WebProNews

Word Of Mouth Marketing Seminar

One of the highlights of The Aloha Summit a few months ago in Hawaii was having Andy Sernovitz beam in electronically and join us for an hour of discussion and insight. Andy should be a familiar name, he's the author of Word of Mouth Marketing.

Amazon Affiliates Burned at the Stake

Whilst the blogosphere has been ranting or raving about Amazon's new Kindle Ebook reader, I have been sleeping on the idea.

SES -How Search Integrates as a Brand Vehicle

Well I am at Search Engine Strategies San Jose; the weather is beautiful, the company great and the discussions so far excellent. The following are point form notes from an interesting seminar that discussed how search can be used to aid in branding instead of just as a direct response sales vehicle. Each point, stat or anecdote is in itself intriguing but overall add up to a helpful overview of how to use search to brand. Please brace yourself, however, this discussion went to many edges of the marketing universe so this post will have gems from many disciplines.

Google Reaches Out To Presidential Campaigns

Google is holding lectures giving tips to political and advocacy group consultants, showing them how to better use all of Google’s services in managing their messages. According to the Los Angeles Times, Google packed 80 consultants into a lecture hall earlier this month, and conducted an hourlong seminar showing:

Adaptation - Does it Trump Copyright?

A recent post by Dorrian Porter highlighted an interesting topic raised by Russell Buckley just over one year ago. The title was, ‘Who Gave Google Permission to be the Judge and Jury of Mobile Content?‘ Despite some very informed comments the topic remained unresolved. In order to render certain web pages suitable for mobile devices, Google had cut out some advertising and in some cases added their own.

High Rankings SEM Seminar Pictures

Day one of the Minneapolis High Rankings seminar went well and I think the presentations were well received. One thing I think I did not emphasize is that the speakers are not only subject matter experts, but they’re skilled at instruction as well

Small is the New Big in SEO Training

Have you noticed the number of regionalized or small scale search marketing conferences that are popping up?Jill Whalen has been running her High Rankings Search Engine Marketing seminar for a few years now (disclosure: I am a speaker for the Mpls event and my PR agency works with Jill) that is very hands on focused. The speakers all share a very similar philosophy about search marketing so there are not the mixed messages you get at larger events.

High Rankings Seminar in Minneapolis

If you're one of the bazillion people that get Jill Whalen's High Rankings Advisor newsletter, then you already know, but in case you don't, here's the scoop in the upcoming High Rankings Seminar coming to Minneapolis next month:

"Live Site Clinic" Sessions

Conferences are great learning experiences oftentimes, but I've always marveled at how unprepared some people come.

Google Begins AdWords Training Push

AdWords Seminars for Success will be presented in six cities during Google's first round of introducing these one-day training courses aimed at informing entrepreneurs on the benefits of AdWords and its potential rewards.