The salaries actually have a surprising range, with the lowest ones bordering around minimum wages $60/year to the highest ones being around $70,000 a year.
All Posts Tagged Tag: ‘sem’
As the GoDaddy elephant killing controversy receives less attention, CEO Bob Parsons has returned to tweeting. We reported yesterday that he had broken his Twitter silence, albeit without further reference to the ordeal. He has now followed up his returning tweet with the annuoncement that GoDaddy is donating $500,000 to the charity Hope for Haiti. This would be the company’s …
GoDaddy CEO Bob Parsons recently took a vacation in Africa, where he hunted an elephant, posted video of the killing and slaughter of the elephant, and and tweeted it out to the world. You’ve probably heard the story by now. Since then, there has been a massive backlash against GoDaddy, a public war of words with PETA, and numerous people …
This week, tens of millions of people are resuming their normal work/school habits, perhaps packing up holiday decorations and definitely returning to less-than-merry states of mind. But Google’s not quite through being cheery, as the company announced this morning that it’s donating $20 million to charity.
Boulder, Colorado-based social software developer Giveo has just introduced a new way for brands to get customers engaged with their charitable giving efforts. It’s called Crowdgiver, and lets the customers of charitable brands have a say in where the company is donating its money. WebProNews had a chat with CEO Ed Messman about the product, which was first launched in private beta about a month ago.
Popular press release distribution site BusinessWire, which is owned by Berkshire Hathaway, is offering its services for free to companies and organizations who are contributing to the aid of victims of the earthquake in Haiti. Such companies can push out free news releases with offers pertaining to supporting services, information, operations, and events directly related to rescue and recovery efforts.
Some time ago, Google established a tradition of sending top AdSense and AdWords users holiday gifts. This year, it’s departing from that routine. But people are going to have a hard time complaining about the decision, because instead, Google’s committed $20 million to a group of charities.
For the second year, PayPal is running the Regift the Fruitcake campaign, an effort to raise money for charity through the sharing of a virtual fruitcake. The slogan is, "By giving the gift no one wants, you’re giving the gift that everyone needs."
PayPal is asking people to participate by logging onto the site to create a fruitcake on behalf of a featured charity (there are 25 of them), make a donation to a charity using a PayPal account, and using Facebook Connect to regift the fruitcake to friends.
Update: Ask has transormed its homepage into a Breast Cancer Memorial as the first day of Breast Cancer Awareness Month has arrived. The Ask.com homepage will continuously change throughout the day as tributes are added in honor of survivors, those living with breast cancer, and in memory of those lost to the disease.
Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results.
"While it can’t predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids," says Dan Friedman of Google’s Inside AdWords crew.
Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days.
comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January 2007. Look at these graphs:
At the MediaPost Search Insider Summit, I got the opportunity to join a panel on social media and search with Darrin Shamo of Zappos and panel moderator Bob Heyman of MediaSmith (and co-author of the book Digital Engagement). I’m not going to discuss that panel here and will leave that to another post. But an interesting thing came up during my presentation…
“The top position is no longer winner-take-all,” Bryan Horling, a Google software engineer in charge of Personalized Search, told the SMX West audience in Santa Clara California. After a decade of trying to claim that prize, that may or may not be good news to some.
Google is set to release its Q4 2008 earnings report tomorrow, and the company will likely set the tone for the entire search marketing industry and the online economy going into 2009. According to a recent market report, Google’s got a tough sell on Thursday.
Bruce Clay, Inc. has released two new search engine optimization tools that are available for free on bruceclay.com
The new tools are the Search Engine Optimization/KSP tool and SEMToolBar. Both tools aggregate select data from Google, Microsoft and Yahoo and provide relevant SEO information.
If it seems like some companies are trimming fat just in anticipation of hard times, you may be right. In fact, that seems like the conventional wisdom. Among the most tightened budgets is marketing, but when consumer dollars are fewer and farther between, it’s probably not a good idea to let them forget about you altogether.
