WebProNews

Selling a Company on Enterprise Search

I spoke at the Gilbane conference yesterday (you can download my slides on semantic search).

Efficiency of Selling High Priced Items on the Web

I wanted to get my wife something cool for her birthday, but the gift I wanted to buy proved nearly impossible to find from a trustworthy source. I was going to get her a high end autographed item, but who should I buy it from?

New Google Webmaster's Guidelines

I just found another Google webmaster guideline worth sharing...

Selling Paid Links Can Hamper Your Google Rankings

Danny Sullivan at Search Engine Land points out that "Selling paid links can hurt your page rank or rankings on Google". He says, "More and more, I've been seeing people wondering if they've lost traffic on Google because they were detected to be selling paid links."

Link Selling Equals Google Juice Squeeze

The paid link debate has a new topic to chew on, namely the official word and demonstrated effect of Google penalizing sites that sell links.

Exploitation of Passion for Profit

Buying Attention & Building Trust With content that you freely distribute you are primarily trying to build relationships with people who don't know you and have never bought from you. Since attention is limited you have to make your content accessible to gain market attention. Highbrow = Low Readership Most potential buyers can not distinguish between great information and average information, but most people...

Selling Information Will Become a High Touch Industry

Newspapers Going Free The NYT just went free and likely the WSJ will follow. Once something goes free it is hard to start charging for it again - just ask Prince.

Sponsored Content Hosting and Renting Subdomains

Ads becoming content is not only true from a thin affiliate site perspective, but also on larger more traditional ad buys. Selling content hosting is going mainstream.

Google Selling Top Organic Spot?

I’m not sure if this can be filed under “lawsuits filed purely for publicity” quite yet, but apparently the Australian Consumer and Competition Commission (ACCC) is suing Google for selling the #1 organic spot in their search results. Now, either someone is confused, or the rest of the SEO industry is seriously getting gypped.

Facebook Has No Intention Of Selling

Yahoo has hoped for a while to buy popular social networking site Facebook, making several offers, but never offering enough as the price kept going up.