained the dominant power in SEM. If it is a given that advertisers will spend money on AdWords, no one is going to displace them from their perch.

SEMPO Institute Live

Today Search Engine Marketing Professional Organization (SEMPO) officially opened the doors to its very own SEM Training Institute.

SEMPO Opens Online Institute For Marketers

People who have an interest in search marketing can learn or refine their skills over the Internet as the Search Engine Marketing Professional Organization launches its training arm, SEMPO Institute.

SEMPO Brings SEM Survey to Europe

The Search Engine Marketing Professional Organization (SEMPO) is a group focused on better understanding the role of search in the marketing landscape, as well as developing best practices for search engine marketing professionals employed throughout the industry.

SEMPO’s SEO And Legal Issues Webinar
· 2

As a growing search engine marketer, there may be some legal issues you need to be aware of that you may not be. However, when it comes to legal issues, ignorance is no excuse.

SEO for Web 2.0

On Wednesday I went to a Silicon Valley WebGuild event at Google on what I thought would be a discussion on SEO for Web 2.0. I thought I would hear discussions on optimizing Flex and AJAX and learning how we could make these Web 2.0 Technologies more search engine friendly. Instead, the discussion was more focused on how Web 2.0 companies were using SEO. Which is completely different, especially when you consider that the two Web 2.0 companies featured -LinkedIn and Engage - acknowledge their success to viral marketing as opposed to SEO.

SEMPO Expands Resources

ClickZ reports on SEMPO’s efforts to better help in-house search engine marketers get the resources and respect they deserve.

SEMPO Sponsoring Three SES Events

The Search Engine Marketing Professional Organization will sponsor three major networking events at this month’s Search Engine Strategies conference in San Jose.

Click Fraud Prompts SEMPO Study

The Search Engine Marketing Professional Organization and Fair Isaac will partner on preparing an in-depth study on click fraud.

Hitwise Publishes Live Search Feed to SEMPO

Online intelligence company Hitwise is publishing a live feed of search term data on the Search Engine Marketing Professional Organization (SEMPO) website to give a real-time glimpse into searcher behaviors.

SEMPO Wrestles With SEM Industry Issues

SEMPO (The Search Engine Marketing Professional Organization) represents the Search Marketing industry’s attempt to develop a unified voice.

SEO Accounts for Only 11% of SEM Spending

A recent study published by SEMPO shows that a scant 11% of all SEM advertising is spent on SEO, with the bulk, 83%, spent on PPC advertising.

SEMPO Survey: SEO More Popular than Paid Search

Here are highlights from SEMPO’s 2005 Annual State of Search Survey, or as I heard Dana Todd call it at SES Chicago, “the SEMPO Big Ass Survey”.

SEMPO Setting Second Search Spending Survey

The non-profit Search Engine Marketing Professional Organization will launch its 2nd annual survey of North American corporate SEM spending on November 3rd.

SEMPO Grabs MSN As Platinum Sponsor

MSN has become a platinum sponsor for the non-profit SEM professional organization’s efforts for the coming fiscal year.

  • Join for Access to Our Exclusive Web Tools
  • Sign Up For The Free Newsletter