All Posts Tagged Tag: ‘sem’
Though many aspects of the search market appear difficult to crack – Google’s not going anywhere and blog search is flooded – many contend that an untapped search market lies deep in the lands of peer-to-peer (P2P) networks. Skyrider, a P2P platform developer that launched today, seeks to mine those realms via user-generated content.
MSN is launching a karmic charity campaign called Under the Butterfly, a concept based on the famous Butterfly Effect that asserts small events impact larger ones. It’s “karmic” because participants in the event will have a choice: keep a prize or donate the cash equivalent.
When SEMPO (the Search Engine Marketing Professional Organization) conducted its annual “State of Search” report in late 2005, it found that just about two-thirds of respondents planned to manage their SEM efforts in-house in 2006, rather than outsourcing the task to an agency.
Ecommerce on the Internet continues to expand exponentially. The big question is always how to mark your piece of that huge pie. As a marketer, the trick is finding things to set you apart and a large part of that is finding and developing a niche. WebProNews publisher Rich Ord listened to some masters impart their wisdom on just this very topic.
Everybody’s talking about this guy today, so I figured I’d better get on the bandwagon. Search Marketer Chris Zaharius, who runs Efficient Frontier, has a weblog with several nifty quick tips and creative advertising suggestions. The most recent post involves setting up AdWords campaigns that target reputation management, use poetry, or set up an advertising scavenger hunt.
By now most companies have at least dabbled in search engine marketing (SEM).
One of the chief complaints of search engine marketing (SEM) agencies is that Google favors the big spenders with traditional business models when it comes to setting up an advertising campaign. In Europe, at least, that appears to be changing as Google releases its European Third Party program effective in January of 2006.
Oracle CEO Larry Ellison has reached a settlement over a shareholder lawsuit that claims that he was involved with and profited from insider trading in 2001.
Verizon plans to announce an updated version of pay-per-click at this year’s Search Engine Strategies Conference and Expo in San Jose, California, according to Pandia’s Paul Bruemmer. SuperPages.com will feature ads that link directly to businesses’ phones to help seal the deal on a more personal level though a system Verizon calls “Pay For Calls.”
Because having a successful online presence is almost impossible without a strong search engine presence, many people have been looking for tools and guides to help them address marketing with search engines.
Working out a marketing plan for new and evolving websites is a bit more complicated than it used to be. There are a few new things to be considered before embarking on a search marketing campaign than in previous years. Search marketing has become more important and is thus becoming more professional.
Disturbing news circulating the SEW forums about Google’s attitude to search engine marketing firms. We’ve known this for a long time and it is common knowledge among most SEMs, yet few people realize that Google and Yahoo are constantly trying to “absorb” clients brought to them by an SEM firm.
WebTrends unveiled results from its first WebPosition Search Ranking study of how four major retailers use SEO and SEM strategies to attract online visitors.
JupiterResearch reported that Search Engine Marketing (SEM) agencies now direct the majority of SEM spending in the United States.
Reprise Media, a results-focused, full service search engine marketing (SEM) firm, today announced the addition of Kevin Gottesman and Patrick Harris to its sales force.
IMPAQT announced its evolving business model to meet increasing market demands. IMPAQT’s comprehensive offering will now include campaign consulting, search management tools, custom application development and proprietary research, enabling IMPAQT to offer clients solutions at all points of online search initiatives.
icrossing has opened full service offices in Chicago and San Francisco. This expansion brings icrossing’s total number of offices to four, adding to its New York City and Scottsdale, AZ locations.
A working group of search engine marketing professionals in the UK has come together to plan the formulation of a UK based trade association.
DoubleClick released a new white paper on search engine marketing considerations for optimal campaign performance.
The Search Engine Marketing Professional Organization (SEMPO) is launching a first-ever comprehensive survey to estimate the size of the North American advertiser spending on search engine marketing and critical trends in the burgeoning SEM sector.
On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since.
What can be done to improve the image and reputation of SEM? With the recent Traffic-Power/black-hat SEO debacle, the article that detailed various ad agency SEM complaints, and numerous other articles that have questioned the need for SEO/SEM has helped give the industry a proverbial black eye.
The explosion of revenue and site traffic generated by search engines has led to a new marketing method that has yet to be embraced by all ad agencies. Generally speaking, search engine marketing is the process of improving a site’s ranking within SERPs by utilizing SEO techniques or optimizing search engine PPC ads for the purposes of improving the ad’s position.
Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors need to relate to you and understand your message and what you want them to do.
Choosing the right Search Engine Marketing Company for your web site is very hard. We see a lot of sites offering different kinds of services, and knowing the differences between them is not an easy job. Compucall has created a set of questions which you should ask the search marketing company before making your decision. These questions will also help you understand a little bit about search marketing, and the way to select the right search marketing company for you. Good luck with your project!
There is much to learn about making an informed decision when it comes to selecting a search engine marketing (SEM) contractor. As in most industries, some are reputable and some are flaky.
An important consideration is the definition of the services themselves, so you know what you’re getting for the money. Other factors include pricing, vendor experience and proficiency, customer service, and vendor contracting and reporting practices. Below is a description of issues to consider before making a selection.
Services can be categorized into four areas: site analysis and optimization, manual submission, offsite development, and monthly reporting.