Google employees in different cities around the world have been doing their best to prove that Google is not evil. Well, I haven’t seen this cited as an official reason, and I like to think that they’re doing it because they care, but different branches of Google are helping children in a variety of capacities this holiday season.
A few search engine marketers have come together to present the SEM Challenge, which is described as a project for the search engine marketing community to use their online skills to make a real difference in the offline world.
The initiative is working with charity organization FORGE, which works with displaced communities in Africa. The challenge itself is to meet their budget gap of $100,000 through a pro-bono SEM campaign designed to increase awareness and donations.
I’ve been thinking a lot lately about the world around me, around us. When the economy is so bad and much of the future is uncertain, it’s easy to forget that as bad as we have it, there will always be someone worse off. Illness; poverty; hunger; abuse; these and more happen every day to people breathing the same air as us. Which is why I’m setting up the 12 for 12,000 Challenge in 2009.
Microsoft’s adCenter Desktop, currently in beta testing, is about to go public, said Jeremy Lamothe, Search Account Manager for Microsoft Advertiser and Publisher Solutions at the Search Engine Strategies Conference in Chicago.
(Coverage of SES Chicago continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Keeping within the Holiday spirit, Google is doing something a little more significant than helping track the path of Santa Claus. They’re offering a number of iGoogle themes for causes in an effort to spread awareness and raise donations.
They’re clearly taking it seriously because there is a link to them right from the front page of the search engine, and usually there is not a whole lot of change going on there aside from the occasional doodle.
Times are tight. Heck, college professors are having to sell ad space on exam pages to make up for budget cuts. It would make sense that Google would increase the number of ads on its search pages, too, except it’s hard to forget certain executive speeches about fewer ads with better targeting.
Edgy bloggers using Google’s Blogspot might have been miffed already—but likely also understood—at Google slapping content warnings over their adult-oriented material and demanding age verification. But what might deter (poorly) minors from viewing is also preventing search crawlers from accessing the content at all.
This session had the various speakers highlighting the SEO/SEM strategy their companies have employed, the challenges they have faced in the field as well as the areas that need to be worked upon.
- Joseph Morin
A lot has been made about quality scores for Google ads. Rated on a scale of 1 to 10 per keyword targeted, the quality score is the ultimate determinant of ad placement on the search results. As webmasters experiment, tips for how to achieve a perfect 10 are emerging in the forums.
What is it about web analytics that that intrigues and yet scares companies at the same time? Everyone want to understand analytics, yet once one starts digging in, it can get complicated. In Identify, Analyze, Act: SEM by the Numbers, they gave tips on what you should be looking at and what you should be paying attention to.
For every new dollar spent on search marketing, Google grabs $1.10. Probably the last time you heard a number like that, it was from a basketball coach at half-time encouraging you to give the mythical one hundred and ten percent. How does that happen in real numbers? Looks like Google takes a little from Yahoo and Microsoft.
Now that Google is a publicly traded company, traditions and advertiser friendly philosophies seem destined to clash with fiduciary responsibility. Imagine this scenario: Everybody uses Google, so every advertiser needs a presence there, and the law of supply and demand makes Google one expensive place to be.
So, while perusing Google’s Hot Trends today I noticed a particular brand of digital camera was one of the top gainers in search queries: the Polaroid T730 Compact 7mp digital camera. Curious as to what’s so special about it, I googled it, only to embark on one frustrating journey.
Google has had a longstanding policy against advertising liquor, along with guns and gambling. Frank Watson at SearchEngineWatch found it surprising, then, when a search for [vodka] brought back Google Shopping results.
The search brought back results from various vendors, along with prices. "Now that does seem like they are contradicting their own rules," writes Watson.
Here’s the understatement of the week: "This wasn’t the best-argued case of the day." New York Law School professor James Grimmelmann was referring to the resurrection of computer repair company Rescuecomm’s lawsuit against Google, which was dismissed in 2006, but is now up for review by a federal appeals court.
