Every day, we bring you news of the latest comings and goings in the search engine industry.  The names Google and Yahoo come up a lot . . . Xerox, not so much.  But it’s that last company that is preparing a semantics-based search engine.

Very rarely do I come across software that makes me go “WOW”

Keep in mind that I read almost everything covering new social software.

Microsoft has a project team working on a piece of software called SeaDragon.

What is SeaDragon?

Having worked closely with latent semantic indexing, during my time at FI, I’ve become a big advocate of making sure you have structured themes in your content, and that you include a supporting cast of semantically connected keywords.

In this clip from SMX Advanced, Matt Cutts shares how Google is continually testing the use of LSI, and keyword themes.

The language used to describe the Semantic Web is complicated enough – at a glance, it looks a bit quantum theory-ish, just enough to make your eyes roll back into your head to look for ways to kill themselves – but Tim Berners-Lee, who’s responsible for all those Ws littering your URLs, inspired enough faith that whatever the Semantic Web was, it could be accomplished.

Yesterday I got a look at Radar Networks’ stealth stuff. It won’t be on the market until later this year but for the first time I finally understood what the semantic Web was all about and what benefits it’d bring us.

Innovation in making data relevant to the one or two words that we type into a search engine is Web 2.0. Adding to the plethora of data is the advent of social networking, Ajax; shared apps across the back end internet cloud, there are already frameworks that are proposed in making Web 3.0 and reputation 1.0 reliable in the greater context of the internet.

I have to say I’m completely in love with the Apple iPhone Steve Jobs just announced.

The major search engine Google has now incorporated a new element into its search algorithms called Latent Semantic Indexing.

France and Germany had great plans to take on Google for search engine dominance, but the French will have to go it alone as Germany withdraws from the project.

Living in Silicon Valley has been an intoxicating and suffocating experience all wrapped up into a lavish party with gourmet food and cocktails poured through a block of chiseled ice. Everyday I live, breath, sleep everything two dot oh, and what started as a way of making the web more dynamic and interactive, is now one big pool of punch where programmers, marketers, and startup founders are the new rock stars and everyone wants to jump in to take a dip and take a sip.

John Markoff writes in the NY Times that Web 3.0 is coming.

We’ve decided to put our money where our collective mouths are and launch a Fortune Interactive corporate blog.

LSI is a methodology for automatic document classification. It examines all the words in all the documents of a corpus and calculates similarity measurements for each document or for individual terms.

One thing that I have learned in over a decade developing web sites is that the Net is continually changing, and to keep up you need to change with it.

You may have noticed that it’s been a while since I’ve posted anything to my blog. Well, I’ve been in firefighter mode at work and honestly haven’t had time to give much insight on the current events affecting the search / marketing industry.