Emmy Award-winning Scott Sternberg said the celebs are Lindsey Knickerbocker and Ashley Zarlin, from Bravo Network’s Real Housewives of Orange County, but that can’t be right can it?

Not to toot my own horn, but, neither of them have as many Google results for their names than I do – or image search results for that matter. And I’m no celebrity. Guess it’s easier to be one than it used to be.

Anyway, Sternberg’s the same producer that inflicted all that Hollywood Squares damage on us, and is soon to Paula-Abdul us to death with Hey Paula, an upcoming Fox reality show.

(Admittedly, there was a time when I couldn’t have been Paula-ed to death, but I was 13 with her posters wallpapering my room as I wrote her love letters…at 30, there’s only so much I can take. I’ll be forever thankful for the "Cold Hearted" video, and eternally bitter that she never once called me.)

This article has more digression than an ADD convention. Sorry about that.

"Seduce A Celeb represents the future of reality programming," said Sternberg. "Empowering audiences to create and interact on such an intimate level with one another and with celebrities is a concept that reinvents the dating show format.  It’s incredible what technological innovations are doing to traditional media concepts, and I’m thrilled to be working with GoFish on this next-generation entertainment."

Knickerbocker and Zarlin (I’m assuming they’re not housewives anymore) will have their affections competed over – just like in every other reality dating show in the history of reality dating shows – by (and here is an original twist, actually) by online contestants via web videos. Each "celeb" gets seven weeks to whittle them down.

The show is hosted by another sort-of celeb: Andrew Firestone, heir to the Firestone fortune and the love-interest of ABC’s The Bachelor.

"It’ll be thrilling to host GoFish’s Seduce A Celeb, watching things unfold in a reality show from a different perspective as an objective observer and commentator," said Firestone.  "The whole interactive concept gives a completely different spin on reality programming since anyone has a chance to win a date with a celebrity."