I remember sitting in on a session at one of the Search Engine Strategies conferences as a befuddled metrics firm rep told a crowd of equally befuddled marketers that a significant percentage of the search population actually typed the URL of the desired website into the search bar.
Please welcome Google to the damned-if-I-do-damned-if-don’t club. The superiority of search results is what led to Google’s dominance, and investors have pressured the company to get back to its core competency while raising revenue. As soon as they do, though, retailers pitch a fit because things become too fair.
There’s a ton of information pouring out of the Search Engine Strategies Conference in New York City, but we’ve done our best to bring you the best of it so far, via text and via video. Below is a representation of all of that knowledge, boiled down until each little bit fits into its own little nutshell. Or, since it’s Holy Week for some, just call them SES Easter Eggs, with lots of gooey SES goodness inside, once you click the link.
John Battelle, who literally wrote the book on Search, believes Google’s apparent media-company aspirations will one day come in conflict with its purist algorithmic history.
Mike McDonald and the WebProNews Video crew are in New York for the Search Engine Strategies Conference. Stay tuned all week for the latest developments in online marketing.
Yesterday proved to be an interesting kickoff to this year’s Search Engine Strategies conference here in New York. The Organic Listings panel was entertaining and informative as always and the Build Investment Interest in your SEO/SEM firm was an early indulgence for myself that offered great tips for those looking at the future liquidity and monetization for their agency.
It’s that time of year again, the time of year it’s perfectly acceptable to do a bit of drinking in honor of the saint that drove the snakes out of Ireland, in honor of luck or lack thereof, in honor of the Emerald Isle most of us have only seen in pictures but have vowed to travel to one day whether we have relatives there or not.
There’s been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding may be worth more than you think.
I’ve been an advocate of branding for a while and have tried to get the point across that consumer awareness of product or company drives sales in a very powerful way. Understandably, smaller business owners are more likely trust what is not only more directly tangible and measurable, but also less costly.
Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.
Google takes in nearly 77% of the total search advertising spend, as of Q4 2007, and raked in 97% of all ad spend increases, according to a study by Efficient Frontier. Despite Nielsen’s recent report that Google search share had slightly decreased, numbers like these on the advertising revenue side could mean good things for a flagging Google stock price.
I have a few quick notes of things I wanted to mention before I dive into more discussion of Form Abandonment and Conversion Funnels.
With the new year kicking off I have a whole raft of interesting speaking gigs coming up. This Thursday I’m going to be back in San Diego speaking at SemDirector’s (I guess I should now say Covario since they have changed their name) InflectionPoint 2008 Conference.
As complex as Google’s PageRank may be, search experts at Yahoo seem to think it’s not complex enough. Based on patent filings, Yahoo is dabbling in ranking algorithms that incorporate more user behavior data in advance of the company’s next run at toppling Google’s haloed relevance.
Some time last year I realized my association with the search engine optimization and marketing industry might change because the atmosphere was getting partisan. Bad feelings between leaders were festering and it didn’t take much of a nudge to start a rumble.
The situation isn’t improving and I wonder why. Case in point is a recent bit of flap over an article that went out by someone well respected, which in hindsight was an error in judgment. Apologies have been made but it won’t end there because something has drastically shifted in the industry.
Google just released a Newbie Central for their AdSense program, those ads webmasters can include on their site to earn money for every click on the ad from a visitor (if you’re using the program, part of the advertiser budget will go to you, and the other part to Google).
I wanted to add some tips from my own experience:
Is there such thing as a pure search engine marketing agency anymore? Increasingly, search marketers are following the engines’ lead by planning banners, rich media, video, gadget and widget ads, blog and RSS ads, behavioral targeting, and sometimes even traditional media buys such as radio, print, and television. What expertise do search marketers bring to the table when expanding their offerings? Are there pitfalls of stretching themselves too thin? How can the various channels be measured together?
Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels?
Moderator: Matt Kain, SVP, Business Development, 24/7 Real Media
The goods: Microsoft adCenter has a new product rolling out next month. A plugin (”Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.